Sök:

Sökresultat:

3092 Uppsatser om Fast moving consumer goods (FMCG) - Sida 25 av 207

Kommunikationskanaler i ett byggprojekt. En studie om vilken inverkan olika kommunikationskanaler har vid förändring av ett arbetssätt.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Den som gapar efter mycket, fångar ofta hela stycket - En kvantitativ studie om konsumenters emotionella band till varumärken

This paper examines the relationship between the experienced quality in the offering of a brand, emotional attachment and consumer commitment. The study aim to explore several dimensions of the experienced quality in the offering of a brand. Further we examine two conceptualizations of emotional attachment - Brand Attachment and Brand Love - and intend to declare the two of being two separate phenomena. We then conduct a relationship-based analysis wherein the mediating ability of Brand Attachment and Brand Love, between the experienced quality in the offering of a brand and consumer commitment, is examined. Therefore we conduct a focused quantitative study, wherein 171 customers of the fashion retailer H&M have responded to a comprehensive survey both online and in-store, to examine this fun-damental relationship and its components.

Dold samäganderätt till fast egendom: en redogörelse av förutsättningarna ur ett familjerättsligt perspektiv

Äganderätten mellan makar har sedan långt tillbaka varit föremål för reformer i lagstiftningen. Orsak till detta har varit att lagstiftaren velat skapa en större ekonomisk rättvisa mellan makar. Dold samäganderätt till fast egendom utgör ett exempel på försök till att utjämna äganderätten mellan makar, och innebär att make som inte är civilrättslig ägare till en fastighet kan bli samägare. Förutsättningen för att dold samäganderätt skall anses föreligga är att makarna haft för avsikt att gemensamt äga egendomen. Finns ingen uttrycklig överenskommelse kan dold samäganderätt ändå anses föreligga, om make som gör anspråk på dold samäganderätt ekonomiskt bidragit till förvärvet samt om fastigheten köpts för gemensamt bruk.

Manlighet på burk - En kvalitativ studie om relationer och konsumentbarriärer inom kategorin manlig hudvård

The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.

Hantering av överblivet material i järnvägsentreprenader - att effektivisera processer genom tillämpning av Lean

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Resan är målet: En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen

The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. Based upon previous research on goal congruity and channel integration, our main purpose in this study is to increase the understanding for how congruity in an offer increases the intention to redeem the offer. Several studies focus on and contrast the product characteristics hedonic and utilitarian. However, it has been stated that it is crucial that research also examines the difference in target audience, buying situation and as examined in this study: buying decision process.

Event som Marknadskommunikation - Din Guide till Eventgalaxen: En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter

Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing are growing at a comparatively high pace, it is urgent to obtain a deeper understanding and a sense of direction of the elements infuencing its success.In this study we investigate in what way and to what extent the amount of effort that a company puts into the making of an event is used as a signal of manufactor credibility, ability (i.e., expertise) and consumer care. And in what way and to what extent the perceived effort influence purchase intent, attitude and word-of-mouth. We also analyze marketing events in terms of the theory of equitable exchange and "desperation", a subject matter thus far only touched upon.As we identify two different types of events on the market today, we include both in our study: the in-store promotion related event and the party event, which is held in an external venue.

Behaviours of wild male and female Colobus angolensis palliatus during morning and afternoon in Diani Beach, Kenya

Colobus angolensis palliatus is a small old world monkey inhabiting southern coastal Kenya to southern Tanzania. The species activity budget is known to vary between seasons and areas, probably due to differences in group sizes, diets, predatory presence and resource competition. The variations between male and female activity budgets are reckoned to be a result of pregnancy and lactation. The aim of this study was to investigate potential differences in behaviours between morning and afternoon periods and between males and females. The study was carried out in two forest fragments in Diani Beach on the south coast of Kenya.

Anläggningsbranschens syn på personcertifiering - ? en byråkratisk pappersprodukt eller ett verktyg för att säkra kompetensen?

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

titel: Fast fashion och kundbemötande ? Vad är viktigt i kundbemötandet för Gina Tricot?

Inom modebranschen växer konkurrensen sig allt större och fler modeföretag satsar på fast fashion som konkurrensstrategi. Konsumenterna har idag ett starkare modeintresse än någonsin vilket gör att företagen genom korta ledtider kan ta fram moderiktiga produkter till ett lågt pris för att tillfredsställa konsumenternas efterfråga. Den ökade konkurrensen gör att det blir viktigare för modeföretagen att samspela med sina olika attribut för att skapa en stark position på marknaden. Företagets tjänster har blivit ett av de omdiskuterade attributen. Där modebutiker bör satsa på att förbättra sin servicekvalitet genom att ge en högre nivå i sitt kundbemötande för att öka kundlojaliteten och konkurrenskraften.

Säkerhet i polisfordon vid transport av frihetsberövade : En rapport angående möjligheten att under transport i polisfordon skilja patrullen och den frihetsberövade åt med en fast monterad vägg.

I svenska polisfordon används idag ett koncept där en av poliserna i en patrull alltid färdas i baksätet tillsammans med den frihetsberövade under en transport. Flera invändningar mot detta arbetssätt har gjorts eftersom det förekommit incidenter där poliser skadats av den frihetsberövade. Syftet med rapporten var att undersöka om det är möjligt att använda en fast monterad vägg mellan förare och passagerare i svenska polisfordon vid transport av frihetsberövade personer. Rapporten begränsades genom att endast fokusera på de personbilstillverkare som Rikspolisstyrelsen har avtal med samt att delvis bortse från komplexa tekniska frågeställningar. Kvalitativa intervjuer gjordes med representanter från Polisförbundet, Rikspolisstyrelsen samt med kontaktpersoner från leverantörer av polisfordon.

En guide till strukturerad partnering. Komplexiteten kring samarbetsformen partnering - med avtal och manual som åtgärd.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

Löneformer inom fastighetsmäklarbranschen : Hur ledningen kan påverka fastighetsmäklarnas motivation med olika löneformer samt fördelar och nackdelar med att erbjuda dem.

Uppsatsens titel: Löneformer inom fastighetsmäklarbranschen ? hur ledningen kan påverka fastighetsmäklarnas motivation med olika löneformer samt fördelar och nackdelar med att erbjuda dem. Författare: Jasmina Bahonjic & Selma Glamocic Handledare: Eva Berggren Examinator: Titti Eliasson Problemformulering: Hur kan ledningen påverka fastighetsmäklarnas motivation med olika löneformer? Bakgrund: Provision är den löneform som är den mest vanliga i fastighetsmäklarbranschen. Provision är dock inte den enda löneformen som förekommer i branschen utan även fast lön samt en kombination av fast lön och rörlig lön förekommer, men i mycket mindre utsträckning. Mäklare som är medlemmar i Mäklarsamfundet anser att provisionslönerna är en av de sämsta sakerna med mäklaryrket, dock är det i slutändan ändå ledningen som bestämmer löneformen. En av ledningens viktigaste uppgifter är att styra och motivera sina anställda, och olika löneformer har en påverkan på just styrning och motivation.

Återhämtningsprocessen hos en svensk livsmedelsproducent efter ett allvarligt produktfel : En studie av Findus hantering av ?Hästköttsskandalen? under våren 2013

This study deals with a Swedish company in a food industry that got affected by product failure, which led to consumer trust crisis followed by media and was needed to be managed. Situation had a negative impact on company?s trademark, which acquired long recovery work by the company. Study is following a case example of Findus problems with having horse meat in their meat product that was supposed to contain beef meat. Study aims to research how the company dealt with situation, through crisis communication and recovery strategies.

Gränsåtgärder mot varumärkesförfalskade varor

Infringement of intellectual property rights often causes significant economic damage. The problem with illegal activity concerning counterfeiting is constantly increasing. The development has lead to constitute an extensive international activity which is harmful for intellectual propery owners, consumers and the society in general. Competing products tend to be increasingly similar to each other, with rather similar marketing-, sales-, and pricingstrategies. As a result, the trademark strongly affects consumers? selection-process during purchase.

<- Föregående sida 25 Nästa sida ->