This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be, contemplated through the eyes of organizations working with marketing in a digital world on a daily basis. Technology has turned several industries - their price-setting, communication channels and supplying possiblities - upside-down. This turnpoint brings out a new way of observing and working with marketing. Therefore, we find it interesting to gain a better understanding of how actors within industries where the turnpoint is a fact observes marketing, and how this service perspective can be seen in their various organizations and daily.

Ridsport har hög skadefrekvens, men med förbättrad känsla för ridning skulle fler ryttare klara sig från att falla av hästen, som är den vanligaste skadeorsaken. Syftet med denna studie är att undersöka om ryttare upplever att feedback från instruktör och häst påverkar deras utveckling av ryttarkänsla/känsla för ridning samt om det finns skillnader i detta avseende mellan professionella ryttare och hobbyryttare. RytRidsport har hög skadefrekvens, men med förbättrad känsla för ridning skulle fler ryttare klara sig från att falla av hästen, som är den vanligaste skadeorsaken. Syftet med denna studie är att undersöka om ryttare upplever att feedback från instruktör och häst påverkar deras utveckling av ryttarkänsla/känsla för ridning samt om det finns skillnader i detta avseende mellan professionella ryttare och hobbyryttare. Ryttarkänslan har definierats som förmågan att befinna sig över hästens tyngdpunkt, i samma tempo och färdriktning samt att i förväg kunna tolka hästens och sina egna signaler (Larsson, 2011).

Denna kvalitativa intervjustudie handlar om hur man, med sångundervisning, kan stärka elevers självförtroende.Syftet med studien är att få en fördjupad inblick i hur självförtroende och självkänsla samverkar med sångundervisning. Vi ville se hur sångelevers självförtroende har påverkats under ett längre tidsspann och av olika perioder i livet. Våra frågeställningar syftar till att få en fördjupad insikt i hur sångundervisning samspelar med självförtroende, vilka begrepp och hur samtalet om sångundervisning, dess diskurs kommer till uttryck.Vi har intervjuat sex musikhögskolestudenter med inriktning sång. Vi kom fram till att avgörande för dem var att läraren gav dem bekräftelse i form av positiv feedback och det, i sin tur, har påverkat deras självförtroende i fortsatta musikstudier..

With this master thesis I wanted to find out whether Erik Fichtelius, an SVT employee, interview project with prime minister Göran Persson is acceptable according to the public service ideology. In order to do that I used Swedish newspaper articles to analyse the so called Fichtelius affair. I also gathered material on SVT and the public service ideology. The master thesis is based on sociologist Manuel Castells theories on mass media and television as presented in the Information Age. Castells claims that in our time different areas, such as politics and television, are melting together.

Med den växande internet- och mobilmarknaden harpublic service bolagen inom media följt publiken till att erbjuda sina tjänster via både internet och mobil. För Sveriges Radio har de snabbt växande marknaderna inneburit en problematik för ekonomi- och verksamhetsstyrningen. Problematiken härrör i produktivitetsmåttet, som tidigare tagit hänsyn till sändningstimmar. I och med att Sveriges Radio utöver radiosändningar idag erbjuder tjänster på internet och mobil är det svårt att beräkna företagets totala produktivitet på ett tillfredställande sätt. Syftet med denna uppsats är därför att utreda den problematik som finns med att mäta produktivitet i public service sammanhang och att formulera nya mått för att mäta produktivitet i den internetbaserade verksamheten.

The purpose with this essay is to examine the phenomenon SMS in TV. Partly by identify the communication process behind the phenomenon and partly by describing it in a editorial and technical point of view. We have analysed the communication process regarding scientific theories in communication, interaction and convergence. With a qualitive approach we have fulfilled four interviews and two small ethnographical field observations. Objects for the interviews and observations have been two Swedish produced debate-programs, broadcasted in TV; Diskus in TV4 and Debatt in SVT2.

Utöver de varor en modebutik erbjuder kunden är personlig service en viktig del av erbjudandet. En ökad konkurrens mellan företag kräver att de utvecklar sig inom personlig service för att kunna skilja sig från konkurrenterna. Butikens personal bör ha rätt kompetens och vara säljinriktade för att klara av uppgiften att svara på kundens förväntningar gällande personlig service. Genom att fokusera på att leverera rätt servicekvalitet i kundens köpprocess kan lojala kunder skapas. Det är viktigt att all personal är medvetna om företagets servicepolicy då det är en grund för att kunna upprätthålla och utveckla en god servicekvalitet.

The aim of the study was to describe how women and men with diagnosed heart disease experience their health-related quality of life and what differences there is between genders in their quality of life and also describe problems after receiving the diagnosis. The study also aimed to describe rehabilitation of patients with heart disease. The study was a descriptive literature study based on scientific articles. It emerged that both women and men with heart disease experienced lower quality of life compared to normative data. There was a significant difference between women and men both one year and three years after receiving the diagnosis heart disease, which showed that women experienced lower quality of life than men.

Forskningen om det psykologiska kontraktet a?r ofta oka?nd i organisationer som anva?nder sig av ma?l- och prestationsstyrning (Petersitzke, 2009). Denna studies syfte var att underso?ka med- arbetares upplevelser av ma?l- och prestationsstyrning relaterad till inneha?llet i deras psykologiska kontrakt. Ma?l- och prestationsstyrning underso?ktes utifra?n ma?ltydlighet och feedback respektive psykologisk empowerment.

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

Most of the goats in the world exist in the developing countries where they are important in the meat industry. In Europe, goats are mostly kept for milk production although the interest for meat is growing. Goats have a thin carcass with only small amounts of intramuscular fat, which gives a lean meat. This thin subcutaneous fat cover can cause cold shortening when chilling the carcass. By using electrical stimulation cold shortening can be prevented.

This bachelor thesis explores the library collaboration "HelGe-libraries" goals, guidelines and strategies for their resource sharing of library books and digital resources. The questions asked were: What does the resource sharing look like when it comes to media and services? What goals and guidelines do they have for the resource sharing? What common strategies do they have for the resource sharing? What challenges have they encountered with resource sharing and how have they dealt with them?The theoretical framework consists of Jennifer Rowleys theory of innovation strategies for libraries and Rosabeth Moss Kanters theory on the art of alliances. The method used to collect material was interviews and document analysis. Four informants were interviewed.My study concludes that the "HelGe-libraries" has formulated goals for their resource sharing and that the resource sharing is connected to their goals.

The aim of this study was to investigate how seasonal variations affect the quality of logging residues. The study was hosted by VIDA Energy. Logging residues can be processed and transported within different systems. Today the dominant systems are chipping at landing and bulk transportation of logging residues. In these systems the handling of the logging residues are carried out in the same manner up to the landings. Moisture content at the time of chipping is the primary quality parameter. Fine fractions of logging residues are strongly dependent on moisture content in storage.

The purpose of this study was to examine guidance activities in an employment office and to explain the significance these activities have for the job seekers' way towards an occupation. The method used was literature studies and qualitative interviews with respondents in three categories: a manager, two workingmediators and three job seekers, all at the same employment service office. The results that emerged was that there are different kinds of guidance in the employment service, both in the narrow sense and broad sense. The different categories of respondents describe and define the guidance activities in different ways and have different descriptions of how these activities can help job seekers into employment. The conclusions drawn where that the manager sees everything on the employment service as guidance, workingmediators differ in their roles as advisers and counselors.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..