Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

The starting point of this essay was the frustration I felt after having read the novel Nadja (1928) written by the French surrealist André Breton. The title promises the story of someone called Nadja but the promise stays unfulfilled. Recognition of this phenomenon, where a man writes a book about a woman, but the woman hardly is seen, made me want to examine it further.Using the theories of the French psychoanalyst Jacques Lacan I analyze the relation between the male narrator and his female object. I also compare Nadja to a precursor: the novel Bruges-la-morte (1892) of the Belgian symbolist writer Georges Rodenbach. Their stories are, to a large degree, similar.

Background: The district nurses profession has traditionally been health promotion. In order to find patients with excessive alcohol intake, district nurses use AUDIT. Research shows that health professionals find it difficult to face alcohol abusers in primary care. AIM: The aim is to describe how district nurses work with AUDIT. Method: Semi-structured interviews with six informants were carried out.

This thesis is focused on what impact stall confinement has on a horse?s mental and physical welfare. It was of great interest to get a gathered picture of how Swedish horseowners had experienced having their horses in stall confinement. A survey study was conducted to achieve this. The survey included twelve questions which for example investigated the horses? age at the time of stall confinement, the length of stall confinement and their sexes.

Education systems face a number of challenges regarding social justice, diversity, difference, and inclusion and membership for all students in the groups that schools create. This invokes questions of how well these challenges are met in curricula and teaching materials. Through discourse analysis of eight Swedish geographical textbooks, this essay aims to seek out the perspectives surrounding difference within the subject of geography. It concludes that the idea of fixed homogenous cultures as meaningfull in differentiating among people dominates throughout the latter half of the 20th century and during the last decade. In addition, it concludes that the discourse surrounding diversity in Swedish geographical teaching materials mainly has a binary liberal view of plurality focused around tolerance.

Layoffs may have severe consequences for organizations, and not least on the motivation of the remaining staff in the company when trying to keep on performing the given tasks. How can one with the use of rewards and goal setting affect the motivation on the remainder of the staff? This thesis is dealing with the question of how the management of Bilbolaget Nord AB, who were stricken by layoffs, are working to enhance motivation of the remaining staff with the use of rewards and goal setting. This is a qualitative case study where we have focused our attention to the workshop department at Bilbolaget Nord AB and empirics have been collected by conducting interviews with middle management executives and a questionnaire study with the remaining employees. An in-depth study of theories regarding motivation, goal setting and rewards was made in order to be able to compare and analyze the theories with the case.

The thesis has two purposes. First, to give a practical insight into the challenges that Swedish companies might face, and how these challenges are tackled, when implementing strategy in a local area. Second, to develop a general applicable model as a conceptual contribution to the field of international strategy implementation in local areas. This empirical-driven thesis is written in a qualitative and explorative approach, where abduction is adopted in order to find mysteries and contribute to the forming of new theories. The empirical foundation is twenty-two interviews and observations of three large Swedish companies.

In today?s society it is not uncommon for people to move across borders. We are more likely to work and study in other countries, initiate cross-border relationships, acquire property in other states and change our residence. Therefore it is not uncommon for a per-son to leave inheritance in several states. The laws of succession differ between countries which creates an uncertainty among the devisors when planning their successions.

Families of children with disabilities often have many different contacts with professional representing different principals. This places high demands on their professional work together to meet the needs of families and use resources efficiently. The method used is a literature review which aims to describe what is needed to achieve good collaboration between different professions around families with children with disabilities, and that from an organizational perspective to examine why there are often gaps in collaboration and how this affects the parents' life situation.The theories in this study originated from organizational and sociological theories. The most central concept in this study is collaboration from an organizational perspective. The results show that the interaction is problematic, due to that collaborative organizations often have rules which are incompatible and a lack of accountability on who is liable makes impairment in the interaction.

Studies among parents of children with disabilities have shown that they experience a higher level of parenting stress as well as a lower degree of wellbeing, compared to parents of children without disabilities. However, there is a need to further explore parents? experience on this matter within a Swedish context. The aim of the current study was to examine how parents of preschool children, with and without disabilities, in Västerbotten, experience the impact of their child. A sample of 67 parents of children with disabilities and 134 parents of children without disabilities took part in the questionnaire study.

How can I make art that face people in their everyday lives, which is integrated into their lives, becoming a part of the discussions both in the mundane and in the room of society? Can I do this by working with performative interpretations that are participatory driven? I have explored how artists and participants can create spaces that are both open and confiden- ce-building, and how they at the same time enable us to question established norms. How to engage in dialogues concerning social, political and existential issues like; What is freedom for me - What is freedom to you? What is it that is important? Which topics are never upraised for discussion?The project is about putting thoughts, experiences and bodies (my own, the participants and the viewer?s) in relation to each other and to the location and context they are in. It ?s about creating a broader perspective where everyone?s voice is important and can take place.

Scania InfoMate develops web applications that support truck distributors and workshops with the necessary tools for an effective maintenance process. However, the end-users of these applications are faced with as many different graphical interfaces as there are applications. As a consequence, important effects of recognition are lost, developers spend unnecessary time designing new solutions for each application and Scania InfoMate does not present a homogeneous brand image towards its customers.Therefore the aim of this study is to give a suggestion of how a standardized graphical interface for web applications at Scania InfoMate should be designed. The given suggestion should come from thorough investigation of both end-user needs and recent research within the area of usability. In addition to a standardized interface this study also aims to deliver guidelines that support future web application development at Scania InfoMate.Through a combination of methods, mainly heuristic evaluation and user interviews, an elaborate description of usability and consistency problems in a defined web application portfolio is produced.

Studies among parents of children with disabilities have shown that they experience a higher level of parenting stress as well as a lower degree of wellbeing, compared to parents of children without disabilities. However, there is a need to further explore parents? experience on this matter within a Swedish context. The aim of the current study was to examine how parents of preschool children, with and without disabilities, in Västerbotten, experience the impact of their child. A sample of 67 parents of children with disabilities and 134 parents of children without disabilities took part in the questionnaire study.

Det har de senaste årtiondena skett en ökning av den internationella handeln vilket har medfört en internationell kapitalmarknad. Användningen av finansiella instrument har ökat och det har uppstått ett behov av enhetliga regler för redovisningen av dessa. Från och med år 2005 ska samtliga börsnoterade företag inom EU redovisa enligt IASB:s standarder. I uppsatsen studerar vi vilka effekter IAS 39 ?Finacial instruments: Recognition and Measurement? kommer att få för svenska börsnoterade företag samt svensk lagstiftning.

In my work I have chosen to examine the profitability for small scale production of hemp briquettes. My study also includes a review of which briquette technique that is the most common one among small scale producers. The reason that I have chosen this subject is because of the discussions about climate and energy that we face almost every day. I also think the subject is extra interesting in these days when the grain prizes are at a historic high level. In order for me to achieve a reliable report, a hemp and briquette producer has given me the actual data from his farm. In that way I have been able to make my calculations from a concrete perspective.