Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.

This comparative study deals with male and female subjects during their visit to Stockholm. The aim was to find out if there were any general differences in travel motives between the sexes. Travel motive and motivation in tourism is a topic that has long been studied. With the help of various motivation theories and theories about how motives for travelling are created, we conducted a survey of tourists in Stockholm and then compared their travel motives. The results gave similar answers to what we had expected regarding gender differences.

This master thesis deals with the looting and destruction of the Iraqi cultural heritage in the wake of the U.S. invasion of Iraq in April 2003. My ambition is to analyse the narratives conveyed by journalists and intellectuals to see which truths that were established. Using discourse analysis methods, my aim is not to find an objective truth in the matter at hand, but rather to se which truths the writers put into view regarding the question of liability and the seriousness of the looting and destruction. This paper further discusses these truths from the perspectives of imperialism and of Edward Saids thoughts about Orientalism.

Uppsatsen behandlar den finansiella redovisningen av avsättningar för avhjälpande av förorenings­skador. Syftet är att undersöka hur ägarkoncentrationen hänger samman med den grad av informationspublicering företag har valt kring dessa avsättningar. I studien undersöks 44 företag inom olika branscher och med olika ägandeformer. I jämförelsen mellan samtliga fallföretag konstaterar vi att det finns ett samband mellan låg ägar­­kon­centration och hög grad av informations­publicering. Vi diskuterar också hur graden av vinstsyfte kan påverka graden av informations­publicering.

The purpose of this study was to find out how gender roles are described in two popular children?s detective stories, one of them written in 2002 and the other in 1946, to be able to compare the two. In order to do this, I used a qualitative research method in which I read and analyzed the text and illustrations of the books out of a gender perspective.I used gender theories describing how stereotypical gender roles are displayed, and these theories were later associated with the books I studied. I also used previous research concerning gender roles in other children's books in order to compare those results with my own.After having read, analyzed and compared the two books, I found vast resemblances between them, but also certain differences. However, it is obvious that the gender roles in both books for the most part are traditional.

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

This is a sociological study of religion that examines how gender and female Muslim identity is expressed during the Muslim fasting month of Ramadan in the swedish paper Dagens Nyheter in the year 1951, 1989 and 2009. The aim is to see who creates the image of Islam and Muslims in general and in particular the image of the Muslim woman and whose Islam is given space in the article material. The picture has changed with the increase in immigration from Muslim countries and that we have gone from a modern to a late modern society in which other patterns shape our identity. The historical summary of the paper Dagens Nyheter illustrates how the Swedish society is formed in relation to Islam and Muslims. It provides a deeper understanding of the problems in the swedish multicultural society today..

The ambition to involve younger people in future planning processes in order to get full participation of all groups in the society requires a deep and well-planned dialogue. Although, participation not always means inclusion. The purpose of this study was to analyze how the younger generation in the society is included in the future work. This is based on a case study of the developmental work in the municipality of Skellefteå.Questions that were answered were how the municipality has made the participation possible? To what extent has the younger generation been involved? How did this group experience their participation? The methodology consisted of mixed methods that include observations, surveys to the session leaders and to the participants in the dialogue and three interviews with two participants and one municipal civil servant.The result showed that the open information didn´t reach the younger generation to the open dialogues although the dialogue design gave good conditions for participation.

ABSTRACTThe purpose of the study was to examine, from the point of view of former research findings, what impact physical activity had on learning. I chose to make an explorative/inductive research, to get as much knowledge as possible from the studied presentation of problem, not to limit myself to a specific research theory. The result proved, that school personal and student experienced many positive effects from daily physical activities. The pupils were more pleased. There was more piece and quiet in the classroom.

AbstractIn this text the attitudes towards and using of blogs in teaching Swedish toteenagers will be explored. The results are based on a survey made amongst 17teachers and 58 students from all over Sweden. The end results show that theusage of blog still hasn?t found a permanent way into the classrooms, but has anappeal to and is being used by predominantly younger teachers both, male andfemale, with a positive response from students regardless of gender. Theconclusion is that using web tools like the blog is an easy first step for schools toconnect to the digital society of the 21stcentury and take advantage of the perksavailable in the digital classroom.Svensk titel:Blogg + Svenska =Sant? ? Bloggande i undervisningen i svenska.Engelsk titel:Blog + Swedish =True? ? Blogging in teaching Swedish.Ämnesord: Blog, Web 2.0, digitalt klassrum, svenska, undervisning,kompetensutveckling.

Anorexia nervosa is a severe and multifaceted eating disorder generally found in the female population. Throughout anorectic starvation relationship related conflicts revolving round power and autonomy are bound to happen. For that reason the most crucial part of treatment should be to build a trusting relationship.The aim of this study was to describe relationship promoting strategies a nurse can use during care of anorexia nervosa patients. This literature study derives from a qualitative analysis of scientific articles. The findings indicate on five different strategies a nurse can use during care of anorexia nervosa patients.

The elderly care is an area of great importance to women. Women are more often in need of elderly care; they work with the service and provide a majority of the informal service. Research shows that managers? work-related prerequisites are significantly different between the male dominated technical administration and the female dominated care and educational administration. Studies also show that what the highest managerial organisation gives priority to, often permeate the whole organisation.

This study is about organizing major sporting events. Sporting events? numerous positive outcomes for the hosting region has resulted in a growing number and size of sporting events globally. The aim of this study was therefore to provide further knowledge about how organizations in major sport events practically and strategically operate and how processes related to organization and leadership can contribute to the success of the event. The study focuses the context of a Swedish national multi-sport event hosted and held by three different cities, three different years.

Timber floating operations in Scandinavia during the 19th and 20th centuries has contributed to severe negative impacts on riverine ecosystems. Increase in water velocity and lack of stream bed heterogeneity as a result of stream channelization lead to increased bed load transport. Since availability and recruitment of new suitable spawning substrate in Scandinavian watercourses is sparse, spawning habitats for salmonids has become a scarce commodity. Lately, increasingly more attention has been given to the recreation and improvement of brown trout (Salmo trutta) spawning habitats in restoration projects. While much of the research on spawning habitat has been focused on evaluation of the influence that the constructed spawning grounds have on fish populations, few studies have been conducted to evaluate the persistence of these constructions over time. I evaluate erosion of constructed spawning beds as an effect of sediment transport attributable to water discharge.

My study was conducted to provide a deeper understanding of the identity of employee soldiers in the armed forces and their experience of their role in the military context. To describe and identify the soldier's identity formation, values and norms working in group processes are taken into account. As the individual identifies her or himself whit the group, the various phenomena as hostility to other military groups arise. The individuals weld together with other group members to form strong normative relationships within the group. Through a qualitative research approach eight soldiers in a regiment in western Sweden were interviewed, four of them were group executives or deputy group leaders and others were ordinary soldiers.