Personlighet och dess betydelse fo?r beteende har under la?ng tid varit ett lika aktuellt som va?lunderso?kt forskningsomra?de. Denna studie syftar underso?ka sambandet mellan personlighetsdrag enligt Five Factor Model och musikpreferenser i en svensk population. Resultaten fo?rva?ntas ligga i linje med tidigare studiers, vilka funnit vissa positiva samband bl.

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

This bachelor thesis? purpose is to investigate how purchase librarians work with foreign language collection management. Since about 15% of the citizens of Sweden are born abroad or have a foreign background, the subject of investigation becomes relevant because it touches a wide user group of the public library.Interviews were conducted with four librarians responsible for purchasing of foreign literature. The purpose of these interviews was to investigate which underlying strategies and thoughts are used as a basis for purchasing.Since the library act does not include guidelines regarding the content of the foreign literature collection, how is the literature chosen and to what purpose?As a theoretical framework a self-developed model was used to categorize the foreign literature into its different functions.

The sandy beaches of Vänern are threatened by overgrowth and thereby the biodiversity is at high risk to decline. This study is based on an inventory of vegetation of overgrowth character and mosses. The frequency and spread of mosses is perceived as an indication of initial or present overgrowth. External factors that have been taken into consideration are wind-, wave- and ice erosion, the slope of the beach, wear and grade of exposure. The purpose of the investigation is to control the beaches grade of overgrowth and find out which external factor is of most importance for the maintenance of the biotope. The results show that the beaches environment is affected by the slope of the beach, grade of exposure, size, wear and overgrowth.

Every year a number of tenant-owner flat deals are concluded and the availability of real estate agents on the market is today very widespread. It has become increasingly difficult for estate agents to distinguish themselves in a way that makes the estate agent the customer?s choice. Estate agents must have a good understanding of what is important to the customer. An apartment deal is, for most people, an important event in their life.

The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

This master?s thesis seeks to examine how a public library use the intranet with regards to the possibilities that today?s intranet technology offer ? especially concerning functionalities that support information, communication and knowledge exchange in the organization. The purpose of the study is to investigate how employees in one specific public library perceive and use the intranet in their daily work. The theoretical framework takes its point of departure in two complementing models regarding the implementation, development and management of intranets and a model of a multi perspective view of the intranet as a shared information space for content, communication and collaboration. The study is based on interviews with eleven of the intranet users, whom with the aid of an interview guide have been asked questions regarding goals, implementation, content, design, applications and advantages/disadvantages with the intranet.

ABSTRACTA defect implantation process is the major reason for unexplained infertility. Estrogen andprogesterone are steroid hormones preparing the endometrium for implantation. They mediatetheir effect through their receptors: estrogen receptor alpha and beta and progesteronereceptor A and B, respectively. Leukemia inhibitory factor (LIF), which is also important forimplantation, mediates its effect through LIF receptor and the coreceptor, gp130, and is downregulated by suppressors of cytokine signaling 1. The aim of the study was to compare thelevels of the steroid hormone receptors and LIF related factors in the endometrium of twogroups of women with the diagnosis unexplained infertility: one that became pregnant afterassisted reproduction and one that did not become pregnant.

The worldwide industrial demand of energy, often in form of fossil fuel, is continuously growing and at the same time these resources are coming to an end (Hamamre, 2013). The interest and focus in renewable sources are then more important than ever and plants are suggested to be a good alternative for production of raw material for industrial purposes (Nilsson et al., 1998). But the world is also facing an increasing world population which also increase the nutritional needs, plants therefore need to be suitable for both industrial and nutritional purposes. To achieve this, common plants need to be improved but it also need new potential crops to be developed and introduced (Carlsson et al., 2009). Modern technology like gene engineering is an important tool to achieve these challenges (Carlsson et al., 2011). This work focused on analyzes and evaluation of different transgenic lines of field pepperweed (Lepidium campestre L.).

This thesis deals with the question of why the Swedish Academy Dictionary has its own Library when, for almost a hundred years, it has been located at the University Library of Lund. Looking at the library functions: librarian, users, room and books and their external factors: economy, internal actors, external actors and the development of the Swedish Academy Dictionary helped to shed light upon which relations between these factors have been important in the development of the library. The results show that there has not been a conscious plan behind the Library. A large number of the books in the Library was given by those who have worked at the Dictionary and also by their friends and collegues. Another part was given by the Swedish Academy and was partly gathered when the project was still in Stockholm.

In this Bachelor?s essay we discuss whether eWOM (electronic word-of-mouth) is perceived as advertisement or as normal information, which is not influenced by any company, on the platform Facebook. The information which we were interested in is the one spread by normal users, and user?s perception of it. To find our results we have conducted a study in which we have used the method interview, which gives qualitative results.

AbstractThis work is a pilot study intended to show what an experienced teacher of Swedish in first grade teaches and how she teaches. A further aim is to test methods for the analysis of Aristotle?s forms of knowledge in order to elucidate the teaching of reading and writing. As regards theory, the study proceeds from rhetoric and its doctrine of forms of knowledge according to which the whole in communication consists of episteme, techne and phronesis. The methods involve analysing the content of the communication and analysing speech acts, rhetorical figures and paralinguistic expressions.

The aim of this study is to examine how important a factor the environment and the interior is to the creation of a user-friendly children?s library. In this study, environment is taken to mean the furnishing and the equipment in the children?s area at the library. The environment plays an important role in society today and because of that this is a current topic.

Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations? followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes.

The purpose of warning labels used by governments is to decrease consumption. In Sweden, the mandatory warning labels are designed according to statutory guidelines, and not according to research on attention-grabbing graphic elements. This results in a belief that the attention toward the warning labels is poor. An extensive experiment underlies this study, which has the purpose of providing insights to the effects that warnings, warning design, and warning content has on attention, attitudes and behavior in print ads. The study shows that, even though the standard design and content has lost much of its potential to communicate the warning, it gains more attention compared to a warning label with new design and content.