The purpose of this essay is to investigate and assess, with Clausewitz?s theory as thebackground, how different military theorists interpret and relate to the nature of war.This essay illustrates the state of research into Clausewitz?s philosophical influences.Clausewitz?s theory of the nature of war is subjected to a qualitative text analysis that is followedby a critique of other military theorists interpretations of his theory. Subsequently a descriptive,comparative qualitative text analysis is performed where the factors identified by Clausewitz asbeing part of the nature of war (?rational thought?, ?passion? and ?chance?) are used as a meansto interpret and assess how other military theorists relate to Clausewitz theory. This essay ismainly founded on analysis of the works of Jomini, Delbrück, Fuller, Liddell Hart, Handel,Roxborough, van Creveld and Keegan.

I dagens Sverige är marknadsläget i ständig förändring och på grund av den rådande lågkonjunkturen var år 2011 ett år präglat av minskad försäljning inom detaljhandeln. En verksamhet som drabbats hårt av den senaste lågkonjunkturen är RNB Retail and Brands och då främst deras koncept Sisters. På grund av de sjunkande försäljningssiffrorna har ett beslut tagits som innebär att Sisters hösten 2012 ska sluta producera och distribuera sitt interna varumärke och istället enbart verka som återförsäljare av externa varumärken. Frågan vi då ställer oss är vad de sjunkande försäljningssiffrorna kan bero på. Är det så att de inte känner den målgrupp de vänder sig till? Eller har de inte kunskap om vad målgruppen efterfrågar i ett erbjudande från Sisters? Kunskap om vilken image som är förenat med sitt företag är av hög prioritet eftersom det kan ge en indikation på eventuella förändringar som bör göras i varumärkesstrategin.

In the era of urbanization and globalization, many small, rural and post-industrialcities struggle for growth. The competition for citizens and visitors is intense, andone commonly used strategy is to promote the city to a target audience. Placemarketing, however, is homogenized to a great extent. Marketing thus seems likea useless approach, yet almost every city does it.By using discourse analysis and institutional theory, this essay aims to explainwhy the city of Kramfors markets itself. There are several problems arising due tothe marketing of places, especially concerning the discrepancy between the city?simage and identity.

In order to be a good teacher according to preferences from outside the school area, there are many different voices to listen to. The different roles that are assigned for teachers are colliding with the latest research from the pedagogical institutions and therefore the role as a teacher of today is in a complex state of mind. Somewhere, between the traditional role of teaching and the moderating ideal image, reality is revealed in the ambivalent role of the teacher of today. In this pedagogical essay on advanced level we are focusing on obstacles that are hindering the moderating teacher?s role, to be fully developed in the classroom.

The purpose of this report is to study the risk of dust explosions at the candy manufacturing plant Leaf Sverige in Gävle, Sweden. The risk analysis was conducted with a preliminary hazard analysis, PHA and event trees. The analysis focuses only on the risk posed to employees and material damages at the plant. No third person injuries have been considered. Another purpose of this report is to study risk awareness and risk communication concerning dust explosions.

The purpose of this study was to examine the routines of performance related pay systems in two Swedish municipal upper secondary schools. A second purpose was to examine what data was included for evaluation of a co-worker?s performance and how a principal collects data. The purpose was also to examine a principal and teachers´ view of performance related pay systems and if it was possible to note an agreement. Principals have been interviewed and teachers have answered a questionnaire to fulfil the purposes of this study.The study shows that the municipality had a good routine that included individual discussions with co-workers about their salary and had fixed municipal criteria.

Studien handlar om svenska gymnasieelevers motivation för att studera matematikämnet. Den teoretiska grunden hämtas ifrån Self-Determination Theory (Deci & Ryan, 1985). Studiens syfte är att undersöka hur väl gymnasieelevers egen uppfattning om sin motivationsnivå kan prediceras genom de fyra ingående motivationsorienteringarna i Self-Determination Theory: (1) external regulation; (2) introjected regulation; (3) identified regulation; och (4) intrinsic motivation. Deltagarna (n = 132), 44 pojkar, 84 flickor och fyra som valde att inte specificera kön, studerar vid två gymnasieskolor i Falu kommun. Deltagarna fick via en webbsida besvara en enkät som mätte variablerna: upplevd motivationsnivå, external regulation, introjected regulation, identified regulation och intrinsic motivation.

In this Masters thesis the image of the public library in the local press and in the eyes of the public is examined. The questions posed to examine this are: - What activities of the public library are described in the local press? - What activities does the public associate with the public library? - What functions and roles of the public library can be found in the articles and interviews and how are they expressed? - What opinions of the public library and hereto related activities can be found in the articles and interviews? This study is based on an analysis of 127 articles, published in Borås Tidning during a period of six months, and of interviews with 35 people from Sjuhäradsbygden. To analyse the articles and the interviews Marianne Andersson and Dorte Skot-Hansen´s model of roles for the library has been used. The model includes four roles for the library: the library as a cultural centre, a knowledge centre, an information centre and a social centre.

This study intends to elucidate which view customers has about Sony Ericsson as a trademark compared with it?s biggest competitors and how the company can expand and create added value around its products. The aim with this essay is to study and to analyze Sony Ericsson?s creation of value and to increase understanding about strategy development. We have chosen to do this study on the basis of customer perspectives.We have used existing theories that treat matters: added value, marketingmix and trademark image.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

Introduction: As the media landscape has changed so has fierce competition in the market, giving an effect of stronger commercialization of the media. Societal problems in our society are caused by increased commercialization and market orientation. Media has gone from trusted social institutions to focus on their own economic interests, where owners are expected revenue. The content of the media is characterized more and more by entertainment, because it attracts a larger audience. On one side media is expected to contribute to democracy in society and on the other they are expected to contribute profits to their owners, which creates a conflict in today?s media society.

Man has always in one way or another had to take risks in order to survive, but in today's society, voluntary risks increased markedly. It is about both physical and financial risks. The aim of this essay is to problematize what it is for properties that drive people to extreme sports and adventure travel. We want to see how extreme sports performers own picture looks compared to how the media presents them. We have in this essay interviewed two long sailors, a BASE jumper and an ex-mountain climber to see how the performers own picture of reality looks.

SyfteUppsatsen ämnar att analysera och utreda:- sambandet mellan trender och erbjudande i resebranschen.- hur trender kan fungera som differentieringsfaktor. MetodVi har i denna uppsats valt att skriva en kvalitativ studie då den ämnar skapa en djupare förståelse för hur företag kan använda trender för sin positionering på en marknad. Undersökning har kommit att anta en abduktiv karaktär då vi utgår från den teoretiska referensramen som sedan anpassas utifrån empirin. Det empiriska datan är insamlad genom semistrukturerade intervjuer med fem respondenter som verkar inom den svenska resebranschen. SlutsatserI studien har det framkommit att om företag i ett tidigt skede av en trend anpassar sitt erbjudande kan de differentiera sig genom trenden och skapa konkurrensfördelar. Det beror på att om ett företag är först med att ta till sig en trend ökar deras chans att förknippas med trenden i kundernas medvetande. Något annat som framträder i studien är att företagets position kan komma att påverkas negativt om trenden de tagit till sig inte stämmer överens med företagets identitet och kundernas image av varumärket..

Author Cocitation Analysis (ACA), multidimensional scaling (MDS) and Social Network Analysis (SNA), has been used to analyze and visualize the invisible college of the journal European Union Politics. The concept invisible college was first introduced in the fifteenth century, through the creation of the ?the Royal Society of London?, and it was reintroduced in the 1960:ies and the 1970:ies by scholars such as Price and Crane. It is said to have been interpreted in as many ways as there are authors who have used it. Here it has been used synonymously with the term citation network.

The purpose of this study was to investigate how young adults withunilateral cleft lip and palate assess their own speech and communication,and to let speech and language pathologists make a perceptual analysis ofthese individuals? speech at the age of 19 years. An additional aim was toexamine the relationship between these two different ways of evaluation.Data was collected through perceptual analysis from audio recordings and byusing a self-report questionnaire based on the ICF-structure (InternationalClassification of Function, disability and health). Altogether, 33 peopleparticipated. One third of the participants had no speech deficiencies.