With the globalization, companies in the West chose to shift production to developing countries to cut down costs. This had a major impact when child labor and very poor working conditions in these factories were discovered and led many companies to take responsibility for their suppliers and the employees by adopting voluntary so-called Codes of Conduct.There is a subtle balance to enforce improvement of working conditions for employees at suppliers´ factories and to keep costs down. On the one hand, companies would like to conduct extensive audits at their suppliers to ensure code of conduct compliance and thus protect their legitimacy. On the other hand, audits are expensive so companies would like to minimize audits to keep costs down. Companies thus have to strike a delicate balance in relation to how many and what suppliers they choose to audit.

This essay examines how three big Swedish newspapers depicts e-sports and computer gaming and how the depiction change during 2000-2013. The study will also examine whether e-sports is being portrayed as competitive sport. The purpose is to investigate which attitudes that can be identified towards computer gaming and its culture in major newspapers such as Aftonbladet, Dagens Nyheter and Svenska Dagbladet and how these attitudes eventually changed over time. The sources that will be used in both the quantitative and qualitative analysis are based on web articles, mainly because the paper editions does not provide much, if any, information about computer gaming and e-sports and also because of the convenience of being able to quickly find articles to study. Results indicate that computer gaming is being depicted in a clear negative fashion during 2000-2006, and that the depiction of e-sports is somewhat positive but not as glorifying as for the years 2007-2013. During this period, there is a apparent tendency of e-sports being introduced to readers who are unfamiliar with the gaming culture. As for the attitudes towards computer gaming, the depiction is still somewhat negative, mainly because the debate about computer games and violence was revived because of several acts of violence in shape of school massacres and mass murder.

The first of May 2005 changes were made in the Annual Accounts Act. The 2006 Annual Report of companies with more than ten employees or assets over 24 million SEK must include environmental information in the directors' report if it affects the company's development, result or position. A survey made by KPMG 2007 investigating the environmental information of companies listed on Large Cap Segment of the OMX Stockholm exchange showed that only a third of the companies, included in the survey, complied with the new law requirements. I have examined how the environmental information in the directors' report is formulated and why the information is formulated in that fashion. I have examined seven companies listed on the Large Cap Segment of the OMX Stockholm exchange. Four companies from the materials sector and three banks from the financials sector were included in the survey.

Forskningsfråga: Vad finns det för skillnader respektive likheter i beteende mellan män och kvinnor när de shoppar kläder och skor?Syfte: Syftet med uppsatsen är att genom observationer, intervjuer och fokusgrupper undersöka samt skapa förståelse för vilka skillnader och likheter i shoppingbeteende det finns mellan män och kvinnor.Metod: En deduktiv ansats har använts där vi tagit fram hypoteser. Vi har observerat män och kvinnor när de shoppar och sedan, med tester i SPSS, bevisat hur verkligheten ser ut samt accepterat eller förkastat hypoteserna. Testerna har genomförts i statistikprogrammet SPSS. En kvantitativ metod har använt då vi observerat och en kvalitativ metod har använts då vi även genomfört fokusgrupper samt en intervju.Referensram: Uppsatsens fokus ligger i könsskillnader i shopping då vi framförallt utgått från Paco Underhills teorier och observationer.

I samband med att konkurrensen på marknaden har ökat, så har det blivit allt viktigare för butiker att segmentera sig och därmed rikta sitt erbjudande till en speciell målgrupp. Det är även viktigt att butikernas exteriöra, interiöra och psykosociala säljmiljöer stämmer överens med varandra och med målgruppen. Vi har därför valt att undersöka hur huruvida tre privatägda butiker i en småstad matchar sina säljmiljöer med den tänkta målgruppen. De butiker vi valde att undersöka är Bohmans Skor, Sveders Herrekipering och M&B Fashion. För att ta reda på detta så valde vi att genomföra den kvalitativa undersökningsmetodens samtliga tre delar, som består av öppna individuella intervjuer, öppna gruppintervjuer samt observationer.

Each time you pass a stand full of magazines it?s hard not to absorb the many exhortations that are being thrown at you. The range of different lifestyle magazines have more or less exploded during the last years. All magazines, each one trying to outmatch the other, want to help you improve to be the best you can.People get affected by their surroundings including what they see and what they read. Therefore we chose to do this study, as an opportunity to get a closer look on what the Swedish lifestyle magazines Cosmopolitan and Café tell us about women and men.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

This paper examines how the Swedish nationalistic political party Sverigedemokraterna communicates regarding the crisis they experienced when the Swedish newspaper Expressen published a few video clips of three, in that time, highly important party members that got in an argument after a late night of drinking. Two of the party members were at the time of the publication the members of the Swedish parliament and all of them had important senior positions in the party. In the argument one of the party members used abusive, offensive, sexist and racist language while all acted threatening and even armed themselves with iron bars from a nearby construction site.The aim of this paper is to examine how the party Sverigedemokraterna conducts their crisis communication, if they apologies and the fashion of the apology. A press conference with the party leader and the most active user of abusive language and also an interview with the second member of parliament who is involved in the argument are studied. The rhetorical arena is used to describe and pinpoint the most important stakeholders in the crisis.

This study focuses on costume as a source of information. By making a case study of an 1880's dress itaims to explore the conservators potential as an investigator and conveyor of the information containedin a costume. Further explanation of this role is made by reference to several statements made by wellknown textile conservators. The paper also explores the different words used to make a new version ofa preserved or inexistant garment, gives an extensive presentation of taking patterns and an insight tothe other methods used for analysing costumes. The case study consists of an investigation of the dressconstruction, during which a pattern is taken, and a literature study of the contemporary fashion, theowner of the dress and the maker of the dress.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

Soldater och officerare blir i sin dagliga tjänsteutövning utsatt för press både psykiskt och fysiskt. Det finns en hel rad av faktorer som påverkar besluts- och grupprocesser och för att kunna förstå och identifiera risker i dessa processer måste det finnas en kunskap kring dessa. En företeelse vilken påverkar grupper och individer är konformiteten. En faktor som skiljer soldater och officerare från många andra yrkesgrupper är den uniforma klädseln vilken många anser hör ihop med yrket. Studien avser därför att undersöka hur den likformiga klädseln påverkar individens förmåga att tänka själv och dessutom handla utifrån den tanken. Utifrån detta syfte har en kärnfråga och tre delfrågor utkristalliserats. Delfrågornas syfte är att svara på kärnfrågan.

A boom in horticulture characterized the 18th century in Sweden and Skåne. Parks and gardens were gradually built out to become, at the end of the 18th century, large and comfortable facilities which responded to European parks. During the late 1700s the new fashion came to Sweden. In Sweden it was named ?the English style? which directly refers to the English expression ?Romantic style?.

Syfte: Syftet med uppsatsen är att undersöka hur en entreprenör/ kreatör produktplacerar i bästa mån för att överleva i modebranschen. Metod: Kvalitativ med intervjuer som bas för empirin. Slutsats: Med hjälp av en positioneringsmodell kan entreprenören/kreatören ta ställning till sina konkurrenter och placera sin produkt till den tänkta målgruppen. Teorin hjälper företagare att strukturera upp en annars komplex hantering som i nystartade företag ?bara sker?.

The aim has been to see if physical education (PE) is more an arena for bullying than swedish language education, in a swedish urban school. Furthermore to get an insight in the students sense of exposure to bullying in the locker room and during PE class. In the purpose is also included to analyse the answers in a gender perspective.Questions are: Is PE to wider extent an arena for bullying compared to swedish language education? Is the students? opinion that they feel worried about being and changing clothes in the locker room due to other students bad intentions? Do the students think that boys and girls bully in different ways?The method used is a questionnaire answered by 69 students in seventh and eighth grade in Åsö compulsory school. Furthermore, interviews has been made with a boy, a girl at the school and a teacher in PE to get a deeper insight above the questionnaire.Results of the study showed that the students to a wide extent, 100 % of the girls (g) and 89 % of the boys (b) thought that bullying can look different between PE and swedish language class.