In this study I investigated whether the strength in the manual response for emotional and neutral stimulus search arrays can explain some of the difference in reaction times (RT:s) for emotional stimuli, or not. Earlier, perceptual, cognitive and attentional processes has mostly been used to explain the variance in RT:s. Thirtythree individuals were asked to, as fast as possible, detect a target picture among distractor pictures in 3 rows x 4 columns arranged search arrays. The pictures were categorized in fear relevant animals (snake, spider) and neutral animals (cat). The results showed, more correct responses for cat target.

The aim of this thesis is to accomplish a user study on how e-book users experience the electronic book, the e-book, as an instrument for reading fiction. The study is based upon qualitative interviews with twelve e-book users and a small survey carried out at the Stockholm City Library. The purpose is to identify the users' incentive for choosing the e-book as a medium for reading fiction, elucidate if and how the interface of the e-book affects the reading experience, and distinguish if there are any factors common to the users in their choice of reading e-books. How the users look upon the future of the e-book is also discussed. Among the people asked in the survey we note little if any demand for the e-book as an instrument for reading fiction.

I have in this essay focused on the attitude towards the medieval muslims in swedish textbooks, in the subject of history from the years between 1954 and 2012. I have made an analysis on the discourse in the books and what they says about the muslims who lived before 1500 AD. The theory I have is a Postcolonial one from the authors Edward Said, Ania Loomba and Leela Gandhi. I have also analyzed the rhetorics the authors have used in every textbook. The results I have identified is that the attitude towards the muslims have changed during the years, from a generalizing view that says that the muslims were driven by the religion and that they were different from the Christian European society that existed during the same time.

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

This essay is comparing two authors and the way they make use of and explain some of the archaeological methods and artifacts through their books.The first author is the Swedish archaeologist Stig Welinder, who has written Jordbrukets första femtusen år (The First Five Thousand Years of Agriculture). The second author is the American archaeologist and writer Adrian Praetzellis, who has written the book Death by Theory.These books are very different in some ways, but not in others. The main difference is that Death by Theory is belles-lettres while Jordbrukets första femtusen år is science.Both authors explain and in some way apply the use of the terms ?artifact? and ?ethnoarchaeology?, which is the two main subjects of comparison in this essay. The way they present these subjects, through their different styles of writing, is compared and discussed.

This paper deals whit the problems concerning social organisation in the county of Dalarna in middle Sweden during the Middle Ages 1050- 1528. This paper also deals whit the every day ife in Dalarna during the same period. In the paper archaeology, ethnology, history and osteology is used in order to create a so accurate as possibly picture of every day life at the farm, the villa and the keep. Each environment is compared to each other in order to try to see the social structure of the county. The geographic frame for the paper is the part of Sweden above the border zone of Limes Norrlandicus, or lower Norrland.The results presented in the paper shows that Dalarna most probably had a flat social organisation in the meaning that the every day life and its artefacts was much the same in all the environments.

he purpose of this master thesis is to learn more about the ancient Alexandrian Library. The method used in this thesis is methodology of history, especially a critical attitude when it comes to evaluating the ancient texts. I put forward three questions to which I desire to find answers. First: What do the sources from Antiquity tell about the Alexandrian library? Second: How do modern writers of books on the subject use these sources? Thirdly: I look into the possible historical and cultural reasons that the first of the Ptolemaic kings could have had for establishing the Mouseion and the Library of Alexandria.

Essay in Political Science, C-level, by Camila Alvarez Cea, spring semester 2010. Tutor: Alf Sundin?Reality or a Political Mirage? ? A Study of the Swedish Press Views on the Health Insurance Reform in the USA? The purpose of this essay is partly to examine whether the picture that Swedish press presents of the health insurance reform in the US, which is part of the Patient Protection and Affordable Act bill, will be of crucial importance to the possibilities that the American population has to receive health insurance. The main research question is accordingly: ?Does the picture that Swedish press presents of the health insurance reform in the USA, seem like something that will be of radical importance to the possibilities of the population to receive healthcare?? The purpose is also to examine in which model (demand or market) the opinions of the Swedish press fits. This purpose will be answered by using three specific questions asking whether their opinions differ when it comes to three criterions: organization, financing/resources and delivery systems.

Författare: Linda HallqvistHandledare: Gabor BoraProjekt: C-uppsatsTitle: The Big Picture: En kvalitativ undersökning angående första intrycket av datorspelInnehåll: Undersökningens syfte är att se föräldrarnas första intryck av ett datorspel, dess omslag. De metoder som används i undersökningen är en bildanalys med en semiotisk inriktning samt gruppintervjuer med fokusgruppen föräldrar. Materialet som förekommer är tre stycken slumpmässigt utvalda omslag till spel för barn i åldrarna 3-6 år (PEGI 3). En enskild bildanalys har gjorts av författaren samt en analys av föräldrarnas åsikter av de det ser på omslaget. Detta resulterar i att föräldrarna förknippar det de redan känner till som någonting positiv då de känner trygghet av det tack vare sina erfarenheter medan i andra fall kan det de redan känner till leda till någonting negativt.Nyckelord: Datorspel, föräldrars syn på datorspel, bildanalys, semiotik, omslag..

The aim of this thesis was to look closer into the shelf arrangement and user behavior in a fiction collection with the municipal library in Lund as an example. The purpose was to investigate to what extent the shelf arrangement in this library is adapted to the behavior of users when it comes to searching for and choosing fiction. The study is mainly focused on the division between Hc- and Hce-classified books (Swedish fiction and fiction translated into Swedish), the special shelving of the publications of the last five years, and the genre categorization. The user behavior is primarily examined from the perspective of three search strategies; looking for a specific author or title, browsing within a genre or browsing without having a specific genre in mind. The study also deals with within which genres of fiction the users are searching and if they are looking for a book that is translated or not, new or older.

Both contemporary research in History of Religions and current public debate tell us that Christianity as a religious form is challenged in today?s society. Nevertheless, Christianity is often present in secular artistic expression such as fictional literature. The purpose of this paper is to examine how God is portrayed in two late-modern Swedish novels, Djävulen och Gud by Mare Kandre (1993) and Boken by Niklas Rådström (2013).The examination is based on a hermeneutic method using close reading in order to answer the questions asked. The result of the examination shows that God in the late-modern novels is portrayed as a figure with shifting emotions, and in both novels God goes through changes which are in some ways similar.

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

Last spring I did a study where I studied how young girls where being depicted in Swedish novels of 2010. My ambition with this exam is to study how young teenage boys are being depicted in Swedish novels of 2010 and to compare this study and the results with the results from my study last spring. Throughout history we can see that boy?s novels have had the purpose to bring up boys into being adventurous. In the novels of 2010 we can see that boys now are being depicted in another more modern and contemporary way.From my analysis we can see that all the books have many things in common.

The purpose of this masters thesis is to examine how librarians work in a literary educational role with literary circles for adults and youth, in public libraries and at school. The study also examines whether participation in book discussion groups has any effect on participants and librarians regarding changes in reading habits and in personal development. Another aspect investigated was how participants experienced the atmosphere in the group. We have conducted qualitative interviews with five librarians who have lead different literary circles and with two participants from each literary circle. In all 13 interviews were conducted.

AimThe aim has been to describe the goals and the pedagogic model concerning physical education in the Waldorfschool. Further purpose was to describe what the teachers focus on in there teaching roll about physical education. We have also chosen to give a picture of what other documents says about the teaching roll in booth the Waldorfschool and in the traditional municipal pedagogics. The Waldorfschool runs under Lpo 94 but they can also as other schools adapt and formulate there own curriculum after there pedagogic. That?s also why we have chosen to look at what the teachers says, about how they work and trying to achieve the goals of the curriculum in physical education.Framing of the questions? What does the teachers think affect and develop the teachingroll in the Waldorfschool?? How does literature describing the teachingroll/physical education roll in the Waldorfschool?? What does the teacher in physical education says achieve to, counter what the curriculum says about physical education in the Waldorfschool?? How does the teacher do to achieve the goals in the Lpo 94?MethodA literature research of relevant previous studies was made among others in the database Eric.Curriculum for the Waldorfschool and books about Waldorf pedagogics and the teaching roll has been studied.