Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

This report discusses the IT archetypes "governance strategy" and how it could be linked to the IT benefits at the company. The study is based on IT investments that have taken place in ten banks operating in Sweden today, where the reality was modeled on the basis of a questionnaire survey and an additional interview. The aim was to examine whether it is possible to find any correlation between the governance in the banks and obtained benefits for an IT investments.While the competition is intensifying in most companies there is a greater demand for efficiency in IT. The need for IT solutions is greater than ever and the number of IT investments is increasing significantly in most workplaces today, especially on banks. But even if the investments are increasing in numbers it does not necessarily mean that all types of investments are effective and beneficial to the company.

We have studied the process of recruiting young people to the white power movement. With the help of theoretical concepts as Outsiders and Stigma, we have elaborated the purpose of the study. The focus of the study lays in finding out which elements contributes to adolescence seeking membership in white power, and furthermore what white power organizations offers young people, to attract them to recruitment. We also want to find out if it possibly lays a desire for communion, behind adolescences decision to join these movements, and also how the communion manitains within the group? To expand our knowledge in the field of White Power, we have taken note of a body of literature that deals with the current topic, and previous research that treats questions about subculture, community and recruitment.

This study is about how to develop younger teens problem solving ability and their social competence. The study carried through by using a qualitative method, two observations and ten interviews. The observations where preparatory for the structured interviews. The respondents where pupils in a class were it is an ongoing project which purpose is to develop childrens problem solving ability and social skills with cognitive training and an empowerment based reasoning model that is called rahyab. Rahyab is a Persian word and it means path- finding.

In all types of learning situations, it is important to find each student where they are at the moment in knowledge. I have reflections about  what animal experience students have with them when they begin their education. This thesis is about what home environment and in home environment acquried animal experience student at agricultural college have. This work is based on data collected through questionnaire survey done in two agricultural colleges in middle Sweden in the spring of 2007. Questions were divided into four blocks, historical data such as on the environment in which pupils are growing up, animal habit, why they read on agricultural school and future data on what plans students have for future education and careers.

This is a Minor Field Study (MFS) which is a scholarship financed by the Swedish International Development Cooperation Agency (Sida). The study was held in 2007 in Yogyakarta, Indonesia and is based upon retrospective qualitative interviews with five Bachelor nurses who experienced the disaster work during the earthquake 27th of May, 2006. The aim of the study is to explore the experiences, feelings and thoughts of Bachelor nurses who were involved in this natural disaster. The interview, transcription and analyse work were made one year after the earthquake were a qualitative content analysis method was used. Two group interviews were held at the University of Gadjah Mada.

Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

This master thesis deals with the differences in the design of the environmental scanning between different kinds of organisations, as well as the demands and regulations etc. in the respective environments that influence the environmental scanning. The content of the environmental scanning and the organisation of the function are outside the scope of this study. Two organisations that do not have an organised function but are scanning their environment were chosen for the investigation. A model for conducting the environmental scanning developed by Frankelius is used to analyse the practice of environmental scanning.

Since the beginning of the new millennium the world?s population has increased exponentially fast. The majority of this growth has been accommodated for by urbanization of the developing world. This in turn has lead to a wide spread of informal settlements. Thus, areas of urban slums, that have risen illegally on the marginal lands within and at the periphery of the formal city.

Reading old handwritten documents can be a real challenge for genealogists, especially as some documents in Sweden are written in the old German alphabet that is not used today. Much research has been done on how to enable computers to read old handwritten documents, but computers have so far not reached the level of reading that expert humans have. The focus seems to be on the computers reading the document with or without the help of human experts, with the aim of making the documents available in easily read form. I have, however, not found any research on how computers can help non-expert humans trying to read handwritten documents. In this project I have focused especially on beginning genealogists as reading gets easier with practice, and you need the help more in the beginning. By conducting interviews and observations with genealogists I established that reading is an issue and that there are many factors involved that make it difficult to read.

The aim of this study was to describe and analyze how social workers working in social services using evidence based practice with special focus on the clients? experiences and wishes as source of knowledge in collecting information, assessment and decision. To get to the social workers experiences and descriptions we used a qualitative method with semistructured interviews. The empiric material of the study consists of eight interviews with social workers working in different social offices in different areas, in southern Sweden. The main result of this study was that social workers use clients? experiences and wishes differently in different parts of the investigations.

This essay is a discourse analysis of the integration politics of the different parties in the Swedish parliament and the non-parliamentary party ?the Swedish Democrats?, as it is presented on their respective web pages. The overall purpose is to problematize and shed a light on how the current discourse(s) about integration are constituted. Also of interest is how these construct our knowledge and experience of the phenomena. We furthermore want to illustrate the social consequences of such discourses on the construction and organization of identities and groups, and, as a result, the courses of action that becomes available.

The objective of the master thesis is to analyze how future business administrators relate to discriminatory structures during their period of studies. Eight students studying business administration have been interviewed. The empirical material is analyzed with theories from the field of research of Critical Whiteness Studies and Feminist Organization Theory. The theories are chosen from a Situated Knowledge perspective. It turns out that the interviewed students have a conception of an ideal student who studies business administration.

Background: Nurses´daily has to face death and dying in their work with patients in a palliative state.  This means both emotionell and workrelated challenges. However nurses in this context are not experiencing more stress then others.Aim: The aim is to describe nurses´experiences of caring for patients in a palliative state.Method: A litterature review based on ten qualitative articles published between 2006- 2012. To collect data we used the databases Cinahl, PubMed, Nursing Allied Health Source and Medline. We worked with Fribergs (2006) model ?Contribute to evidensbased care with a base in analyses of qualitative science? in the analysis.Result: Four main themes were identified; The meaning of the nurses´ spirituality in the care, Why the nurse choose to work in this field, To be certain in the professional role and The meaning of the caring relationship.

I have taught pupils in several schools in eighth and ninth grade in ?weak? groups in mathematics. Most of them seemed to possess potential, but lacked motivation. Even though I tried several pedagogical methods, these approaches failed to engage the students. This prompted thoughts that this may reflect a broader structural problem about the organisation of education in Sweden.