This report is an analysis from a gender perspective of more than three hundred minutes in sports broadcasting on SVT and TV4. The study explains how air time is divided between male and female athletes as well as which sports, male or female, get the most air time. The sports are also categorized according to attitudes about the sports being masculine, feminine or neutral. In this way the study also shows the categories of sports that are given the most airtime.Our view before the study was that from a media perspective, the Swedish sports world was very male dominated. The results show that male athletes get more exposure than female athletes on both channels, this despite the fact that the membership of the Swedish sports clubs is fairly evenly divided between men and women. .

SammanfattningDatum                               2012-05-30Nivå                                    Magisteruppsats i Företagsekonomi, 15 hpFörfattare                          Oscar Fager, Linda SvenssonHandledare                        Esbjörn SegelodTitel                                    Värdering till verkligt värde ? Påverkan på revisorers arbeteNyckelord                          Verkligt värde, IFRS, RevisorProblemformulering    Hur har utvecklingen mot att värdering till verkligt värde används i fler värderingssituationer påverkat svenska revisorers arbete?Syfte                                Denna magisteruppsats syftar till att undersöka om värdering av tillgångar till verkligt värde påverkat svenska revisorers arbete. Om så är fallet ska uppsatsen även beskriva på vilket sätt revisorers arbete har förändrats.Metod                                 För att uppnå studiens syfte samlades data in genom en litteraturstudie där tonvikt lades på den diskussion som förts kring värdering till verkligt värde. För att kunna besvara vår frågeställning intervjuades totalt sex revisorer från fyra olika revisionsbyråer i Sverige. Den information vi fick genom intervjuerna sammanställdes och ställdes i förhållande till vår referensram och utmynnade i studiens slutsatser.Resultat                              Värdering till verkligt värde har påverkat revisorernas arbete på så vis att specialister används i alltfler fall vid granskningen av de verkliga värdena.

AbstractTo benefit the economic growth of a country, it is important for the inhabitants to make the decision to become business owners. Sweden today, apart from the rest of Europe, is facing a growing problem. The numbers of companies are growing, but the numbers of company owners are not. As a result of this, the employment is not able to develop under the same conditions, when the opportunities of employment decrease. Research shows, that the interest for owning a company among the Swedish youth has increased.

Problem: On the basis of the franchisees role and how he look up on his role in his business, should one like the Swedish Law applies characterize the franchisees role as the role of a contractor?Purpose: The purpose with this research is too survey the franchisee in his business and how he looks upon his role as a franchisee and see if this like the Swedish Law states be characterized as the role of a contractor.Methodology: By doing a proportional stratified selection within the the Swedish Franchising community, nine semi structured interviews has been made. The empirical foundation of these interviews has been concentrated and analysed with the support of the chosen theories. The result of the analysis has created the conclusion.Theoretical perspectives: The research is built up of three angels of approach; the role, the business and the economy within the franchisee and the contractor. The three approaches aim too illustrate the role of the franchisee, the franchisees role in the business and the economical effects in franchising.

Quality can be defined as the ability of a business to satisfy their customers? needs and expectations. Total Quality Management is defined as the way to prevent, appraise and improve the entire organization to increase the product quality. In order to systematically increase quality in an organization, there are different quality systems in use. One example is process management, which is to divide the activities of processes.

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

Previous research has, by studying large listed firms, identified cost reductions and knowledge transference as the primary reasons for outsourcing.  Previous research has also indicated that Business Process Outsourcing is likely to increase in popularity and experience high annual growth going forward. This study aims to explore why mid-sized and large firms decide to in Jämtlands län, fully or partly, outsource their finance/accounting activities. Theories regarding transaction cost economics and resource based view composes the foundation of this study and the information used has been gathered through the use of semi-structured interviews.  The results shows, like the chosen theories and previous research indicates, that the outsourcing decision is primary based on expected cost reductions.

Risk kan beskrivas som ?sannolikheten att drabbas av skada eller förlust? eller som ?sannolikheten att en händelse ska inträffa?. Begreppet risk saknar emellertid en allmänt accepterad definition. Företagen nämner vilka risker de har i sina årsredovisningar och halvårsrapporter. Problemet är att det finns stora skillnader mellan vilken inställning företagen har till hur utförligt de ska rapportera om sina risker.

Smartphones have become more common as business tools within the workplace. With its many features and great flexibility, the smartphone has stormed the business world and become an alternative or complement to the laptop. As these mobile units' popularity has increased, the interest of businesses to invest in this new technology has increased, but has security kept up with the technology developments?This study aims to conduct a study to see if the companies in the IT industry have the same safety awareness for smart phones to laptops.The study shows that companies have greater safety awareness and higher safety requirements for laptops than smartphones. Meanwhile, both end-users and management are well aware of the risks and threats that the smartphone is facing..

The purpose of this thesis is to define and theorise willingness-to-support as a possible measurement of corporate reputation. The knowledge production in this thesis is done through reasoning with companies to gain a deeper understanding of the social world and the respondents? view of their reality. Grounded theory is used as an inspiration for conducting the research. A qualitative method is used in the form of semi-structured interviews with six companies in three different business sectors.

The thesis has as purpose to describe and analyse a decision made be the Swedish tax committee in which it was decided that a cooperative economical associations selling price, which was less than the comparable public bonds market price, would be the focus of a withdrawal tax. There are exceptions from a withdrawal tax, that is if the transaction has a business motivation. However the concept, business motivation, is narrowly interpreted both in the preparatory works and in case law, which makes it irrelevant to the situation at hand. A cooperative economical association is a form of association nearest akin to the limited companies. These types of associations have as purpose to increase their owners wealth with the benefit of freedom from personal responsibility.

Kopplingar mellan interna prestationsmätningar och ständig förbättring undersöks genom fallstudie av IKEA Food Service. Uppsatsen genererar fem hypoteser kring ämnet..

Bakgrund och problem: 13 oktober 2008 gjordes ändringar i IAS 39 Finansiella instrument:Redovisning och värdering samt IFRS 7 Finansiella instrument: Upplysningar. Ändringarnabehandlar nya omklassificeringsmöjligheter för finansiella instrument som inte tidigare fannsoch vilka blivit aktuella i och med finanskrisen.Syfte: Att undersöka hur banker har tillämpat de nya omklassificeringsmöjligheterna ochvilka effekter detta har fått.Avgränsningar: Uppsatsen berör de fyra stora noterade svenska bankerna; Handelsbanken,Nordea, SEB samt Swedbank. Avgränsningen har gjorts med tanke på att banker har en storandel finansiella instrument och således borde var några utav dem som skulle kunna påverkasmest av ändringen.Metod: En studie gjordes av respektive banks årsredovisning för 2008. Det empiriskamaterialet analyserades sedan utifrån den teoretiska referensramen vilken utgörs av de delarav IAS 39 samt IFRS 7 som berör värdering av finansiella instrument, en redogörelse förverkligt värde kontra anskaffningsvärde samt en kort beskrivning av intressentteorin.Återkoppling: Tre av de fyra undersökta bankerna har valt att omklassificera, främst till följdav förändrade marknadsvillkor. Omklassificeringarna har i huvudsak skett från verkligt värdetill anskaffningsvärde.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

InledningIFRS-regelverket infördes 2005 och det har påverkat fastighetsbolagens redovisning.Branschen har genom organet EPRA tagit fram egna mått som kan användas för utvärderingoch analys av fastighetsbolagen. Studien skall belysa dessa skillnader och forskningsfråganlyder: Hur påverkas redovisningens relevans när man fokuserar på branschspecifika mått kontramått enligt IFRS, för fastighetsföretag?MetodMetoden som används för att hitta intressant data att analysera heter ?Lens model?. Metodenskall avspegla hur en expert analyserar ett företag, först tittar man brett på företaget i sin miljö,sedan studerar man företaget enskilt för att till sist gå ner på enskilda poster i räkenskaperna.Teoretisk ReferensramHuvudteorin är agencyteori. Teorin skall förutse vissa beteenden som rationella individer gör nären individ är tillsatt för att maximera vinsten åt en annan.