AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

Syftet med detta arbete är att titta på polisens trafikövervakning, för att se om olyckorna (dödsolyckor och svårt skadade olyckor) minskar, samt hur effektivt de olika metoderna fungerar. De mätmetoder som vi tittat på, visar tydligt i den statistik som finns, hur effektiv den är och om de kort- respektive långsiktiga effekterna kvarstår. Det är olika typer av försök som har gjorts av Polisen och Vägverket som t ex pendeltrafikprojektet där vi ser hur kontinuerlig övervakning av poliser fungerar på olika av dessa sträckor efter pendlarprojektet med fysiska poliser var klara. Hur är acceptansen hos de olika trafikanterna? ATK som fotograferar eller fysiska poliser som är ute och sköter övervakningen? Finns det nya effektivare metoder för att förbättra trafiksäkerheten och minska genomsnittshastigheten? och leder dessa metoder i sin tur till att minska trafikolycksrisken? Medelhastigheten har sjunkit mer vid fast övervakning gentemot personell övervakning och effekten är att fasta kameror gör att den lägre medelhastigheten fortsätter att bestå.

The thesis analyzes two different approaches towards responsive web design, Mobile-first and Desktop-first. Responsive web design is a concept for websites whose design is customised based on the screen size. The analysis is performed by collecting views on the methods and also analyzing the usage of mobile and desktop internet to create a prototype of a responsive website where both methods are beeing used.The main difference between the methods is the foundation, where one is designed for mobile and the other for desktop. The thesis indicates that Mobilef-irst gives a better result for the mobile, which unlike the computer has poor performance, smaller screen and poor internet connection, therefore an advantage for the device that needs more focus to maintain a fast response. Desktop-first does not take this opportunity, but focus instead on the computer where the performance is better, which leads to a unnoticeable difference in response time.

BACKGROUND: Today?s societal changes, including high rate of change and increasing information flows, are increasing the demand on the individual mental capacity. It becomes increasingly difficult to analytically process all the different dilemmas and everyday decisions as individuals have a limited mental capacity available to make these decisions. Thus, it has been suggested that ego-depleted relies more heavily on intuition, which is less burdensome, when making decision. However little is known about to what extent intuitive decisions differ from analytic.

Textil- och modeindustrin har på senare tid uppmärksammats i allt större utsträckning för att vara en ohållbar bransch och som följd av problemen har en rad etiska modevarumärken lanserats. De tar hänsyn till påverkan på miljö och människorna i produktionen, varför deras produkter kallas etiskt mode. De varumärken och de butiker som säljer etiskt mode har kunder som tar hänsyn till etiska aspekter i sitt köpbeslut, så kallade etiska konsumenter.Senaste decenniet har forskning på etiskt mode genomförts, men då framförallt på den vanliga konsumenten. Då forskning på svenska etiska konsumenter är begränsad har författarna till den här uppsatsen funnit det intressant att se närmare på dem. Tidigare forskning på etiska konsumenter har uppmärksammat ett gap mellan de etiska konsumenternas attityd mot etiskt mode och deras faktiska konsumentbeteende, ett attityd-beteendegap.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase.The aim of this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were assembled.

Our modern society is in many ways built with and dependent on fossil fuels, which are used for energy production as well as for transporting humans and goods. Without the oil, many of the things we take for granted would not be possible. During the last century, the use of oil has increased steadily and will probably keep increasing as the world population and the economic well-being for many people increase. Since the oil is a finite resource, we will have to find other fuels that can replace it if we want to keep the same rate of development in the future as the availability of petrol fuels will decrease with rising prices as a result. Furthermore, fossil fuels have the disadvantage that they produce harmful emissions when combusted and thus affect the climate and air quality locally and globally.

This study in Public Administration uses feminism and historical institutionalism toanalyze a highly debated contemporary policy problem that concerns genderequality in the policy of parental leave. The parental insurance was introduced in1974 with the governmental goal of gender equality. In 1974 only 0,5 percent of thenumber of days of parental benefit was paid to men. Today, 40 years later, the goalremains the same and the numbers of days of parental benefit paid to men are 24,8percent.The debate that has characterized the Swedish policy of parental insurance andspecifically the design of the parental benefit is the debate of freedom of choiceversus quota.Our study focuses on ideas and arguments that influence the policy of parentalbenefit. The study assumes, with basis in the theories of feminism and historicalinstitutionalism, that a policy like parental benefit is slow-moving and that pathdependency has lead to a slow development of gender equality..

Titel:                    Belöningssystem - En studie om butikssäljares preferens av belöningssystem Problem:            Belöningssystem, vilket inkluderar lön, är ett styrmedel som uppmuntrar anställdas beteende och utförda arbetsinsatser. Vid utformande av belöningssystem ställs företag inför komplicerade frågor där de måste ta hänsyn till just deras anställda och verksamhetens unika situation. Det finns olika variabler som påverkar en anställds preferens för ett visst belöningssystem. Utan hänsyn till dessa variabler finns en risk att företag tillämpar ett belöningssystem som inte ger maximal nytta. Syfte:                   Ambitionen med denna studie är att beskriva butikssäljares inställning till fast- respektive provisionsbaserat belöningssystem samt om personliga variabler påverkar butikssäljares preferens av ett visst belöningssystem. Metod:                I studien har författarna tillämpat en kvantitativ ansats. För insamling av data utformades en enkät med bundna svarsalternativ vilken grundat det empiriska material som krävts för att genomföra studien.

China has the world?s largest population and during the last thirty years the country has implemented political and economical changes that have affected China to move towards a more western market economic direction. At first this development was going slow but during the last five years it has increased which today has made China the world?s greatest growing economy. China?s improved cooperation with the world is one reason for this growth which has led to a cumulative of the consumer market.

This qualitative study examines how users of boardgamegeek.com chooses which analogue game to buy. The purpose of the study is to find out which factors constitutes the choice of games and how the information of these factors reach the consumer. The investigation is executed by users of boardgamegeek.com explaining their latest game purchase in a questionnaire survey online. The results show that many of the respondents research the games they are interrested in beforehand and based on this information make their choice. Despite of this we can see that many game developers and distributors does not make this information available for the consumers, but leaves this task to the public..

Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

Det saknas formkrav för erhållande av sakrättsligt skydd vid pantsättning av bostadsrätter varför det i praxis har utvecklats att föreningen ska underrättas, denuntieras, i analogi med 31§ SkbrL. Det saknas även formkrav på denuntiationens utformning, vem som är behörig att motta den eller krav på formell prövning av pantsättningens giltighet. Föreningen har endast ett lagstadgat krav enlig BRL att anteckna pantsättningen i föreningens lägenhetsförteckning. Varje förening har en egen lägenhetsförteckning vilket innebär att det saknas ett enhetligt och tillförlitligt register över samtliga bostadsrätter så som finns för fast egendom. Hanteringen av pantsättningar av bostadsrätter handläggs således många gånger av personer på ideell basis och med skiftande kompetens, dessutom hanteras varje denuntiation manuellt.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.