In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

The aim of the present study was to gain a deeper understanding of the experiences of the contact with the ?fear of childbirth?-team (called Aurora-team) made by women who feared childbirth. Qualitative content analyses according to Graneheim and Lundman was used to analyse 91 womens own written notes made at the end of a questionnaire which (with a quantitative approach) evaluated the counseling made by the Aurora-team at a hospital in the south of Sweden. The following five categories developed during the analyses; experience of the conversation, not knowing creates fear, thoughts regarding mode of delivery, the importance of how the birth plan is managed and the personnel´s standpoint regarding fear of childbirth. These categories can be seen as parts of the themes of experiences which made the fear of childbirth easier or which made it worse.

Abstrakt All around the world there are a lots of people that suffers from chronic pain. One great factor for the devolopment of chronic pain is the phenomen fear-avoidance/kinesophobia that appear to have negative effects on rehabilitation of chronic painproblems. The aim of the present study was to describe and identify how patient that took part in a rehabilitationprogram in year 2004 and 2005 with focus on behaviourchanges estimate their fear-avoidance/kinesophobia and examine if there was any changes estimate fear-avoidance/kinesophobia respectivly before and after and respecivly before and 12 month after the rehabilitationcourse. The study had a describing prospecitive design. Data was collected by the Swedish version of Tampascale for kinesophobia.

This is a bachelor?s essay in the landscape architect programme in Alnarp. The purpose of the essay is to describe discussions about security in planning contexts in Sweden. Written material from three levels of the discussions has been studied: Swedish research, governmental directives and practisers. I have tried to obtain a variation in types of material.

When children are hospitalized they will face a new and unknown environment. Many children experience this situation as stressful and with fear. It is important that the nurse is aware of this fact in order to facilitate the hospitalization for the child. The purpose of this study is to investigate the fear that children feel when they are hospitalized, and to investigate the meaning of being well prepared for clinical examinations and procedures. The method used was a literature review.

Syftet med denna enkätstudie var att jämföra två olika förklaringsmodeller för tinnitusbesvär; fear avoidance och acceptans. Förutom att undersöka sambanden till tinnitusbesvär, testades även modellerna mot utfallsmåtten tinnitusvigilans och livskvalitet. Då nivå av depression och ångest är kända prediktorer för tinnitusbesvär, användes de som kontrollvariabler. Även processerna mindfulness och värderad riktning testades. Deltagare i studien var 362 patienter med tinnitus som någon gång mellan åren 2004-2011 varit i kontakt med Öronkliniken Hörselvården vid universitetssjukhuset i Linköping.

The purpose of this study was to examine young women?s perception and fear of sexual assault. An additional aim was to analyze the women?s view on guilt and responsibility in rape related questions. Two focus group interviews were executed with undergraduate women aged 22-32 years.

Detta examensarbete är gjort för de tre företagen Hårdoktorn, Vegas och Repris. Tanken var att skapa en galleria på Internet med information om varar och tjänster som företagen säljer samt att skapa en webbshop. Under arbetets gång användes många olika tekniker såsom HTML, Director, Flash och ASP.

Aim: The aim with the thesis was to examine elderly peoples? motives towards physical activity. Method: A qualitative approach has been adopted with a purposive sampling procedure. Four half structured interviews have been conducted using a thematic interview guide. Results: The fear of being overweight and not being able to take care of themselves were announced as important aspects, since it motivated them to perform physical activity.

Aim: To investigate the quality of life and the social life situation, with special focus on the consequenses of fear of hypoglycemia (FoH), in Islet transplanted patients.Method: 11 patients were included, four women and seven men, who have been Islet tranplanted at Uppsala University Hospital during the years 2001-2009. Two questionaires, Short Form 36 (SF-36) and the Swedish version Hypoglycemia Fear Survey (Swe-HFS) were used to investigate the quality of life, in relation to fear of hypoglycemia. Also, telephone interviews were conducted to investigate the patients social life situation in relation to FoH, after Islet transplantation and were analysed using content analysis method.Results: The mean value for quality of life was lower than that in the normal population. Three out of ten patients experienced FoH. Three predominant themes were revealed, one theme associated with pre- transplant, was ?Struggle for control of Social Life Situation? and two themes associated with post-transplant, were ?Regain power and controll of  Social Life Situation? and ?At Peace with the balance between the Present and the Future?.Conclusion: The patients experienced improved control over social life situation and quality of life in relation to FoH may been improved following islet tranplantation..

The purpose with this essay is to investigate which factors that are decisive for nurses? propensity for incident reporting. The study uses a descriptive cross-section design. Included are nurses that works at a care unit and who have worked as a nurse for > 1than one year. The survey was sent out to all nurses embraced by the criteria within a subdivision at a hospital in the middle of Sweden.

Warning-labels as a mean of communicating social responsibility in the store. Previous studies have shown conflicting results regarding the effectiveness of warnings-labels as a way of communicating health hazards to customers and making them more conscious about the risks and changing their behavioural intentions. The focus of this study is to shed some light on how the customers react to warning-labels with different levels of fear in the store atmosphere. The results of this study tells us that liking of the retailer and its image as being socially responsible is not enhanced by the usage of a warning-label. If the retailer decides to use a warning-label, in spite of this fact, the recommendation is to use a high level of fear if the purpose is to make the category seem more risky and make the customers want to change their behaviour.

This project has resulted in an website at www.tinadunker.se, where you also can download the project in it´s written form to get a deeper view of the project. This project aims to explore fear of violence in public places. Fear of violence reminds us that there is a problem in our urban environment that leads to spatial consequences in using public space. Many groups in our society experience fear in their everyday life but this project has focus on women?s fear.

Background: HIV is a worldwide spread disease with many deaths. People with the disease have previously been met with attitudes, stigma and discrimination in various contexts. A caring relationship should be built on empathy, respect and communication, where the patient is not seen as their illness, but as a person. Today, there are laws that are there to protect the patient, however, there is a lack of knowledge about what is current. Health care workers knowledge in the 2000s has improved, but there is still a lack of knowledge.Aim: To illustrate how patients with HIV experience health care.Method: The literature review was conducted with twelve scientific articles of which two articles were quantitative and the other qualitative.Results: The results revealed three main themes; Different expressions of fear, Perceived negative attitudes and stigmatization, as well as The wish to be lovingly treated in health care.

Vi ämnar undersöka hur attityder gentemot queerteorier har förändrats och påverkat några prästers yrkesutövande. Målsättningen är att synliggöra utifall queerteorier på Bibeln används på ett aktivt praktiskt sätt eller enbart på ett akademiskt plan. Vi har använt oss av queerteorier utformade av Judith Butler och Gayle Rubin. Genom en intervjustudie utförda med kvalitativ analys, har vi kommit fram till att queerteorier tycks sträcka sig enbart till den akademiska sfären. I diskussion ställer vi oss frågan: vad queerteoriernas funktion är och varför de inte appliceras i större utsträckning? Nyckelord: Queer, Bibeln, Svenska kyrkan, Heteronormativitet.