When working with market communications it is important that ones brand is noticed and remembered, for which the marketer has many tools at hand. This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads to be a tool to achieve wider brand knowledge, whilst PR is rewarded more extensive elaboration once noticed. The study also affirms the causal link between communication credibility, attitude toward the communication and brand attitude.

The county council of Värmland is taking part in a larger project which in general consists of surveying malign melanoma within different families. Counties in Sweden are following-up on patients suffering from malign melanoma, which is likely to have inheritable causes. When a suspected heritable malign melanoma is found an investigation is started. A pedigree is drawn, describing the propositus? family.Every individual in the pedigree is represented by a symbol.

          Bakgrund:Minnen från intensivvård är ett ämne som är väl undersökt. Det är sedantidigarekänt attde minnen och upplevelser patienten har från intensiwårdstiden kan ledatillppykologiskaproblem som påverkar patienten en lång tid efter utskrivning. I flera studieriämnethar neurokirurgiska patienter exkluderats. Syfte: Syftet med denna studie varattbeskrivaneurokirurgiska patienters minnen och upplevelser av intensiwårdstiden.Metod:Datainsamlingenskedde genom semistrukturerade intervjuer utifrån ICUMemory Tool.Totaltintervjuades fyra patienter. Materialet har dels sammanställts kvantitativtdelsanalyseratsutifrån kvalitativ innehållsanalys.

Problem: Den ekonomiska kris som präglat världsmarknaden under 2007 till 2010 har drabbat börser världen över till olika grad. Denna uppsats studerar hur krisen drabbat den svenska fondmarknaden och tillväxtmarknadsfonder ur perspektivet risk och avkastning. Detta är i denna studie belyst utifrån en svensk småsparares perspektiv.Problemlösning: Utifrån portföljteorin i form av Sharpekvoten och Modigliani-Modiglianis modell för riskjusterad avkastning har avkastning, till för de båda kategorierna gemensam risknivå, fastställts. Den placering med högst avkastning till likställd risk används som en indikator för val av placering.Slutsats: Skillnaden i avkastning givet gemensam risk är marginell under perioden och anses inte vara tillräckligt hög för att användas som indikator, gällande placeringsalternativen emellan, för en svensk småsparare..

The gaming market has become the fastest growing market for leisure and is one of the most popular forms of homeentertainment. This has generated a media debate about how people are affected by gaming and concernes how we are affected by the violence that may occur in games. Games proponents argues that gaming is the future of teaching and computer games are becoming a sustainable and popular instruction strategy. Some studies have long used computer games for educational purposes. By interviewing high school students in focus groups as qualitative research, I studied their attitudes towards computer games as a learning tool.

In Sweden today many municipalities and sport clubs chooses to build artificial turfs becauseof the increased period of using the turfs during the year and less maintenance requirementsthan for natural grass fields. What could be problematic with artificial turfs is the rubbergranules used as infill material in the turf matt. The rubber granules are often made fromrecycled tires, which may contain for the human health and the environment, harmful substances.This was the reason why the Swedish Chemicals Agency commissioned a statusreport in 2006 which, among other things, concluded that the environmental and health risksassociated with granules made from recycled tiers in artificial turf fields were small, but thatthere could be a local environmental hazard. The purpose and objective of the risk assessmentwas to identify how artificial turf plans granules can affect recipients in the area closeto the pitches and provide input to reduce the spread of metals and substances harmful forboth human health and the surrounding environment. The work was divided into three parts:(1) the construction of artificial turf pitches and their material content, the spread of granulatesoutside the fields and disposal of artificial turf pitches.

This study explores whether environmental, social and governance (ESG) issues affect the monetary value of a company.The samples used in this study have been taken from the Johannesburg Stock Exchange (JSE) in South Africa. Since 2010, JSE have been categorizing companies using the King Code III criteria to establish a Socially Responsible Investment index (SRI index). Companies that fulfill the required number of criteria are classified as 'best performers' using the SRI index.  In this study the monetary value of a random sample of 'best performers' has been compared to the monetary value of a random sample of companies without an SRI index evaluation.This study found that companies without a SRI index have a higher unique risk, which means a lower stock price with a higher dividend yield. Companies with an SRI index evaluation have a lower unique risk, which means a higher stock price and lower dividend yield. In conclusion, this study shows that SRI adjusted companies have an enhanced monetary value in comparison to non- SRI adjusted companies..

Fondsparandet har länge varit den dominerande sparformen i Sverige. Totalt ägnar sig hela 74 procent av Sveriges befolkning åt aktivt fondsparande, och andelen blir högre vid pensionssparande. Tendensen är tydlig, svenskar ägnar sig allt mindre åt att själva äga aktier och har i stället överlåtit sparandet till banker och fondförvaltare. Storleken på en aktiefond har stor betydelse för vilken strategi en förvaltare väljer. Tidigare studier har funnit att det finns skillnader mellan förvaltad fondförmögenhet, avkastning och risktagande.

Fall accidents are a big problem in the construction industry today and stand forapproximately 23% of all accidents. Skanska is a construction company that has avision toachieve zero accidents. Eliminating fall accidents is one step on the way towards theirvision. The state of Skanskas fall safety has been analyzed in this thesis to show whichimprovements are possible in fall safety.A literature study has been performed in which Arbetsmiljöverkets (The Swedishwork environment authority?s) laws and rules, together with Skanskas own rules havebeen studied.

Syfte: Syftet med denna systematiska ?versikt ?r att unders?ka om intag av kokosfett, i j?mf?relse med annan k?lla rik p? m?ttat fett, har en annorlunda p?verkan p? postprandiella triglycerider i blod. Metod: Litteraturs?kningen genomf?rdes i databaserna PubMed och Scopus och baserades p? tre s?kblock utformade efter MeSH-termer och dess synonymer. De inkluderade studierna skulle vara RCT studier som unders?kte postprandiella triglycerider i blodet m?tt som AUC och maxv?rde. Interventions- och kontrollgruppen skulle vara kokosfett respektive annan k?lla till m?ttat fett.

Syftet med studien är att undersöka lantbrukarnas beslutfattande i relation till risk. Mer specifikt undersöks och identifierar studien vad som är grundkällorna/domänerna till risken. Inom varje källa/domän identifieras lantbrukarnas attityd och hantering av risk utifrån lantbrukarnas perspektiv. Studien baseras på kvalitativa intervjuer med sex lantbrukare i Hallands län, där lantbrukarna själva får berätta utifrån sina egna perspektiv var de upplever att risken finns på gården och hur de hanterar risken. Även sex påståenden ställs i ett format som kallas ?Likert statement scale? under intervjun beträffande lantbrukarnas risktagande för att fånga upp en generell riskattityd bild. Lantbrukarna upplever risk inom ett flertal domäner som i produktion, pris/marknad, finansiell, person och humankopplad och institutionella områden.

?Capital Asset Pricing Model? (CAPM) beaktar den centrala marknadsrisken för att förklarasambandet mellan risk och avkastning hos tillgångar. Avkastningskravet betingas enligtmodellen en marknadsriskpremie vid investering i aktier eller andra tillgångar som erhåller risk. Senare studier (Banz 1981, Davis, Fama & French 2000) visar å andra sidan att aktiertill hörandes företag av olika storlek och värde utsätts för en annan typ av risk. Dessa forskare föreslår således att en värde- och storlekspremie bör inkluderas i en ny modell.

The waveform of a radar signal affects the resolution in velocity and distance. The ambiguity function is used as an aid for analysing narrow band radar signals simultaneously in time and frequency. An analysing tool for wide band radar signals is missing.This thesis describes a generalised ambiguity function to be utilised for study of wide band signals. Waveforms are further synthesised with help of the developed analysing tool. The aim is to start with a certain ambiguity function and find a waveform that reproduces the same ambiguity function.Mathematical formulas are presented and implemented in Matlab to produce the wide band ambiguity function.

Sahlgrenska Academy at University of GothenburgDepartment of Department of Internal Medicine and Clinical NutritionAbstractTitle: Does coffee consumption affect the risk of stroke?Author: Jenny KällSupervisor: Heléne Bertéus ForslundExaminer: Anna WinkvistProgramme: Dietician study programme, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 22, 2012___________________________________________________________________________Background: The widespread consumption of coffee worldwide makes this drink interesting to study from a public health perspective. Even minor health effects may be important for the whole population. Stroke patients require the largest number of days spent in hospitals and nursing homes than any other medical condition group. Risk factors for stroke include smoking, high alcohol intake, physical inactivity, hypertension, hypercholesterolemia, high waist-hip ratio and diabetes.

This study is based on the notion that the most widely cited and used instrument for assessing volunteer motivations, the Volunteer Function Inventory (VFI), might not be sufficient in its aspiration to aid, streamline and benefit the recruitment and retention process within volunteer organizations. Understanding volunteers? motivation is a crucial component in the process of securing future volunteer engagement in a world where their efforts are desperately needed.This study aims to explain motives and motivation behind volunteer efforts in extreme situations as well as to examine the dependability of the theoretical framework in relation to the forthcoming result, based on the following research questions:What motivated Swedish medical personnel to volunteer during the 2014 Ebola outbreak in West Africa?How could the motives and motivation of Swedish medical personnel be categorized in accordance with the Volunteer Function Inventory (VFI)?Is the Volunteer Function Inventory (VFI) a sufficient tool for analyzing the motives and motivation of Swedish medical personnel in the given case?The presented research questions will be answer through a qualitative theory-consuming study, based mainly on interviews. The interviews are, however, complimented by various written sources in the field of research.The result and subsequent analysis confirms the authors? notion on the VFI and highlights certain deficits in the tool?s execution and its succeeding result.