Executive summaryThe aim of this study is to examine how the favourability and brand exposure of Norwegian has been damage by their supplier, Boeing 787:s, problems concerning the aircraft Dreamliner. The theoretical framework underlies the content analysis that has been used to operate the study. In total the empirical data rise up to 623 articles that has been collected and analysed from the media archive Retriever. Compares to before and after Boeing 787:s problem with the Dreamliner, the results indicates that the favourability of Norwegian in the Swedish media landscape during the problems was negatively affected. The results also show that there was no increase in brand exposure for Norwergian during the problems.

Companies have in the past decades changed fromtraditional manufacturing organizations into serviceorganizations. For these service organizationsinformation and competence have become animportant resource. The traditional view oninformation is that an employee use and search forinformation to reduce uncertainty for their decisionmaking. Even though information is strategicallyimportant for organizations, information is not valuedin any way. Hence, this thesis aims to valueinformation in terms of the utility it brings to theorganization.The conclusion is that four factors are important whenvaluing information in terms of utility.

The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools for influencing customer buying decisions.Our thesis study is to test a double exposure of snuff with the help of three special exposure. These three special exposures are fridge, fridge with a sign and sign. The purpose of the study is to test which of these three special exposures that have the greatest impact on sales.

AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

The main purpose of the essay was to evaluate whether investments in index-linked bonds were suitable investments for smaller investors on the international finance market. To determine whether the index-linked bonds are good investments, the variables yield, cost and risk were used to measure the index-linked bonds against investments in stocks and funds. The reason for the interest in this subject is that investments in index-linked bonds have grown furiously the last few years. With the growth of the investments the criticism of index-linked bonds has also grown stronger. The critics? main point is the cost of the product, and they imply that investors can create their own index-linked bond and thereby avoid the bank fees.This study used a quantitative approach, because all the data of yield, cost and risk consist of numbers.

I denna undersökning konstrueras fundamentala aktieindex med aktier innefattade av indexetStockholm OMX30 under perioden 1999-04-01 till och med 2009-03-31. Dels konstruerasenskilda index där indexeringen sker efter faktorerna bokvärde, utdelning, försäljning, resultat,kassaflöde och antal anställda, dels ett index där faktorerna sammanvägs. Detta för att undersökahuruvida fundamentala index bättre speglar företags fundamentala värde och därmed genererarhögre riskjusterad avkastning i förhållande till ett marknadsvägt referensindex. De enskildaindexen bokvärde, utdelning, försäljning, antal anställda samt det sammanvägda indexet visarhögre riskjusterad avkastning än referensindexet. Kassaflödes- och resultatindexet presterardäremot markant sämre än referensindexet.

Studies have shown that air pollution, as well as bark fissure depth and sun exposure of a tree can have an effect on lichen growth as well as abundance of lichen species. The aim of this study was to find out the relative importance of these factors. 211 oaks in south eastern Sweden were surveyed for presence of 17 lichen species, as well as the total number of lichen species. Half of the trees were situated in urban areas and half in the countryside. For each tree the bark fissure depth was measured and the sun exposure of the trunk was estimated.

The purpose of this thesis is to examine the classification,shelf arrangement and display of documents in antiquarianbookshops and see the reasons behind these. The results willbe compared with previous reviews of alternative shelfarrangement in Swedish public libraries, to see whatdifferences and similarities there are in the classification andshelf arrangement between antiquarian booksellers andlibraries. The questions to be answered were: (1)What formsof classification and shelf arrangement are used inantiquarian bookshops and how does it differ from theclassification and shelf arrangement made in libraries withan alternative shelf arrangement? (2)What exposure ofdocuments are there in the various antiquarian bookshops? Isthere anything regarding the exposure that differs betweenthe antiquarian bookshops and the libraries? An idea andideology analysis of various dimensions is used as atheoretical tool during the work. The dimensions were: (1)Shelf arrangement: It is important that customers/borrowerscan find themselves - it is important that staff know wherethe documents are.

In this thesis, a computer program that in a simple way can calculate the performance of control loops at the refinery Preemraff Lysekil has been created. The computer program has been adapted to the environment at Preemraff Lysekil. Theories for evaluation has been studied in aspect of reliability and of automatic implementation. The evaluation has been carried out from data collected directly from control loops at the refinery and from simulated control loops with implemented errors. Among the studied methods are Harris index and Stattin´s oscillation index.

Det finns få studier där kombinationer av nyckeltal används för att indentifiera undervärderade bolag. Denna undersökning kombinerar P/E-tal, P/B-tal samt direktavkastning för att ta reda på hur värdeinvesteringar har gett för avkastning mellan 1980 till 2010. Risken tas även hänsyn till.Denna studie testade hypoteserna statisktikt, vilket inte gjorts tidigare i stor utrstäckning. Resultaten blev att värdeinvesteringar har överavkastat index i Norden under tidsperioden, men det blev inte statistiskt signifikant. Värdeinvesteringar avkastade i genomsnitt 55,72 % mot index som avkastade 18,87 % i genomsnitt.Vi undrar om det är värt att ta hänsyn till risken vid värdeinvesteringar över så lång tidsperiod.

The long-term external financing of a corporation is satisfied through the bond market where issues of index-linked bonds, which are discussed in this thesis, is one alternative. (Finnerty&Emery 2001) An index- linked bond is a debt instrument where the investor is guaranteed the principal and premium amount in real terms. As the bonds cash flows are indexed to the inflation this implies that the issuer of an index-linked bond assumes an inflation risk. Purpose: The purpose of this thesis is to describe and examine corporate motives for choosing index-linked bonds as way of financing their business. Realization: Primary data was collected through interviews with corporate issuers of non-swapped index-linked bonds.

This study explores whether environmental, social and governance (ESG) issues affect the monetary value of a company.The samples used in this study have been taken from the Johannesburg Stock Exchange (JSE) in South Africa. Since 2010, JSE have been categorizing companies using the King Code III criteria to establish a Socially Responsible Investment index (SRI index). Companies that fulfill the required number of criteria are classified as 'best performers' using the SRI index.  In this study the monetary value of a random sample of 'best performers' has been compared to the monetary value of a random sample of companies without an SRI index evaluation.This study found that companies without a SRI index have a higher unique risk, which means a lower stock price with a higher dividend yield. Companies with an SRI index evaluation have a lower unique risk, which means a higher stock price and lower dividend yield. In conclusion, this study shows that SRI adjusted companies have an enhanced monetary value in comparison to non- SRI adjusted companies..

Pharmaceuticals are environmental pollutants that are a major threat to aquatic ecosystems and very little is known about their ecological consequences. In this study growth, survival and behaviour (sociability, activity and boldness) of perch fry (Perca fluviatilis) were examined in order to study the possible effects of exposure to a benzodiazepine anxiolytic drug, Oxazepam, during embryonic development. The study tested following hypotheses: (1) perch growth is affected positively by exposure during embryonic development; (2) early perch survival is affected positively by exposure during embryonic development; and (3) boldness and activity increases while sociability decreases in perch fry exposed during embryonic development. Embryos of naturally spawned perch were exposed to water with two different concentrations of Oxazepam. The embryos were exposed during different parts (24-hour periods) of the embryonic development, because embryos may be more vulnerable at certain times during embryonic development and/or because the exposure at different times can produce different effects.

The aim of this study was to describe preferences of geographic direction of ten, oak-living epiphytic lichen species and how they responded to sun exposure, nearby bushes and trees, bark fissure depth and circumference. The frequency of every species was recorded in arcs of ten degrees around the tree at a height of 130 to 180 cm above the ground. An estimation of the amount of every species in every arc was also recorded. To analyse how the distribution of the lichen species responded to the different factors their concentration for every tree was plotted against the four factors. The distribution of Cliostomum corrugatum had a positive response to high sun exposure and a negative response to a thick layer of bushes and trees.

RDB2 är en relationsdatabashanterare som har utvecklats på Högskolan i Skövde för att användas i undervisningssyfte. Åtkomsten av data i den nuvarande versionen av RDB2, version 0.93, anses vara ineffektiv. Lagringsstrukturen är uppbyggd med hjälp av en lagringsteknik som kallas hashing. Hashingen påverkar hur datan lagras fysiskt. När hashing inte kan användas måste åtkomsten ske sekvensiellt vilket leder till att åtkomsttiden blir dålig.