The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Because of increasing demand of power on Malmbanan the capacity of the existing wires which supply the trains must be increased. This increases the stress on the existing poles and for this reason the system for supplying the loads along the railway is to be removed from the poles and be replaced by some other system. This thesis is a study on a two-level low voltage (1 kV and 0.4 kV) electrical system with the aim to investigate if it can be an alternative to the system used today taking into account the voltages, fault currents and costs.In this thesis the following tasks have been performed:? Gathering of data? Description of basic theory? Loadow and fault current calculations of the system with MATLAB? Life Cycle Cost estimate of the system? Analysis and conclusions from the resultsThe results show that the new system can be an alternative to replace today's system. The simulations and calculations show that the voltage drop is at an acceptable level and that the fault currents are large enough to supply a safe disconnection if a fault occurs at the far end of the system..

A recent trend in the technological evolution has been to increase the mobility of the end-user. A contributing factor is the fast rate of improvement in the smartphone area. This, in turn, has changed the expectations end-users have on the availability of services, which has allowed mobile applications, apps, to find their place in everyday life.This study has been conducted at Scania?s Fleet Management department that offers a web-based service where haulage contractors can administer, monitor and follow up on their vehicle fleets. The purpose of this study was to investigate if Scania?s existing web service should be extended into the mobile area, and if so, what organizational and technical challenges app development imposes.

Campylopus introflexus is a moss species that originates from the southern hemisphere and has spread worldwide during the 20th century. Today it is classified as an invasive alien species in many countries, and it has been seen during inventories that it has become widespread in Sweden as well. The purpose of this essay is to contribute to new knowledge about how this moss affects species diversity on Calluna heathlands in Sweden. The study includes both fieldwork and an analysis of scientific literature on the subject, and the question that is answered is if C. introflexus has an impact on species richness in the heather peat.

This master?s thesis analyzes how cultural policy was problematized in three governmental policy areas; culturalpolicy for the free sector, education policy and popular education policy, during the social democrat Ragnar Edenman?s time (1957-67) as minister of ecclesiasticalaffairs. Earlier research has examined the policy for the free sector, concerning artist?s economic problems. This thesisadds an analysis of the other fields of policy, which were reformed in the 1960?s by the same ministry.

The purpose of this masters thesis is to examine outlines of literary history for students at upper secondary school from a gender studies perspective. Earlier theoretical work concerning outlines of literary history is sparse. There are three dissertations, but none with an explicit gender perspective. The theoretical approach comes mainly from theories in literary historiography and gender research. Also discussed are the following concepts: canon, literary field and literary valuation.

The last decades the populations of wild boar (Sus scrofa) has increased rapidly over the species? entire European range, including Sweden. This is followed by increasing human-wildlife conflicts as a result of the wild boar foraging behavior, causing damage to agricultural crop fields due to trampling and feeding. To be able to minimize damage we need more knowledge of where in the fields the risk of damage is high and what features in the landscape that affect this risk. I analyzed damage distribution in relation to the distance to six different landscape features; forest, road, ditch, building, game field and bait station, in the study area, the Island Mörkö in eastern central Sweden.

Hemp is an old agricultural plant and has been used for hundreds of years for making textiles, ropes and other fibre products. In the middle of the last century the Swedish government prohibited all growing of hemp. Natural fibres were replaced by syntetic fibres instead. Today there is a newly awakened interest for using natural fibres from renewable materials. Growing of industrial hemp for fiber is allowed in Sweden again. I want in my Paper give Swedish growers an insight of which harvesting methods that have been tried in Sweden and how they worked.

The purpose of this study was to examine how SOS Children's Villages as an organization in Swaziland is affected by, and takes into account, the cultural, organizational and societal context in which it acts. Material was gathered through a field study during one month in one of the three SOS Children's Villages in Swaziland. The study has a qualitative approach and is based on the result from 12 semi-structured interviews with village mothers and other representatives from the organization. The other representatives were: social worker, program director, child and youth development coordinator, board member and educational manager. Since this study is both characterized by a specific historical, cultural and organizational context, we decided to connect the postcolonial perspective with an organization theory with focus on the concepts of culture, power and a children?s right perspective.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

Oilseed rape crops are an important in southern Sweden because of the high intensity of wheat growing. Pollen beetles are the most important pest in oilseed rape and causes often economic losses. Therefore it?s of great importance that we can control the population density, e g by using insecticides if necessary, to avoid mayor yield losses. In year 2000 pollen beetles were numerous in the province of Östergötland. The farmers sprayed with insecticides several times, but with low effects on the beetles. Field trials and laboratory experiments showed that pollen beetles had developed resistance against pyrethroids.

The members of the OECD have agreed on giving aid assistance to developingcountries in a way of promoting their own capacity of handling the challengeof poverty and development. The members also cooperate and coordinate theiraid to recipient countries in the purpose of giving as effective assistance aspossible. The aid from these countries is often intended to human rights,democracy and has a humanitarian idea. This is the way from the OECDcountries. The Chinese way of giving aid mostly aimed at the industry of therecipient to promote the economic growth to lift the country out of poverty.The Chinese way do not aim or intend their aid at promoting human rights ordemocracy, often just industry and infrastructure.

This paper examines the opportunities and challenges of integrating conservation practice and the circular economy into practical planning processes. In recent years, the discussion of circular economy and its relevance in the sustainability debate has intensified. According to the Swedish Environmental Protection Agency, the transition to a circular economy is crucial to achieving the national and international environmental and climate goals as well as the global goals in Agenda 2030. Parallel to this, there is a long established heritage discourse that emphasizes the importance of preserving buildings and cultural environments as part of our cultural heritage. These two discourses have common goals, but they differ in how they present their respective arguments.

Peste des Petits Ruminants (PPR) is a disease of major socioeconomic impact. It is an acute and highly contagious viral disease of small ruminants caused by the agent Peste des Petits Ruminants Virus (PPRV), a Morbillivirus closely related to Rinderpest virus (RPV) which was declared eradicated from the world in 2011. PPR has a high morbidity and mortality rate and is characterised by high fever, nasal and ocular discharge, pneumonia, necrosis and ulceration of the mucous membranes and inflammation of the gastrointestinal tract causing severe diarrhoea. The role of wildlife in the epidemiology of the disease is still unclear. The disease is currently affecting sheep and goat in 70 countries worldwide and this year (2014) FAO has announced a program to eradicate the virus by 2030. In Tanzania, the disease was first reported in 2008 and has since then spread to different parts of the country.