The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

Gestamp Hardtech är världsledande inom presshärdningsteknik och producerar karossdetaljer till bilindustrin. På företagets anläggning i Luleå finns avdelningen för verktygskonstruktion och här tar man idag fram presshärdningsverktygen. Konstruktionsmiljön på avdelningen för verktygskonstruktion består idag av CAD-systemen CATIA v5 och I-DEAS 12. Eftersom I-DEAS 12 inte längre utvecklas av tillverkaren, så kommer avdelningen i framtiden gå över till CAD-systemet NX. I och med denna övergång kommer företaget också att implementera PLM-programmet Teamcenter.

In this thesis the author has through a discourse analysis examined how the concept of culture has been used in the discourse of integration during the late twentieth century in Sweden. The author argues that the integration of immigrating people has been the fundamental method in creating Swedish citizens within the immigrant communities. In this discourse the concept ?culture? has been a constant recurring way of explaining differences among the immigrants towards ?ethnic swedes? and Swedish way of life and establishing difficulties in performing integration outside of governmental policies. When looked upon in terms of discourse the integration process is the possibilities, intents and interests and the actual creation i.e.

According to the national curriculum guidelines for elementary school, preschool and after-school 2011, (i.e. Lgr11), the Swedish school is based on a democratic foundation. Schools should prepare students to develop an understanding and acceptance of cultural diversity not only in the society as a whole but also how this should be reflected in the morals and ethics between us. The purpose of this study was to describe how teachers in multicultural schools perceptions and experiences on teaching pupils with diverse immigrant origin, and how they apply these cultural expression in practice.In particular, I focus on four teachers in multicultural schools and how they reason about applying cultural expressions that are transmitted at these schools and by them. Explicitly, I review how from policy documents and their own personal pedagogic are reflected in the actual teaching.

The purpose of this master thesis is to examine how the relationship between humans and nature is expressed in the imaginative literature. My aim is to identify ideological reproductions in the analyzed works. Therefore I have chosen one work from late 19th century and one from late 20th century. This makes it possible to examine the contextual anchorage of the found ideological expressions. The study?s theoretical framework is primarily based on ecocriticism, and especially on Greg Garrard?s and Kate Soper?s thoughts.

The purpose of the study was to find out whether the interaction between mentally disabled individuals and pet positively affects the individual and gives a feeling of well-being to the extent that this might be implicated in the psychologically disabled people?s everyday life in some form of rehabilitation measure. The study is qualitative and builds on an ethnographic design. Data collection was performed through six observations, six interviews and reflections. Interviews were also conducted with relatives and assistants for greater opportunity for follow-up questions, and descriptions of the situation.

Health care is increasingly complex, which increases the demand for knowledge and expertise. Despite this, the share of specialized nurses, including anaesthesia nurses, has decreased from 65% to 48% from year 1995 to year 2008, according to statistics from the National Board of Health and Welfare (Socialstyrelsen) in 2010. Studies indicate that there may be various factors in the work environment that anaesthesia nurses, choose to leave the anaesthesia profession. The purpose of this study was to examine how anaesthesia nurses experienced the physical and psychosocial work. The study was conducted as a descriptive study with qualitative approach.

Gestamp Hardtech är världsledande inom presshärdningsteknik och producerar karossdetaljer till bilindustrin. På företagets anläggning i Luleå finns avdelningen för verktygskonstruktion och här tar man idag fram presshärdningsverktygen. Konstruktionsmiljön på avdelningen för verktygskonstruktion består idag av CAD-systemen CATIA v5 och I-DEAS 12. Eftersom I-DEAS 12 inte längre utvecklas av tillverkaren, så kommer avdelningen i framtiden gå över till CAD-systemet NX. I och med denna övergång kommer företaget också att implementera PLM-programmet Teamcenter.

The purpose is to explore and describe norms and values concerning emotions and emotional expression inSweden and Greece from an emotionsociological perspective. Do emotional regimes on a national level existand if they do, how do they differ? To answer this question qualitative interviews have been conducted withnine Greek/Swedes, men and women of different ages, who have lived in both countries and who speak bothlanguages. A quantitative survey study, employing a survey previously used in a Swedish study about emotions,has also been undertaken. Previous studies have shown that emotional regimes do differ historically and acrosscultures, but no study so far has focused on the differences between examples of North European and SouthEuropean cultures.The theoretical framework consists mainly of Hochschild´s theories about feeling/display rules and emotionwork, but the analysis also draws on Collin´s theory of interaction ritual chains and on Sociology of Emotionsmore broadly.The results suggest that different national regimes can be distinguished primarily in terms of display rules andin the skills of emotional alternations.

The aim of this paper is to analyze the influence that aristocrats in Sweden had on the Swedish movement for the prevention of cruelty to animals, and why especially aristocrats started it. The sources I have been using are speeches and texts written by persons who were involved in the movement. I have also studied rapports from the three largest societies for the prevention of cruelty to animals. In the sources I looked for terms, expressions and opinions that can be paralleled whit the aristocratic ideal and opinion. Things that can relate to aristocratic urban people.

The aim of this essay is to investigate the attitudes towards religion and religious people held by a group of Swedish high school students. The main questions are; what causes these attitudes andhow do they shape the students? encounter with religion and religious people and in what way could religious education help the students problematize these attitudes?The method used is a quantitative method using a questionnaire, with a Likert scale, posing different questions about religion as such, world religion and religious people. The theoretical basis, in order to discuss the result of the questionnaire, is a gender theory and the theory of social psychology.The result of the study confirms earlier studies of youths both in Sweden and Western Europe. The result shows that there is a certain degree of negative attitudes towards religion, most of all againstIslam.

By studying a place or a phenomena research contributes to the creation of the image of the thing that he or she studies. Also, planning is seen as a democratic tool, a way to ?make? democracy. In order to see what democratic ideals that is being express it becomes important to study the research about democracy in Botkyrka. It is from this thinking this study about democracy and research has been formed.

 AbstractBackground: Among elderly people with dementia pain is a common problem. In older persons, particularly those suffering from dementia and cognitive impairment pain is often underdiagnosed and undertreated causing unnecessary pain, suffering and affect quality of life negatively. Dementia complicates the identification of pain when the natural ability to communicate decreases when a person is suffering from dementia. It is important that health professionals working with older persons with dementia are aware of the person?s pain expression.Aim: To clarify how older persons with dementia communicate pain expression.Method: To study this area a literature review was used.

The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner.

Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.