Problem: Idag har de flesta detaljhandelsföretag någon form av kundklubb för att stärka banden mellan sig och sina kunder. Men skapar kundklubbar lojala kunder per automatik, eller krävs det mer än vad de flesta företag erbjuder idag? IKEA Family är en av de kundklubbar som funnits längst och på varuhuset i Älmhult upplever man inte att potentialen med kundklubben utnyttjas fullt ut då relationerna med medlemmarna inte utvecklas i önskvärd utsträckning. I detta arbete undersöks huruvida detta beror på konceptuella brister, val av strategi eller implementeringen av konceptet på varuhusnivå eller om det finns andra förklaringar. Syfte: Syftet med uppsatsen är att utifrån vår fallstudie på IKEA-varuhuset i Älmhult, samt med hjälp av utvalda teorier kring lojalitet, relationsmarknadsföring och strategi, skapa förståelse för hur en kundklubbsstrategi bör utformas och förverkligas samt visa på vilka problem som kan uppstå.

The purpose of this comparative study is to investigate how certified family therapeuts, with base professions psychologist and social counsellor respectively, construct boundaries through language. The study aims to demonstrate and analyse how the two professions present each other, through similarities and differences. For the purpose of definition and elucidation, the study comprises five main themes (see Appendix). The first theme is concerned with motives for choosing a professional career in family therapy. The second theme investigates conceptions of the professional role, while the third theme looks at professional practise and the implications of family therapy work.

Background: When a child is diagnosed with food allergy with risk of anaphylaxis, it affects the whole family. The child must learn to live with a chronicle disease and learn the importance of avoiding the specific allergens that may cause a life-threatening condition. The parents must adapt to a way of life with limitations in the everyday life as well as a constant concern for the child. They must learn to handle an auto-injector and to recognize symptoms of a coming anaphylaxis. Aim: The aim of this study was to describe parent?s experiences of living with children who has foodallergy with special focus on anaphylaxis.

Background: Every year, patients die while waiting for an organ due to the shortage of donors. When a patient is declared brain dead, the question of possible organ donation arises. In some cases, the patient is registered in the donor registry, but sometimes their stance on donation is unknown. The next of kin then become involved in the decision and are asked both what the patient would have wanted and how they themselves feel about donating their deceased family member?s organs. Aim: The aim of this literature review was to describe relatives' experiences of the decision-making process regarding organ donation after death.

Syftet med denna studie är att undersöka hur familjebehandlare upplever det att arbeta med FFT-metoden samt de faktorerna som gör den funktionell. Eftersom FFT är anpassad till den amerikanska kulturen som skiljer sig ganska mycket från den svenska, båda i kultur och socialsystem är det viktigt att inte bara utvärdera utifrån modellen men också hur implementering och anpassning av modellen har gått. För att kunna besvara syftet och frågeställningar har fem kvalitativa intervjuer genomförts av semistrukturerad karaktär. Urvalet av respondenter gjordes utifrån snöbollsmetoden där de intervjuade arbetar inom socialtjänstens öppenvård. Resultaten visade att det finns många saker som ska tas hänsyn till vid anpassning till andra kulturer, bland annat utbildningar, målgrupper och ekonomi. FFT är en behandlingsmetod och en påbyggnadsutbildning där gränsen mellan det som är klientens behandling och det som är FFT-terapeuternas utbildning är diffus.

The purpose of this report is to map the situation for girls residing in women?s refuges because of honour violence. The questions posed are: What forms of abuse have been described to staff working with females in refuges for victims of honour violence? What are the deciding factors that lead to a girl leaving her family and being placed in a refuge? What are the help needs of girls residing in women?s refuges because of honour violence? Five qualitative semi-structured interviews were conducted amongst staff from five different women?s refuges specialising in honour violence. The results were analysed using Foucault?s theories on power, victim vs actor, victim processes along with a victimisation perspective.

During the end of the nineteenth century and the beginning of the twentieth century Sweden experienced social changes. The proceeding industrialization led to a process of urbanization where people were forced, more or less, in to the cities to find work. The traditional agricultural self-sufficiency society was successively replaced by salaried employment. This meant that family and home was no longer the major centre of production, nurturance and care. In order to support themselves and their families, even women applied for industrial work.

Malnutrition is a common problem for patients with cancer that leads to anxiety and frustration for the whole family. Patients with palliative cancer disease treated at home are entitled to an adequate nutrition treatment suited to individual needs. Aim: The aim of the literature review was to describe how cancer patients experience their nutriment situation before and after the introduction of parental nutrition and the experience of getting home parental nutrition. Methods: A literature study was carried out where qualitative and quantitative articles were examined. Findings: Five qualitative and five quantitative articles were examined.

Lately an increasing portion of the public debate in Sweden has been devoted to how societies may facilitate entrepreneurship, yet a negligible portion of this debate has discussed the impact of the community spirit on entrepreneurial activity. Further, this connection is a relatively uncharted field in terms of research as well. The aim of this study is accordingly to advance the study surrounding the impact of community spirit on the propensity for entrepreneurial activity and add new empirical data and insights to the existing body of theory. A four-month ethnographic study of the Provo-Orem region in Utah, USA, comprising of in-depth interviews and participant observations, was therefore undertaken with the aim of understanding the community spirit in the studied region and its influence on entrepreneurship. The thesis finds that numerous values such as self-reliance, family focus and security together with a strong religious culture make up the essence of the community spirit in Provo-Orem.

Studies of modern communication media such as Cell Phones and so called Instant Messengers are popular today. This study focused on these modern techniques, focused on parents as a target group and on what is important for them in everyday communication.By exploratory using three focus groups it became clear that the children, and the link to them was the absolute most important thing for the parents. It became clear that this link to a great extent today exists through the mobile phone.In a following study a Mobile Instant Messenger called My Friends was introduced. It was used by two families during two weeks to see how it would change the communication within the family. The focus was to see how problems with availability were handled, it turned out that:My friends had a more obvious way of indicating availability than the Cell Phone had.

Deliberate self-harm are a growing problem among young people in Sweden. It's not only the child that suffers from the behaviour, even the whole family. Parent´s need the right support from the healthcare staff for their own wellbeing, but also to be able to give good support for their child. Par-ent´s experiences are of importance for the nurse in the healthcare of the child and their families. The aim of this study was to describe parent´s experiences of living with a child with a deliberate self-harm behavior.

 I vårt samhälle eftersträvas motivation och kreativt lärande och därför är det av betydelse att undersöka ett mer kreativt arbetssätt utifrån elevernas aktivitet och tankar för att kunna se för- och nackdelar med ett alternativt arbetssätt i matematikundervisningen. Det är intressant att undersöka detta eftersom att undervisningen inom matematik ofta är läromedelstyrd enligt forskning. Syftet med arbetet har varit att beskriva fördelar respektive nackdelar med utomhusmatematik utifrån elevers aktivitet och inställning. Undersökningen gjordes på en skola med urvalsgrupp från år 6. En kvalitativ undersökning gjordes i form av observation från en filminspelning från en utomhusmatematiklektion. Sammanlagt har 22 elever ingått i observationen.

The aim of this study is to examine the factors that motivate people to seek employment at a start-up company. We have conducted a qualitative study by interviewing ten people at six different start-up companies in Stockholm. Empirical findings show that the interviewed are mainly motivated by the possibility to work with challenging work tasks and the possibility to influence and acquire responsibility. Furthermore, status and other self-fulfilment factors such as building something from scratch that can create value and the possibility for a potential ownership is also contributing to the interviewed motivation to seek employment at a start-up. Factors such as an attractive labour market and a possibility to take a temporary break from the university, have contributed to the overall low risk perception of working at a start-up company.

BackgroundMigraine is a comprehensive endemic disease who is affecting both women and men, but with higher prevalence among women because of hormonal factors. Risk factors for the disease are female gender, hereditariness, depression and socio-economic factors. Migraine can be triggered by factors like stress, menstruation, irregular routines for sleep and unbalanced meals and diet. Migraine is a condition that causes a big suffering for the affected individuals.AimThe aim of this study was to describe individuals' experiences of how migraine is affecting the daily life, out of the aspects like working life, family life and social life.MethodA literature overview was maintained, and eight qualitative studies and two quantitative studies between the years 2003- 2014 were analyzed.ResultsThe analysis of the articles lead to one main theme; "Guilt, compensating and restrictions" and seven subthemes "Not being able to perform their best", "Met with incomprehension", "Not being able to take care of home and children", "Not enough", "Avoiding activities", "Always be prepared" and "Living with restrictions".ConclusionMigraine is affecting the daily life among these individuals in a great extent. The disease makes it hard to perform well at work.

In the beginning of the nineties there was a change in how the voluntary sector was perceived, and the significance of their work became reevaluated and more acknowledged. As a result, this sector gained a new and higher interest. The changes and downsizing in the welfare state with economic crises, due to political cutback, made the politicians look fore new solutions. One solution is to encourage cooperation between the public sector and the voluntary sector in order to handle the different needs of individuals.Uppsala community and the voluntary sector are working closely together within a project called ?God Livsmiljö?.