Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

AbstractSouth Africa is a country where apartheid has created a segregated population and the countrys cultural traditions affects the human situations in a unique way. Equalities between gender, class and ethnicity is a main focus for Female activists in their work to give the exposed population tools and knowledges to stand up for themselves to cope with the unbalanced structure. This examination paper is done in a qualitative case study in South Africa. The content consists of thourough descriptions of how the society is percieved by four different people, explained by feministic theories and former research that is connected to the papers purpose and question formulations. The purpose of this paper is to examine how Sikhula Sonke, a women´s movement in South Africa looks at the Female?s situation in the society and how they are going about their work to improve social equality.

The aim of this essay has been to study six Female seniors use and view of the library and its roles. The two Danish scientists Jochumsen and Rasmussen talk about the library in terms of a social center, cultural center, knowledge center and information center. Depending on what lifestyle the seniors belong to in the social room, they use the library differently. The social room consists of four lifestyles, north-west, north-east, south-west and south-east. The things that are important to consider in order to be able to place each senior within the different lifestyles are education level, economic standard, interests and so forth.

This is a study of the trade union journal for Female blue collar women in Sweden, Arbetets Kvinnor, between 1927 and 1931. The purpose is to examine how a Female trade union activist's constructs collective identity by those notions of social class, sex, and moral values that are articulated in the journal. The main theoretical basis is Alberto Melucci's analysis where he argues that a collective identity in social movements is made in an interaction between individuals, where the action possibilities and limits are defined. Another purpose is how the Female blue collar worker's resistance and/or adaption to the male hegemonic trade union and the bourgeoisie hegemonic society are presented. The essay shows how the collective identity is made of both historical and contemporary images of the working class women as workers and trade union activists.

Syfte och frågeställningar: Uppsatsens syfte är att lyfta fram motståndsartikulationer i låttexter skrivna av aktiva all-trans/Female-punkband. Frågeställningarna behandlar låttexternas teman, deras referenspunkter, bandens val av mottståndsstrategi och vart detta motstånd riktas.Teori: Huvudsakligen har motståndsforskarna Mona Lilja och Stellan Vinthagens bok Motstånd (2009) använts för att beskriva hur motstånd verkar i förhållande till makt. Judith Butlers Genustrubbel (2007) har använts för att exemplifiera makt- och motståndsverkan kopplat till kön.Metod: Låttexterna har analyserats kvalitativt och tolkats i relation till det omgivande samhällets maktstrukturer. På så sätt har tema och referenspunkter utlästs. Hur motståndet artikuleras i låttexterna har sedan beskrivits med hjälp av uppsatsens teoretiska utgångspunkter.Resultat: Det har funnits ett stort omfång av motståndsartikulationer i alla nio låttexter.

ABSTRACTIn this study I have analyzed, throughout a gender perspective, two textbooks Den levandelitteraturen and Upplev litteraturen which are purposed to be used as teaching materials inSwedish schools in the subject of Swedish when teaching the history of literature. The intentof this study was to provide a gender analysis of two textbooks and the focus was on thepresentations of Female and male writers, because they have not been studied earlier. In thisstudy, a qualitative text analytic method was used to achieve the best results as possible.Theories used in this study were Yvonne Hirdman?s and Raewyn Connell?s theories. Hirdmanclaims that there are differences between men and women at different levels in the societywhile Connell believes that this is a myth because, according to her, men and women arepsychologically alike.

In this essay a conclusion about the way Female characters are portrayed in fantasy novels will be attempted through an analysis of one selected Female character from each selected novel. The works that have been chosen are; J.R.R. Tolkien?s The Lord of the Rings, Robert Jordan?s The Eye of the World and A Game of Thrones by George R.R. Martin.The analysis will be done with the help of examples and theories from both feministic criticism and gender studies.

Sweden is known to be one of the world?s most equal countries. Nevertheless, out  of  Sweden?s 262 listed companies, only seven  of  them  has  a  Female  president, which  is  equal  to  3,4  percent. To  counteract  these  numbers  there  are  several  possibilities.  One  arrangement  that  is  highly  controversial     is  affirmative  actions.  But  there  are  other  options,  for  instance  more  and  more Female  networks  are  starting  to  rise  and  many  of  them  also  offers  a  mentoring  program  where  the  mentee  gets  the  opportunity  to  learn  from  someone  with  more  experience.The  purpose  of  this  study  is  to  examine  what  difference  the  Female  network  Q80,  with  focus  on  its  mentoring  program,  is  doing  for  the  mentee.  As  an  underlying  purpose  the  study  is  also  examining  what  visions  and  attitudes  the  management  and  the  mentors  is  communicating  within  Q80.  The  focus  is  mainly  on  the  visions  of  Q80,  menas  mentors  and  business  exceeding mentorship.  A  survey  has  been  carried  out  among  mentees  from  three  different  seats of mentoring  programs  where  they  have  answered  19  different  questions  regarding  their  time  as  a  mentee.  Furthermore  interviews  have  taken  place  with the management  of Q80  and  two  mentors.  The  results  are  analyzed  based  on  theories  about  gender,  women  in   management,  leadership,  mentoring  program  and  organizational structure.  The  result  shows  that  Q80i  as  a  source  of  inspiration  and  a  support  for  the  category  of  "career  women"  with  its  core  mission  to  strengthen  the  participation of  individuals  on  a  personal  level  more than  to  work  to  even  out  the  gap  in  the  Swedish  labor market.

The singing-voice ? Differences and similarities between male and Female singing-voices in a pedagogical perspectiveThe primary purpose of the present study is to create a basis for a deeper understanding of the male singing-voice. Within the above purpose the present study also aims at comparing differences and similarities between the male and the Female singing-voice, and examining possible pedagogical differences in teaching male and Female singing students.The study is partly a literature study where existing studies in the field of the singing-voice are examined, in which the male singing-voice is described in relation to the Female one. The study also comprises an interview study where four professional singing-teachers, two male and two Female, are being interviewed according to an interview guide (see appendix A) focusing on pedagogical aspects of the male and the Female singing-voice.The results of the study show that the anatomical functions of the singing-voice are the same whether you are male or Female. This also holds true for the basic singing-technique which is the same for both sexes.

The debate about women and equality is a very burning issue in the Swedish society today. There are a lot of articles, TV-programs, books and web sites treating the position of Female leaders today. There are also a lot of myths strongly attached to our minds hindering the equalization process between men and women.The main purpose of our study was to look at women as leaders and identify potential tendencies in businesses sectors dominated by mainly men or women. We also wanted to find out whether leadership behavior is more or less oriented towards relations- or task in any of the chosen sectors. It was even in our interest to see if our chosen respondents supported the myths in our society about male and Female qualities.We interviewed 20 women in four different sectors, two dominated by men (Computer/It, Transport) and two dominated by women (School, Healthcare).

Med en kvalitativ ansats baserad på en semistrukturerad critical incidents-intervju och Interperative phenomenological analysis undersöktes en frågeställning om transexuellas egna upplevelser av hur deras välmående och psykiska hälsa påverkas av att de genomför utredning som syftar till en könskorrigering. Informanterna, 5 stycken totalt, varav 4 var Male-to-Female och 1 Female-to-male, rapporterar både positiv och negativ påverkan från utredningstiden. Studien sammanställer de sammanhang som informanterna rapporterar har haft störst inverkan på deras välmående och psykiska hälsa, till exempel väntan, real life-test och bemötande. Ur intervjuerna framträder ett komplicerat förhållande mellan utredare och behandlare kontra den som utreds, där den professionelles agerande kan få stor betydelse för hur den utredde uppfattar att utredningen påverkar deras psykiska hälsa och välmående..

The purpose of this study is to explain how shame can be experienced by women with the stigmatizing illness of alcoholism. Another aim is to illustrate how this shame can be affected in social interaction with others and by other circumstances. The following questions will be highlighted in this essay: How can shame be experienced by Female alcoholics? What can affect shame in interaction with other people, from the view of Female alcoholics? What other circumstances can affect the shame, from the view of Female alcoholics?This study features interviews with women who have successfully gone through the process of rehabilitation from the illness of alcoholism, have a long going and stable sobriety and arecurrently part of the work force. The study also features interviews with therapists specializing in the field of addiction recovery and have considerable experience in their fieldof working with women suffering from alcoholism.The subject matters shame and stigma form the theoretical/analytical tools for this research.

The main purpose for this thesis is to investigate why Female academics choose to work as temporary workers. Through profound interviews I look at the reasons the women gives to why the have chosen the role as a consultant but also why they choose to stay on in the position. I?m relating their answers to widely spread theories about gender and social structures. I also investigate theories about job satisfaction and how these women?s answers can be interpreted from these theories.

AstraZeneca in Mölndal (AZRDM) uses beagles bred at Rååhöjdens kennel in Örkelljunga for their research purposes. The staff wishes to have mentally stable dogs to work with, sine stress can effect the research results. The purpose of this study was to put together the testresults from dogs delivered 2003 and 2004, to see if there is a connection between delivery age and testresult. We have also worked out a method to test if early planned handling of the dogs makes a difference on how the dogs later respond in a testsituation, and tried this method in a pilotstudy. The data that we have based our calculations on is 172 dogs, divided into 108 males and 64 Females. We found a significant connection between the age at delivery and the testresult in contactability for Female dogs delivered in 2003, where increasing age led to decreasing grades in the test at AZRDM. When looking at the difference in testresults between test number two at the kennel and the test at AZRDM we found a significant connection for Female dogs delivered during 2003, ie the difference takes on a more negative value with increasing age at delivery. We found a difference between the two sexes in our calculations.

This essay aims to examine managers experiences of control at the workplace within the property sector, and how these experiences differ between Female and male managers. This study is a qualitative single case study that intends to offer a deeper understanding of a unique case and uses an abductive method approach. The essay is based on two main theories, Foucault?s (2003) theory of control and the gender system of Hirdman (1988, 2001) and is supplemented by previous studies of the modern workplace. The study is based on eighteen semi-structured interviews that aims to capture the participants personal experiences regarding control at the modern workplace, and the norms, surveillance, hierarchies, and self-discipline that make up this control.