This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.

The Landscape Architecture Program at SLU, Ultuna provide several design courses. Within these courses, students are mainly introduced to one type of design process, a process based on the specific site and its conditions, known as Genius Loci. This report presents a course and a design methodology from Cornell University which aims to provide students with tools for a more conceptual way of thinking about design and architecture. The design method is presented in two stages. First an introduction to the course description and objectives.

The genus Borrelia is a widespread, pathogenic pest and the causative of among others borreliosis or Lyme disease. The vector for the bacteria is the hard tick, Ixodes ricinus and the infection is transferred through a bite. Untreated, Borrelia may cause arthritis, heart damage or neuroborreliosis. Infection is made possible through different strategies for avoiding the body?s complement system.

Growing up as a child, we had a Dog. To us, it was like a means to an end. That is, hunting other animals for food and for protection, with no special care and treatment given to this animal. Butas days passed by I began to witness a wind of change against such actions. I was made to understand that we were committing two crimes-: using the Dog as a means to an end (for hunting and for eating animals).

A lot of houses built during the Million Homes Programme are in need of major renovation. Today?s technology and materials are better than in the 60?s and 70?s. Both Swedish government and the European Union have set climate goals regarding energy consumption by 2020 and 2050. Achieving these goals would require better standards in buildings than the Building regulations demands, such as Umeå municipality?s construction requirements for new buildings.The report aims to investigate if a renovation of apartment buildings from the Million Homes Programme can reach Umeå municipality?s construction requirements.

A renewed application for environmental permit for the Hovgården landfill in Uppsala shall be submitted before December 2004, therefore the municipality of Uppsala needs improved knowledge of the contents, mostly organic compounds in the leachate and they also want to find a method to minimize the emissions of these compounds. The purpose of this study was to find a practical and economical method based on chemical oxidation using oxidants. The oxidants investigated are Fenton's reagent, hydrogen peroxide, Oxypro, potassium permanganate and potassium persulfate. The study was made on untreated leachate and leachate that has been treated in an aerated dam followed by sedimentation dams collected from the Hovgården landfill, and alson on sludge water from sludge storage cells. The effects of the five oxidants have been established by analysing the UV absorbance at the wavelengths 253,7 nm and 260,0 nm at different pH values. The UV absorbance was used to indicate the amount of aromatic hydrocarbons in the water. Also analyses of iron and manganese were done after the experiments with potassium permanganate, hydrogen peroxide and Fenton's reagent.

Today evidence exist that environmental chemicals deteriorate male sperm quality and that testicular cancer is increasing. Bisphenol A (BPA) is a chemical with estrogenic effects used in the manufacture of polycarbonate plastic and are found in, for instance, plastic boxes, feeding bottles and food containers. Much of the research on how men's reproductive ability is influenced are performed on rats. This review article complies how male rat reproduction is affected by BPA as a model for humans. Studies have investigated how sperm are affected, hormonal changes during reproduction and how reactive oxygen species (ROS) affects sperm.

Development of morphs within European whitefish (Coregonus lavaretus), might be considered as a beginning of a sympatric speciation process. Unpublished data suggests that presence of the keystone piscivore northern pike (Esox lucius) is the main driver of sympatric divergence in European whitefish (Coregonus lavaretus). Using introduced whitefish populations as controlled experiments, it is possible to determine when different characters diverge in the speciation process. In this study, I analysed age and growth within European whitefish populations of different age to assess if these characters change over time in absence of pike. With using otoliths from whitefish populations of different age, I was possible to determine individual age, and by measuring the length of the fish, growth was calculated.

Background: Breastfeeding frequency decrease in Sweden and infants born preterm is a particularly vulnerable group to not be breastfed according to current recommendations. Mothers of preterm infants have an extra need of support from the health care system. Mothers' self-efficacy in breastfeeding affects the outcome of breastfeeding. Health professionals' attitudes to breastfeeding have an impact on the breast feeding support they provide to the mothers.Aim: To investigate whether an intervention could strengthen self-efficacy in breastfeeding among mothers of premature babies. A further aim was to investigate whether the intervention influenced health professionals' attitudes to breastfeeding.Method/Design: An experimental study with quantitative approach in the form of questionnaire survey was conducted.

SammanfattningSyftet med den här litteraturstudien var att ta reda på vad det finns för möjligheter och svårigheter att producera ål i fångenskap. Med nya hållbara metoder att föda upp konsumtionsål skulle utfiskningen av glasålar minska i världen och man skulle kunna fortsätta äta den goda rökta ålen med gott samvete.Det finns välutvecklade metoder för att inducera könsmognad hos han- och honålar. Detta utförs genom att injicera hormoner och man kan därför fråga sig om det är hållbart i en produktion för framtiden. Efter kläckning av larverna finns flera viktiga faktorer att ta ställning till, så som utfodring och optimal hållning av ålarna. Även ägg- och mjölkekvaliteten spelar en stor roll när det gäller att hålla ålarna vid liv.Abstract The aim with this study was to find out how far we have come to develop reproduction strategies in eel culturing.

The paper examines how human inner properties and the interpretation of the external worldare explained and presented in Dark City (Alex Proyas, 1998). Aspects as the relationship between the body and soul/consciousness, body snatching, memory transferences and dystopian cities are analyzed. The field of study is compared to a general science-fiction film perspective regarding the aspects. Dark City contains an alien race with a common mind, but who lacks soul and individuality. They represent what humanity can become if the scientific development goes too far.

This thesis approaches the problem of estimating the arm angles of an industrial robot with flexibilities in joints and links. Due to cost-cutting efforts in the industrial robots industry, weaker components and more cost-effective structures have been introduced which in turn has led to problems with flexibilities, nonlinearities and friction. In order to handle these challenging dynamic problems and achieve high accuracy this study introduces state observers to estimate the tool position.The observers use measurements of the motor angles and an accelerometer and the different evaluated observers are based on an Extended Kalman Filter and a deterministic variant. They have been evaluated in experiments on an industrial robot with two degrees of freedom. The experimental verification shows that the state estimates can be highly accurate for medium frequency motions, ranging from 3-30Hz.

The CASA-paradigm, Computers Are Social Actors, was introduced in the book "TheMedia Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agentin order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on onecomputer with one agent.

The decomposition of organic carbon in drained peat soils is a major source of carbon di-oxide in Sweden. A big part of these drained peat soils are used in agriculture and it is a big challenge to slow down their decomposition. It has earlier been thought that less tilling and higher water table levels would decrease the activity of soil microbes and thereby the decomposition, but recent experiments has showed that this has little or no effect. In this bachelor thesis a field experiment was made on drained peat soil with ley, outside Björklinge, Uppsala municipality, Sweden. The experiment was carried out in May 2011. The objective was to develop a method to examine how the net exchange of carbon diox-ide from plant covered peat soil is affected by temperature and photosynthetically active radiation (PAR).

This master thesis was conducted in order to investigate the effects of the browsing species Yeheb on animal tissues in Swedish landrace goats and to make a literature review in order to increase the knowledge of the importance of this plant for livestock production in Somalia. The evergreen Yeheb bush is a very important feeding source for grazing and browsing animals in Somalia during the dry period. Yeheb contains cordeauxiaquinone that stains the bones of the animals red/pink, which has been an increasing problem when exporting meat to foreign countries. In an experiment, two goats were fed dry and fresh leaves from the Yeheb bush for one and two months, respectively. The goats did not feed the intended amount of dry leaves, since the supply and palatability was not as high as estimated.