Background: The trademark is something that surrounds us almost all the time wherever we are. Studies show that brands are becoming increasingly more and more important and that it is important to have a strong trademark. This may be a reason for acquisitions. A business is carried out for various reasons, but usually it is to gain market shares or to get advantages in the market, such as a trademark can help with. A contributory effect on the market can be customer loyalty to the trademark.

Domestic violence against women is a widespread problem around the world, this study aims to investigate Swedish men?s attitudes towards this problem. To investigate this I have done a historic overview of the political attitude change and I interviewed two ethnic Swedish men and two men with a foreign background, this because to get a fair representation of our multicultural society. The results and conclusions is that the attitude haven?t changed that much over the years, it is mostly the latest decades that politicians and the medial debate have acknowledge the imbalance of power between the genders and that the patriarchy is a major factor towards this attitude.The interviewed showed that the men with foreign background had a tendency to have more traditionally attitude towards women then the Swedish men..

Since 2007 the American sitcom the Big Bang Theory has spread throughout the world. With its twenty million watchers it is one of the most popular sitcoms of our time. The starting point for this essay is that the humourus series with the more or less geeky main characters is more than just entertainment - it is a part of the mediatization of religion. This means that media is affecting the recipients? view on religion in general and the personal religion.

Listed corporations achieve effectiveness through segmentation of investors. Categorization of like- minded investors diminishes goal incongruence. This thesis aim to examine an Investor models accuracy, provided by a Professor Emeritus in Economic Psychology in 2001. This model segments investors as active, passive, speculative and naive investors. This thesis has a demarcation to private investors on the Swedish stock market. It has a deductive and qualitative approach as the purpose is to study the Investor model.

Denna rapport är resultatet av ett examensarbete som har utförts åt Polardörren AB i Öjebyn. Polardörren tillverkar ytterdörrar med visionen att bli marknadens mest flexibla och kreativa dörrtillverkare med tanke på kundanpassad design och intelligens i dörren. Uppgiften har varit att utveckla en ny kollektion ytterdörrar med avseende på kreativ design, nya funktioner, ny teknik och möjlig tillverkning i befintlig produktion. I uppgiften har det även ingått en materialundersökning. Nyhetsvärde, kreativitet och miljötänkande har varit ledord under arbetets gång.

The aim of this Master thesis is to make a survey of the public library staff-relations at work and discuss relationship marketing as it applies to public libraries. Relationship marketing involves the establishment, maintenance and development of users and other library-related relationships, including the relations among the library staff itself. Good relations among the library staff is a necessary condition for good relations with others. The focus of relationship marketing is at the user?s needs, wants and demands instead of the library collections and services.

The purpose of this Master?s thesis is to investigate how public library users consider the knowledge of the librarians and to examine what the users expect from the librarians. To begin with, we contemplate our own view of the librarians, their knowledge and what help we expect at the library. Realising that we do not expect particularly much from librarians, although we have studied to become librarians for two years, we assume that the regular library user does not expect much either. This assumption resulted in our decision to investigate this particular question.

Bakgrund och problemformulering: Begreppet rättvisande bild har sedan införande i svensk lagstiftning varit svårt att definiera. En anledning till detta är att Sverige tillhör den kontinentala redovisningstraditionen medans begreppets hemland, Storbritannien, tillhör den anglosaxiska redovisningstraditionen. USA använder sig av samma redovisningstradition som Storbritannien och har en liten annorlunda definition av begreppet än vad vi har i Sverige. Här i Sverige krockar även begreppet rättvisande bild med det gamla begreppet god redovisningssed. Detta har lett till funderingar och följande forskningsfrågor: ? Hur kan begreppet rättvisande bild definieras enligt enhetsteorin respektive ägarteorin? Syftet med denna fråga är att få en förståelse för varför det är svårt att definiera begreppet.

This report is focusing upon relining from a client?s point of view. Potential buyers are given a presentation of the different methods available today together with a general briefing describing the process. An important part of this report are the interviews that took place with already established customers. Property owners, managers, pipe cleaners, and project managers whom all been in contact with relining have answered the questions given along with their own thoughts and have also given recommendations of other persons to talk to.

The purpose of this Master Thesis was to study the reader in the informal reading group. To fulfil our purpose we have used the following questions: how did the reader become a reader and what does her reading look like, why do people choose to participate in a reading group, how may the group influence the individual member in her reading and interpretation of a book, does the reading group have a therapeutic function, how does the informant find the group dynamics and different roles in the reading group, and finally how does the informant experience the discussion in the reading group. We have used two studies about reading groups, one by Elizabeth Long and one by Jenny Hartley. Our theory is divided into reading and group psychology. We have interviewed seven women belonging to different reading groups.

Syfte: Syftet är att analysera hur redovisning till verkligt värde av förvaltningsfastigheter påverkar den rättvisande bilden av ett företag.Bakgrund:                        Värdering av anläggningstillgångar till anskaffningsvärde har länge varit vägledande i Europa. Trots att denna metod är tillförlitlig anses den inte ge en rättvisande bild av företaget. Detta kan istället värdering till verkligt värde anses göra då detta sätt att redovisa skapar relevans i redovisningen. Denna redovisningsmetod är dock förknippad med minskad tillförlitlighet, stora svängningar i resultat och för sin konjunkturförstärkande effekt. Redovisning till verkligt värde har fastighetsbranschen använt sig av sedan införandet av IAS/IFRS 2005.

With examples from a single classroom situation, several educational moments show what goes on between the teacher and the student. The teacher?s responsibility in the learning process is, with a gesture frozen in the air of the moment, to lead and follow the student in her tentative efforts at seeking knowledge. Initially, it is an attempt to shed light upon the "not yet seen" with a certainty that the student herself possesses the capacity and the aptitude to reach greater insight and clarity in her understanding. The Validation/Feil Method presented in this instructional situation illustrates how best to communicate with elderly people suffering from Alzheimer?s dementia.

The purpose of this thesis is to examine the identity, competences and professional development of corporate librarians. I have done an empirical study based on semi structured interviews with 11 information professionals who were working at Astra Zeneca at the time of the re-organizations of the company in 2009 which ultimately led to the closing of the libraries. I have also examined the views on competences and professional development of librarians in general, both in Sweden and in Denmark. I have used Thomas Brante?s theories on profession types as well as Anders Ørom?s theories on librarian identities as my theoretical framework.

A common phenomena in descriptions of Western mission initiatives to the South is theoverrepresentation of depictions of the missionaries and underrepresentation of theindigenous people. It is fair to say that there is a need for new perspectives. This thesisinvestigates the agency of the indigenous people in the Scandinavian Pentecostal mission inTanganyika 1932-1945. It highlights roles and areas of their participation which seldomoccur in western mission biographies, but were tanganyikan people played a crucial part,such as evangelisation, church planting and the forming of contextualized theology. Thepentecostal theology and mission praxis contributed to a large degree to shape that agency..

The aim of the study is to describe and analyze bank officials' views about what auditors will do. The main motivation comes from the government?s proposals that the audit duty will be abolished and it can lead to that bank officials in a bigger extent can influence the audit?s formulation. It can also lead to that a consumer audit becomes reality. The study covers a sample of 302 bank officials where 153 have participated through a survey questionnaire.