Our purpose with the study was to investigate how the image of a mother?s role is created by the magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother.

 InledningDagens affärsvärld genomgår en stor omvandling, där fysiska produkter och resurser spelar enmindre viktig roll. Företag idag karaktäriseras istället av intellektuellt kapital och erbjuder istörre utsträckning tjänster än fysiska produkter, vilket leder till att personalen och desskompetens har blivit viktigare för företagen, särskilt i kunskapsföretag. Utifrån det här anservi att det är intressant att diskutera ämnet intellektuellt kapital.ProblemformuleringVad innebär begreppet intellektuellt kapital?SyfteVi vill i vår uppsats skapa mer förståelse kring begreppet intellektuellt kapital. Syftet är attgöra en teoretiskt orienterad uppsats där vi har ambitionen att genomföra enbegreppsutredning av intellektuellt kapital och klargöra kunskapsläget.MetodI vår uppsats har vi utgått från den kvalitativa undersökningsmetoden, då vi vill få en djupareförståelse kring det intellektuella kapitalet.

In this essay I have studied how the kid?s school start are described in picture books. The studied questions are: How the school is described in these selected picture books; what feeling does the main character have into the school start; how the teachers are described in this selected picture books and how are the power relationship described in these selected picture books?The method I have chosen for this essay is a discourse analysis of seven selected picture books with the meaning of starting school. All books studied are written during the 1990 and forward.

Environmental issues and ecology is something that is discussed by the Climate board of the UN and by our Swedish politicians. The first part of the thesis deals with the effects of emissions of greenhouse gases in our atmosphere. There is a discussion about what counts as greenhouse gas. Interviews have been made with two growers of annual plants and one interview with a person who has worked hard to increase the use of perennials in his work place, Mjösund?s cemetery.

This report is a description of a developed educational simulator over rail vehicles and its components. The simulator is a hardware-based prototype over a door system on rail vehi- cles. System specialists and technicians will use the prototype. The Simulator should give the user a technical demonstration on how components work in a door system. The proto- type consists of motor, switch, relay and sensor.

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.

Syftet med denna uppsats är att skänka en grundläggande illustration av hur relationen bildinom bild och skräck kan se ut. Studien koncentrerar sig på estetiken och reflexiviteten hosbilderna inom bilden hos de japanska skräckfilmerna The Ring, Pulse och Dark Water. Dessabilder består av ett videoband i The Ring, webbkamerabilder i Pulse och övervakningsbilder iDark Water.Användningen av rörliga bilder inom rörliga bilder är reflexivt i den meningen att vimedvetandegörs om filmmediet självt som en konstruktion av bilder. Detta fenomenuppmärksammar oss också på akten att se. Syftet i skräckfilm är att skapa känslor av olust ochskräck hos oss och detta åstadkoms, bland annat, genom hur bilderna ser ut och är upplagda.Ett återkommande element hos bilderna inom bilden hos våra filmer är otydligheten hosflera av dem och detta att vi inte kan se bilden tydligt kan ge upphov till olustkänslor.

Uppsatsen undersöker hur informationsanvändningen och informationsbehoven ser ut i designstudenters arbete med olika projekt, i syfte att ta fram kvalitetskriterier för informationssystem och informationsresurser. Underlaget för uppsatsen bygger på utforskande ostrukturerade djupintervjuer med 5 master-studenter i industriell design vid Umeå Designhögskola. Informanterna fick i detalj beskriva arbetsprocessen i minst ett projekt de deltagit i och frågor ställdes sedan kring vilken information som användes i denna process, och vad denna information bidrog med. Analysen av detta material gav 6 stycken kategorier av information. Dessa kopplades samman med olika användningsområden:Informationen inom kategorin textuell information (artiklar, böcker, projektbeskrivningar, etc.) kan delas in i två huvudsakliga användningsområden: A) den används för att få specifika faktauppgifter om ett område; och/eller B) den används för att mer allmänt göra sig en bild av hur relationerna i projektets kontext ser ut.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi studerar också deras upplevda skillnad mellan hållbart och vanligt mode. Slutligen undersöks på vilket sätt de mjuka värdena påverkas av den hållbara egenskapen. Vi har använt oss av semistrukturerade intervjuer med sex kvinnliga respondenter i åldern 29-35 år. Resultaten har analyserats med hjälp av Maslow´s behovspyramid, ABC-modellen, konsumtentbeteende enligt Kotler et al.

This bachelor thesis consists of an analysis of museum environment. In the research, case studies have been done at the, Stockholm based museums, Swedish museum of Natural history?s exhibition Natur i Sverige (Nature in Sweden) and the Nordiska museet?s (Nordic history) exhibition Modemakt (Power of fashion) and learning environment Lekstugan (playhouse). The purpose of the research was to study how cultural heritage is used and developed within the museum pedagogy aimed at children. The research is based on a multimodal approach with focus on learning resources.The research examines the museums focus on children and youngsters, what the goals for this focus looks like on respective museum and how the focus is visible in the actual museums.

This thesis aims at examining factors that influence women?s choice of clothing. Focus lies on what women want to communicate with their clothes, how consumption is used as a means of expression, women?s attitude towards the clothing and the body image that media has created. Is there an underlying idea in a women?s choice of clothing and is she trying to express something specific? Why do women buy the clothes they do? The aim with this thesis is to identify if there is a difference between people from an urban area and those from a small town, as well what role the geographic difference plays in how fashion conscious you are or how you choose your clothes.

Abstract Title: Enabling Smart Research and Development through Knowledge Conversation Seminar date: 2005-06-08 Course: Master thesis in business administration, 10 Swedish credits (15 ECTS) Authors: Andreas Johnsson, Johan Rosendahl Advisors: Lars Bengtsson Key words: Knowledge management, Knowledge conversation, Research and development, Ba, Trelleborg Purpose: The purpose of the thesis is to create a model that shows how knowledge management aimed at research and development processes can be used and how the theoretical fields can be connected. Methodology: The thesis is based on abductive perspective where empirical and theoretical material has been mixed to create a foundation for the analysis. Theoretical perspectives: Theories concerning knowledge management and research and development have primarily been used. These have been complemented with material about team structures and incentive systems. Empirical foundation: The empirical material is based on semi structured, mostly qualitative interviews and strictly quantitative inquiries performed at Industrial Hose within the Trelleborg group.

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.