Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

Today more effective computer programs are in use, regarding design of geotechnicalconstructions. There is a risk that the theoretical background of the computerprograms, its limitations and the signification of the choice of soil parameter isforgotten when the computer programs become more user-friendly.This Master thesis deals with simulation and analysis regarding three computerprograms, FEM-design, with the addition Raft, Plaxis and BE-slab. Comparisons aremade for settlement and maximum moment in a concrete-plate. FEM-design is a threedimensional FEM-program, foremost created for design engineers. Plaxis is a twodimensional FEM-program, intended for geotechnical engineers while BE-Slab is aBoundary elements program in two dimensions that is mainly used by designengineers.

The Swedish language has for over six hundred years been under influence of foreign languages. Nowadays, it is the English language that undoubtedly affects it in largest scale - even though both French and especially German have had a serious influence through history. In an inquiry by behalf of the Swedish Government, named Mål i mun ? förslag till handlingsprogram för svenska språket (2002), one of the conclusions was that journalism is an important area that has to be under linguistic supervision to avoid a gradual weakening of the Swedish language. It is also a known fact that the Swedish sports writers has a tendency to use a lot of English words, even though there are equivalent Swedish ones applicable.

This paper deals with U 150, a rune-stone raised by Jarlabanke, a wealthy man who lived in the 11th century. He raised about 7 rune-stones telling us that he made bridges, roads and was the owner of the whole of Täby. U 150 is carved with ornaments that seem to be a lot older than the other ornaments of the Jarlabanke stones that Jarlabanke raised for himself, while he still was alive.  It is argued that the rune-stone U 150 was in fact made by another man called Jarl Banke (not Jarlabanke), who was a Jarl in the 11th century and is mentioned on at least three rune-stones in the same area as the Jarlabanke rune-stones..

Arbetets syfte var att undersöka hur vi som lärare kan använda oss av laborativa uppgifter när eleverna arbetar med areabegreppet inom matematikens geometriområde. Intervjuer med sex elever och observationer av 36 elever valdes från två klasser i årskurs sju. Resultatet visade att många elever ansåg att det var positivt om man kunde variera undervisningen genom att både använda sig av laborativa uppgifter och arbeta i läroboken samt att vissa elever även fick ökad förståelse för areabegreppet när de fick arbeta laborativt..

Skärgårdsstiftelsen, which is responsible for several of the archipelago islands in Stockholm, has chosen to explore the possibilities for more sustainable heating systems in buildings on the islands in collaboration with KTH. A reduction of energy use and improving the efficiency of existing heating systems are included as part of the environmental work. This report studies the island of Grinda, which is located outside the area of Vaxholm in Stockholm. The study area consists of a guesthouse consisting of a restaurant as well as conference facilities and four neighboring cottages used for overnighting. The cottages now run solely on direct electricity, both for heating and hot water.

Syftet med detta examensarbete är att undersöka hur några pedagoger i olika skolor uppfattar sin professionalitet när det gäller att samtala med föräldrar och elever vid eventuella samtal som upplevs som svåra. I vår studie har vi intervjuat sex stycken pedagoger på tre olika skolor i Stockholms län. De pedagoger vi valt att intervjua är en rektor, en specialpedagog, en kurator och tre lärare i de lägre åldrarna. Vi kommer förutom dessa sex pedagoger även genomföra en försöksintervju med en lärare. Studien utgår från ett interaktionistiskt perspektiv och bygger på teorier från Vygotskij, Bronfenbrenner och Mead.

The current standards for design of steel beams are divided into four classes based on the slenderness of cross-sectional parts. Depending on the section class a beams load capacity is either determined by a plastic, elastic or a reduced elastic model. The division between cross-sections calculated by a plastic and an elastic model is today done in a very harsh way with no smooth transition. This leads to a large difference in the calculated resistance for the sections located near the class limits. Elasto-plastic sections are in the current situation calculated as purely elastic and their large plastic reserve is not considered in the current standards.

Delineation of recharge areas for aquifers is performed in the groundwater mapping process at the Swedish geological survey, SGU. This work is time consuming and performed manually. It is therefore desirable to develop a more general and repeatable method for defining recharge areas for aquifers.The purpose of this study was to investigate two other possible methods to delineate recharge areas for aquifers. The first method was to examine the possibility of using the topography of the bedrock to define the recharge areas for aquifers. To enable this, a method for generating the topography of the bedrock was developed.

Today, Sweden has about forty companies owned by the government. These are active on markets with variable competition. Some have been given special areas of responsibility that in a practical notion make them monopolists. The period when most public companies where formed (and with that the following subjection to competition) during the nineties and early 2000's, forced the formerly protected businesses to act on the terms of the open market. Parallel to this development the brand has for the last twenty years evolved into something great strategic importance for the business, including the business-to-businesses (B2B).

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Tropical rain forests only cover around six percent of the world?s land area and contain around 70 % of the world´s animals and plants. Tropical rainforests have been, and still are, negatively affected by human activities. These activities lead to forest degradation which has negative impacts on production and biodiversity. Between 1970-1980 forests in Borneo, Sabah, Malaysia, was subjected to intense logging.

The purpose with this study was to investigate how the behaviour and physiological parameters differ between high ranked and low ranked cows, and between cows in an automatic milking system verses conventional milking parlour. The study was carried out at the Kungsängen research Centre, Department of animal nutrition an management, Swedish University of Agriculture Sciences, Uppsala. Twelve cows, the six highest and the six lowest in social rank were selected from the automatic milking system for the experiment. Ten cows, the five highest and five lowest in social rank were selected from the conventional system. Blood samples were taken during milking and resting.

Recent statistic shows that about 28% of adolescents living in Stockholm drink alcohol at such a high level that their consumption counts as risky drinking. The correct term to use in this matter would be binge drinking adolescents.  In the more wealthy areas of Stockholm this group of binge drinking adolescents counts for as much as a third of the population. In contrast, the adolescents living in exposed areas do not drink nearly as much. Binge drinking adolescents in these areas only counts for 15%, nearly half as much as in the wealthy areas.In light of this the intentions of this study is to investigate which explanatory factors that can clarify the range-rated differences in binge drinking between adolescents in Stockholm.

For an outdoor environment to function optimally as a playarea requires that it is flexible, that is, contains places and elements that give room for the imagination and for own interpetretations, and also that the children in some way can influence and change their surroundings. It is also important to have variety, both in the sense that the playground has a unique character that distinguishes it from other places, and that it allows many different games and activities. There should for example be room for both wild games of running and moving around where many children can participate, and calm corners to withdraw to for rest or quiet play. A good playground should surprise, challenge and encourage children to discover their surroundings. One way to achive this is to use plants and materials from nature, whose irregular forms and structures can become interesting elements to explore. Vegetation also gives sence-experiences of various kinds, materials like twigs and leafs to play with and a place to play house.