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3085 Uppsatser om Fast Moving Consumer Goods - Sida 41 av 206

Luxury fashion brands on social media: a study of young

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

Av gammal vana : En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning

The food industry is one of the fastest growing industries in Swedish e-commerce today. However, e-commerce still represents a very small part of the total food sales in Sweden. Experts have noted that, in order for e-commerce to expand in this field, Internet food sales must increase.The aim of this study is to form an understanding of why Swedes do not purchase more food products online. The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were assembled.

FRIHET ELLER JÄMSTÄLLDHET?

This study in Public Administration uses feminism and historical institutionalism toanalyze a highly debated contemporary policy problem that concerns genderequality in the policy of parental leave. The parental insurance was introduced in1974 with the governmental goal of gender equality. In 1974 only 0,5 percent of thenumber of days of parental benefit was paid to men. Today, 40 years later, the goalremains the same and the numbers of days of parental benefit paid to men are 24,8percent.The debate that has characterized the Swedish policy of parental insurance andspecifically the design of the parental benefit is the debate of freedom of choiceversus quota.Our study focuses on ideas and arguments that influence the policy of parentalbenefit. The study assumes, with basis in the theories of feminism and historicalinstitutionalism, that a policy like parental benefit is slow-moving and that pathdependency has lead to a slow development of gender equality..

Fossilfria godstransporter : En undersökning av alternativ till diesel som drivmedel för lastbilar

Our modern society is in many ways built with and dependent on fossil fuels, which are used for energy production as well as for transporting humans and goods. Without the oil, many of the things we take for granted would not be possible. During the last century, the use of oil has increased steadily and will probably keep increasing as the world population and the economic well-being for many people increase. Since the oil is a finite resource, we will have to find other fuels that can replace it if we want to keep the same rate of development in the future as the availability of petrol fuels will decrease with rising prices as a result. Furthermore, fossil fuels have the disadvantage that they produce harmful emissions when combusted and thus affect the climate and air quality locally and globally.

Belöningssystem - En studie om butikssäljares preferens av belöningssystem

Titel:                    Belöningssystem - En studie om butikssäljares preferens av belöningssystem Problem:            Belöningssystem, vilket inkluderar lön, är ett styrmedel som uppmuntrar anställdas beteende och utförda arbetsinsatser. Vid utformande av belöningssystem ställs företag inför komplicerade frågor där de måste ta hänsyn till just deras anställda och verksamhetens unika situation. Det finns olika variabler som påverkar en anställds preferens för ett visst belöningssystem. Utan hänsyn till dessa variabler finns en risk att företag tillämpar ett belöningssystem som inte ger maximal nytta. Syfte:                   Ambitionen med denna studie är att beskriva butikssäljares inställning till fast- respektive provisionsbaserat belöningssystem samt om personliga variabler påverkar butikssäljares preferens av ett visst belöningssystem. Metod:                I studien har författarna tillämpat en kvantitativ ansats. För insamling av data utformades en enkät med bundna svarsalternativ vilken grundat det empiriska material som krävts för att genomföra studien.

Mittens Rike : etableringsmöjligheter och framtidstrender

China has the world?s largest population and during the last thirty years the country has implemented political and economical changes that have affected China to move towards a more western market economic direction. At first this development was going slow but during the last five years it has increased which today has made China the world?s greatest growing economy. China?s improved cooperation with the world is one reason for this growth which has led to a cumulative of the consumer market.

Spelentusiasters val av analoga spel : En kvalitativ studie om användare på boardgamegeek.com

This qualitative study examines how users of boardgamegeek.com chooses which analogue game to buy. The purpose of the study is to find out which factors constitutes the choice of games and how the information of these factors reach the consumer. The investigation is executed by users of boardgamegeek.com explaining their latest game purchase in a questionnaire survey online. The results show that many of the respondents research the games they are interrested in beforehand and based on this information make their choice. Despite of this we can see that many game developers and distributors does not make this information available for the consumers, but leaves this task to the public..

Pantsättning av bostadsrätt : En analys av rättsläget enligt denuntiationsprincipen

Det saknas formkrav för erhållande av sakrättsligt skydd vid pantsättning av bostadsrätter varför det i praxis har utvecklats att föreningen ska underrättas, denuntieras, i analogi med 31§ SkbrL. Det saknas även formkrav på denuntiationens utformning, vem som är behörig att motta den eller krav på formell prövning av pantsättningens giltighet. Föreningen har endast ett lagstadgat krav enlig BRL att anteckna pantsättningen i föreningens lägenhetsförteckning. Varje förening har en egen lägenhetsförteckning vilket innebär att det saknas ett enhetligt och tillförlitligt register över samtliga bostadsrätter så som finns för fast egendom. Hanteringen av pantsättningar av bostadsrätter handläggs således många gånger av personer på ideell basis och med skiftande kompetens, dessutom hanteras varje denuntiation manuellt.

Ungerska modevarumärken på den svenska marknaden?

Executive summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning communication. Different markets have different conditions and today's global market is complex.

VArumärkeslojalitet och växlingsbeteende inom dagligvarumarknaden

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

Konceptgenerering av hydrauliskt redskapsfäste till Brokk 160

På Brokks maskiner sitter det idag ett mekaniskt redskapsfäste. Redskapsfästet spänns fast i en adapterplatta med hjälp av en kil som slås in med en kraftig hammare. Det är sedan på adapterplattan som redskapet fästs. På grund av det extra arbetet som måste utföras för att säkra att redskapet sitter fast samt den ökade risken för personskador när kilen ska slås in som Brokk nu vill byta ut det mekaniska redskapsfästet mot ett hydrauliskt eller elektriskt redskapsfäste. Några krav som ställs på den nya lösningen är att den ska ha en säker låsning, styras hydrauliskt eller med el, bör vara fullt utbytbar mot det nuvarande redskapsfästet samt bör bestå av en robust konstruktion.

Produktionsutveckling av bastuaggregatsavdelning

To invent an optimized product is a complicated process. This process is only half of the work. It is equally important to develop a production system that can produce the product in an  efficient and ergonomic way.After several evaluations of conceptual and detailed drawings a final idea has come to light.The idea intends, to the maximum extent, utilize the facility in a more efficient way through moving assembly lines and stations closer to the flock section and the stock for complete products. To make the production better, stations are placed in more logical places given the assignment they are supposed to accomplish. This improves the material flow radically.

Varför tror vi att vissa företagär mer hållbara än andra? : - En studie om hur företags motiv och kommunikation kringhållbarhet är relaterat till konsumenters uppfattning

The number of elderly in Sweden is increasing due to improved living conditions and better medical care. It is important that society adapts to the increase and begins to work preventively to reduce the costs of the increase. An important aspect is the elderly accommodation, the cost of health care in specific accommodation is almost twice as high as those for ordinary housing. Therefore, it is important that we availability adapt dwelling to allow older people to live in ordinary housing for as long as they wish, instead of moving to assisted living before they need it. If we can fulfil the elder?s needs with home care instead, society can save a lot of money.In this report, three different forms of housing has undergone accessibility increases and been inventoried and analysed.

Alltid till hands - en studie kring konsumenters vilja att handla via mobiltelefonen

Den elektroniska handeln har varit på framfart i många år, den erbjuder stora potentiella affärsmöjligheter för företag. Med hjälp av internet kan företag idag erbjuda produkter och tjänster till kunder över hela världen. Elektronisk handel kan också erbjudas via mobiltelefoner, även kallat mobilhandel. Den handeln har i Sverige haft en trög tillväxt jämfört med den elektroniska, en förklaring till detta kan vara säkerhetsaspekten. Flera forskare uttrycker att det råder en osäkert hos konsumenten i transaktionsutförandet.

Amerikansk metodistmission i Sverige : Den svenska Metodistkyrkans etablering åren 1865?1876

This is a study of American Methodist Mission in Sweden and how this mission eventually formed the Methodist Church in Sweden 1876. The mission began as a consequence of returning Swedish emigrants and sailors who had encountered Methodism in America, mainly through the works of Swedish-American missionary Olof Gustaf Hedström on the Bethel ship in New York. During the 1850?s Methodist missionaries were sent to Scandinavia by the American Missions Society. The first to come to Sweden was Johan Peter Larsson, who spent two years in Sweden in 1854 before he was transferred to Norway.

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