The purpose of this thesis was to figure out the Feelings that librarians felt towards the e-books at the library. And if it affects their work at the library, especially from a financial point of view. The reason I decided to do this study is because the subject of e-books has become bigger in the last couple of years, and that I got the feeling that the librarians didn?t like them that much. So I did six interviews with six different librarians from different libraries to see if they felt the same thing or if they are in fact positive towards them.The results I received from my study were that the librarians are positive to the e-book.

Many product launches are postponed today, however very little research regarding to customer responses to such events has been carried out. The purpose of this paper is to investigate how people react to a postponed product launch. An experimental study of responses to a postponed launch of a mobile phone, a mineral water and a music album is used to investigate customer reactions. The respondents exposed to the postponed launch showed a higher value of reactance. This reactance affects the attitude, purchase intention and perceived quality of the product in a negative way.

In my essay, we get to meet Olle who goes in first class. The essay takes off after school and when recreational activities have started. Olle comes running towards me to ask for help, he has gotten into trouble with three classmates and he feels unfairly treated. A true classic or normal event, which I think takes place in most schools. What I am interested in examining is how my Feelings affect the whole course of events in the conflict arising.

Syftet med studien var att undersöka hedersförtryckta kvinnorupplevelser till följd av att vara hedersutsatt. Hedersförtryck kanbland annat definieras som: kollektiv förtryck av familj och släkt,frihetsbegränsning, fysiskt och psykiskt våld, kontroll av beteende ochsexualitet samt inget socialt stöd av varken familj eller släkt. I studienhar tre kvinnor i åldrarna 20 ? 30 intervjuats. Data samlades ingenom semistrukturerade intervjuer och analyserades utifråndatastyrd tematisk analys.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates Feelings, emphasizes aspects of the image and clarifies the advertised message.

The aim with this thesis was to acquire an understanding for how individuals handle the feeling of shame in connection with cultural consumption. In order to capture the feeling of shame we developed an interview method called the Backstabber interview technique. We found that the Backstabber interview technique successfully triggered Feelings of shame in connection to cultural consumption, which made it possible for us to study the handling of shame. We found that our respondents tended to use different forms of accounts in order to handle the feeling of shame. We categorized them into five accounts with relating sub-accounts.

This study highlights the problematic situation fathers encounter when they require help and support in a custodial dispute. Previous research shows the emergence of a new, more involved father. In the light of this earlier research, this study will show a father that is willing to fight for his rights to be a present and engaged parent in the case of a separation from the mother. The aim was to analyze the subjective perceptions of five fathers in custodial dispute. This analysis did not only show how they perceive their role as a father and their masculinity but also the way they feel about the help they got from social services and other institutions.

This paper investigates the relations between the fantasy genre and the phenomena of escapism. It also delves into the factors which motivates consumption of various fantasy mediums. This is done through interviews with six different fantasy-consumers, along with two observations; of which one is performed at a science fiction convention and the other at a table-top role playing game. The study resulted in a basic understanding of escapism ? it is not limited to the fantasy genre, and fantasy consumers do not deny that fantasy is a form of escapism.

Syfte:Syftet med denna uppsats är att undersöka om det finns skillnader i hur män och kvinnor påverkas av annonsbilder. Ser män och kvinnor i generation Y samma saker i annonsbilden, eller finns här olikheter som påverkar deras syn på annonsbilden.Metodik: Uppsatsen är genomförd utifrån en kvalitativ forskningsansats. Det empiriska underlaget tagits fram utifrån fyra stycken semi-strukturerade intervjuer och två stycken köns-indelade fokusgrupper.Slutsats:Uppsatsens slutsatser är att respondenterna påverkades av annonsbilderna oavsett kön. Männen i studien gav oftare uttryck för känslor kring annonsbilderna som sedan kunde uttryckas i en fantasi. Kvinnorna däremot lät sin fantasi spegla deras syn och tolkning av annonsbilden som i sin tur väckte olika känslor hos dem..

The purpose of this study is to investigate how activities in elderly care matters to well-being among elderly people, from both user perspective and staff perspective. The study is made out of a qualitative method, this to create a deep-going understanding of how the people participating in the investigation are experiencing the impact of activities on well-being from their unique situation. Personal interviews have been used as method. Six persons were participating, three elderly persons and three persons working as staff. All interviews were made in a ?short-time? ward in the county of Västernorrland.The result of the investigation shows that the elderly people that were interviewed not directly related the participation in activities to Feelings of well-being.

Body image in women with breastcancerBreast cancer is the second most common form of cancer in Sweden today. To get a breast cancer diagnose can be a traumatic experience for many women. It´s difficult to forsee how these women are going to control their situation. When a breast has to be removed because of cancer, the women has to adjust to changes in both physical and phychological aspects. The aim of this study was to elucidate body image in women with breast cancer after a mastectomy.

AbstractIn this work, I have chosen to write about children in grief. Since children in grief is a large area, I have chosen to focus on how preschool handles and works with children who has loosed a parent, siblings or a play-mate by death. The aim of this work is to contribute knowledge about how you in preschool can handle and work with children in grief. To get answers to my questions, I have studied the current literature in the field. I have also interviewed five people with experience and knowledge of work with preschool-children affected by grief.

The goal of this qualitative essay is to approach the knowledge of people who commit crimes. From a development psychology point of view, questions relating to childhood ang growth are some of the important subjects we choose to discuss. Our purpose is also to reveal the linkage between criminal behavior and different theories of the above mentioned perspective. To bridge the gap between the general and the individual, our survey was based on profound interviews with four inmates in prison. This offer an opportunity to capture the individual´s inner thoughts, Feelings and experience about the criminal action.

Title: Creating meetings - a study in interactionism and creating music. In this study I had my focus on teenagers in a school class. My aim was to explore how pupils experience the processes of creating music together and how they choose to organize their interactions during these creative processes. As analytical tools I used sociological and sociopedagogical concepts and theories. Interactionism provided models toward individualization as well as socialization, related to learning, knowledge and creativity.

The need of knowledge revolving first-time father experiences, Feelings and thoughts is extensive and insight and knowledge about his emotional life in conjunction with being a dad is equally important. The purpose with this study is to investigate how men, that recently became a first-time father, manages and experience the first time with his child. We used a narrative method and interviewed seven fathers as we conducted our qualitative interview study. All the fathers went through life changes. No one talked about sacrifices, but noted rather that their lives were to become different.