Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

ABSTRACTIn this study, five people were interviewed who are involved in a drug-assisted program for opiate addiction, also called substitution program. The meaning of substitution is that these clients' drug addiction is replaced with substitute preparations, either methadone or Subutex in an orderly manner. The clients of the researcher decided to study the substitution program have all been a heavy opiate addiction for years. Their participation in the replacement program is more than two years, and those who have been around the longest have been in the program for six years, so long as the substitution program has existed in Visby.This is a qualitative study in which interviews are conducted face to face with each individual client, and the interview was unstructured in the sense that no specific issues made in advance. The interviews have been themed, and the researcher has gone through various areas of life around the respondent.

Antifouling paint containing the biocide bisTributyltinoxide (TBTO) has been used since1960 to reduce the occurrence of fouling on hulls on boats/ships. January 1st, 2003 theantifouling paints containing TBTO were prohibited. This ban covered all use of paintcontaining the substance TBTO. The ban was introduced because of alarming observationssuch as development of imposex in aquatic non-target organisms. Imposex is the impositionof male sexual characteristics on mainly female marine snails and occurs due to exposure toTributyltin (TBT).

The purpose of this work was to research how baby nurses define the concept child maltreatment and how they conduct themselves to mandatory reporting.The central questions were; How do the baby nurses interpret the concept child maltreatment and which children do they consider comprehending the concept?What are the reasons that children are maltreated according to the baby nurses opinions?Do the baby nurses apprehend that they meet children that are maltreated in their work?How do the baby nurses interpret the mandatory reporting and what course of action do they use when they suspect child maltreatment?Nine baby nurses were interviewed. The material was analyzed with the help of a phenomenological method.The participators idea of the concept child maltreatment was focused on observing signs from the child and concrete actions from the parents. The outcome of this concept is that the participators categorization is neither or nor. The participators knew about the mandatory reporting and they did a further interpretation because they focused on the risk of the child.

Sverige har en lagstadgad anmälningsplikt som är obligatorisk för alla som i sitt arbete kommer i kontakt med barn. Lagen är tydlig med att alla misstänka missförhållanden skall anmälas. Forskning visar att anmälningsplikten inte alltid fungerar och att det bara är en liten del av de barn som riskerar att fara illa som kommer till socialtjänstens kännedom. Vidare forskning visar att få anmälningar kommer från hälso- och sjukvården. Syftet var att beskriva sjuksköterskans erfarenheter i mötet med barn som far illa eller riskerar att fara illa.

Abstract.The levels of dioxin and comparable substances rose to a large extent in our environment during the second half of the 20'Th century. This was the result of the synthesis of, and careless usage of these substances in cooling fluids, hydraulics, pesticides etc. Background levels of dioxins and furans in sealed samples prior to this era suggest that former sources of these substances existed. Salt glazing is a method of adding a smooth acid resistant exterior to stoneware ceramics. The technique has been in use since the 16'Th century, maybe even earlier than that.

This study describes the intellectual ability of a cohort consisting of 120 young women in compulsory care at a SiS institution in Sweden, tested and analyzed between January 2001 and May 2005. The women have been tested with the intelligence tests WISC-III or WAIS-R, as well as the personality trait tests BCT, CMPS and SCL-90, and the personality disorder test SCID-II. This material has been analyzed to investigate how these women's intellectual ability relates to other factors. The analyses show that the main difference between the women of this study and the normal population is their level of intelligence and presence of personality disorders. The IQ level of these women is statistically proven on an average one standard deviation lower than the normal population.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Föreliggande studie har för avsikt att ta reda på hur samarbetet mellan de inblandade instanserna ser ut, vid brott gällande sexuellt utnyttjande av barn under femton år. Studien fokuserar på rättsprocessen och informanternas upplevelser i samband med samarbetet mellan myndigheter, resurser och barnkonventionen. Samarbetet analyseras med hjälp av Max Webers sociala handlingar, aktör och struktur, makt och maktresurs, institutionalisering, kyrkan och kristendomen som institution och nya testamentet.Frågeställningen är: Hur upplever intervjupersonerna utredningsprocessen? Hur upplever intervjupersonerna samarbetet mellan de inblandade instanserna? Vilka svårigheter identifieras utav respondenterna i processen? Hur beskrivs arbetet med barnkonventionen utifrån respektive intervjuperson? Hur anser intervjupersonerna att sexuella övergrepp mot barn prioriteras i samhället?En av slutsatserna är att samarbetet mellan instanserna inte är till belåtenhet och att samarbetet påverkas av vad respektive myndighet har för handlingsförmåga. Handlingsförmågan möjliggörs av organisationens handlingsstruktur som också är den som sätter ramarna utifrån de ekonomiska resurserna som finns att tillgå för arbetet..

The purpose of the study is to examine what effects the law has on principals? approaches to mandatory reporting of child maltreatment (Social Services Act 14:1§). Moreover, the aim is to study if the regulation gets the impact intended. To respond to the purpose, legal science methods in the form of sociology of law were employed aided by qualitative semi-structured research interviews. The interviews comprised six principals in six different schools in the Stockholm area.

Purpose/Aim: This essay seeks to describe in what way different newspapers framed Uppsala Reggaefestival, which is a music festival in Uppsala, Sweden. Not only the local press, but also the framing by national press will be analyzed. Furthermore, it seeks to discuss what causes different frames.Material/Method: The material consist of 96 articles from 4 different newspapers which are being analyzed through a quantitative content analysis method inspired by Melin and Lange, and their ideas of identifying the main message of a text. The media framing of Uppsala Reggaefestival are compared to another similar music festival in Sweden, Arvikafestivalen. By using theories about media framing and media logic the results can, if not explained, at least be discussed.Main results: The study shows that Uppsala Reggaefestival is framed in a way that is focused on the problems within the festival, for example drug abuse.

The economic growth in Ireland, during the 1990s, lead to changing migration patterns. Ireland became a destination country for immigrants instead of an emigration country. Before 2004 people who were born on the island of Ireland had a constitutional right to Irish citizenship. This right was removed after a referendum in 2004.National identity is a sense of community constructed through common history and defines who belongs to the nation. The purpose of this thesis is to do a critical discourse analysis of the debate in media before the referendum.The analysis was done on texts from The Irish Times, one of the major newspapers in Ireland.

Statistics shows that drunk driving and relapse increases in the Swedish society and it?s a problem that can be considered worth examining because of all the negative consequences that it conveys. To reduce the number of relapse it?s urgent that individuals that have been drunk and driving begins treatment and precedes it. The purpose of this study was to, from a client and therapeutic perspective, examine why drunk drivers begin treatment for their alcohol abuse and furthermore to investigate what?s important for the individual so that he completes the treatment.

ABSTRACT New in a foreign country ? the importance of civic orientationJessica Gerhardt & Hiba Sultan We have examined the information on parenting in Sweden that is given to new immigrants through civic orientation. The aim of the study was to investigate how new arrivals are being informed of Swedish laws and regulations relating to child rearing and corporal punishment. The study also aims to examine how a lack of information about raising children in civic orientation can affect newly arrived families. Our empirical work has been created by a focus group interview with the child and family unit on social services and a call interview with an SFI-teachers who teach newly arrived immigrants in civic orientation.

ABSTRACTThe aim for this study is to examine how relatives to children who participated/participate in Youth and family team Sputnik-group, oriented towards support groups for children of substance abusing parents, perceive the work done by the organization. On the basis of this aim three questions were formulated: do the relatives perceive a change in the communication with the child as an effect of the child?s participation in Sputnik?s activities, do the relatives perceive a change in their relationship with the child as an effect of the child?s participation in Sputnik?s activities, do the relatives think that their awareness of substance abuse have changed following the child?s participation in Sputnik?s activities. Previous research, Mead?s perspective, the concept of ?groups? and support groups for children, were used to interpret the results.