Kandidatuppsats, Marknadsföringsprogrammet, Ekonomihögskolan vid Linnéuniversitetet, 2FE07E, VT 2011Uppsatsens titel:Sinnesmarknadsföring - En studie om en organisations förmåga att uppnå sinnesmarknadsföringens effekter utan en uttalad sinnesstrategiFörfattare:Cecilia Grothén, Ebba Slunge och Emma WiströmHandledare:Martin AmstéusSyfte:Belysa i vilken utsträckning en organisation kan skapa värderingar, känslor och välbehag hos besökare i ett servicelandskap, utan att Explicit använda sig utav sinnesmarknadsföring.Metod:Studien består av en kvalitativ förstudie och en kvantitativ studie där insamling av data skett med hjälp av en enkätundersökning.Resultat:Genom studiens enkätundersökning och dess resultat har det visat sig att ett relativt högt medelvärde kan utläsas, vilket antyder att organisationer utan en uttalad sinnesstrategi faktiskt kan skapa emotionella kopplingar i ett servicelandskap.Nyckelord:Sinnesmarknadsföring, sinnestrategier, emotionella kopplingar, värderingar, känslor, välbehag, servicelandskap..

In this thesis we will discuss the importance of human resource development in smaller companies and if it will change from when the Swedish economy was in an economic boom and later on came to be in a recession. We choose to use a more qualitative approach for this research in order to conduct a more in-depth study of five smaller sized companies located on Gotland, Sweden. In order to limit our research we had as an ambition to answer these following questions:? What obstacles are there when it comes to human resource development and knowledge transference within smaller sized companies?? What can simplify or enable human resource development and knowledge transference within smaller sized companies?? Does the teaching process change to a more tacit human resource development between co-workers when there is less room for conventional human resource development?The result of the research came to show that the biggest barrier, when it comes to competence development within smaller companies, is time. However, our research also showed that a majority of the companies has changed from a more external educational plan to a more internal educational plan which focuses on keeping the human resource development within the company.

This thesis deals with questions about competences and qualities that librarians inpublic libraries find that they need to be qualified suppliers of literature (books andmagazines).Our aim is to problematize the competence of the profession in relation to promotingliterature, knowledge in literature and reading habits. We want to know what librariansthemselves think about their own competences when it comes to supplying andpromoting literature. Does it have to be a leisure interest or do they get the possibility toread during working hours?What do librarians think it means to be a qualified promotor of literature and how dothey acquire the right competence? Do they believe that their competence correspondswith the occupational requirements? How much of their knowledge about literature andpromoting literature comes from personal interest and commitment?We primarily used the theories about competence by Per-Erik Ellström. One of thetheories is the one of implicit and Explicit knowledge.

A new curriculum, Lgr11, was introduced in Sweden during the Autumn Semester 2011. My aim in this paper is to investigate whether an integrated and interdisciplinary approach is possible within this new Swedish curriculum.Firstly, I will describe the approach to integration and interdisciplinary work used in the new Swedish curriculum. Secondly, I will analyze whether the curriculum allows for an integrated and interdisciplinary work.The method used in this paper is a qualitative textual analysis and analyzing the new curriculum´s approach to integration and interdisciplinary education has been the focus. The analysis has been based on the Explicit and implicit basics of integration and interdisciplinary work in the curriculum.I assume theories of subject integration and curricula to come up with my results in the paper.To conclude, the results of my analysis of the curriculum show that an integrated and interdisciplinary approach is not only possible, but it is also each school Principal's responsibility as well as part of each teacher`s objective. The Principal's responsibility is to ensure that the integration and interdisciplinary approach is undertaken in school. The curriculum is clear that teachers should let their students work interdisciplinary as well as vary their methods of teaching.

The first aim of this thesis is to descriptively identify and chart the activities of the strategic intelligence and environmental scanning that take place at the regional collaboration network Regionförbundet Örebro. This identification is essential in reaching the comprehensive and primary aim of the thesis: to discuss, through normative discourse, what the options of improvement are and in which ways systematic operations can be integrating parts in the organization. In order to offer guidance of development from the perspectives of environmental scanning, the question at issue has emanated from activities concerning the present methods of working at Regionförbundet Örebro.During the creation of this thesis, several interviews have been made with people who are regarded to be key roles within the regional collaboration network. An analysis has been made, based on governing documents and answers from the interviews, where possible improvements of the business have been identified. The inferences become parts of a greater potential of amelioration since they are presented as active solutions and proposals that can be directly adaptable to the organization.Our proposals of improvements/ameliorations are constituted by a number of concrete/Explicit points such as: a wider public information supply and an introduction of several annual routines and methods..

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s Explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

Syftet med föreliggande studie är att utifrån nyhetsrapporteringen i Ystads Allehanda och Sydsvenska Dagbladet Snällposten undersöka vems röster som gjordes hörda i den massmediala diskursen kring den asiatiska influensan som grasserade 1957. Utifrån olika teman, som jag vid närläsningen kunde identifiera som återkommande i nyhetstexterna, studerar jag vad man talade om och hur man talade om detta. Jag studerar också vem mottagarna var och om det förmedlas några speciella budskap. Dessutom gör jag en jämförelse av de båda tidningarnas rapportering i egenskap av att SDS kan sägas representera stad medan YA representerar landsbygd. Undersökningen genomförs med utgångspunkt i Faircloughs kritiska diskursanalys och utifrån det teoretiska perspektivet att språket i sig är en handling. Vad som förmedlas via språket är ingen avspegling av verkligheten, utan en konstruktion, som utifrån olika perspektiv och syften skapar ?sanningar?.

The aim with this essay is to investigate the attitude that employers have towards conflicts at the workplace and how this affects their way to prevent and deal with conflicts among employees. Another part of the essay is to discuss pedagogical issues related to learning through conflicts. With this aim and these questions of issues, we have found out which attitude employers have towards conflicts at the workplace as well as how they prevent and deal with them. We have also investigated which opportunities for further development employers sees in situations of conflict. This study is based on qualitative interviews with six women who are head of units within the communal area.

This Masters thesis aims at investigating how 15-year old girls use the Internet, particularly on their free time, taking a source critical perspective. It includes group interviews. The main question of this thesis was whether there is a need for specific user education. The following four questions were asked: What do they do on the Internet during their free time? In what way do the girls learn how to interact with each other on the Internet? How do they relate to different types of web pages and materials from a source critical aspect? What content do they consider to be relevant in a user education? The study is mainly focused on information use and information behaviour in different contexts.

Background: Competence development has become more important since the pressure on effectiveness is increasing and organisations are expected to constantly improvement. The design of the competence development activities is governed by the strategy which in turn will affect the outcome of the same. A knowledge intense business in which changes recently have taken place is healthcare, a business in which competition also has increased as a result from globalization. Due to this, it is highly important to take care of and improve the competence of individuals. According to this, we have found that healthcare is an interesting business to study with regard to competence development.

The environmental situation is becoming increasingly critical. The energy sector and other industries have a big impact on our climate and the public is raising their voice for companies to admit their responsibility towards the environment and society. Companies engage in corporate social responsibility (CSR) and happily disclose their responsible performance in annual reports. But what messages are they conveying in their CSR-reporting, and what attitudes towards CSR can be found underneath the Explicit content? The aim of this study is to discover which discourses exist in CSR-reports from Swedish energy companies, and how these discourses operate.

Den här rapporten behandlar frågeställningen om hur man kan anpassa systemutvecklingav ett informationssystem enligt livscykelmodellen till att inkludera användbarhetstester. Frågeställningen grundar sig i att god användbarhet inte är ett Explicit uttryckt mål i Andersens beskrivning av livscykelmodellen. För att besvara frågeställningen har vi utvecklat och testat ett bokningssystem åt en mindre verksamhet. Utvecklingsarbetet har bedrivits enligt en egen anpassning av livscykelmodellen. Testerna har utförts enligt metoden cooperativ evaluation.

This study explores the notion of class and social inequality as expressed in the Swedish election campaign of 2006 and in the reception of the Swedish conservative party as a "worker's party". Inspired by Fairclough's critical discourse analysis I have carried through an investigation of the debate. My sources consists in a collection of articles, mainly leader columns and contributions to the debate, from a selected number of Swedish newspapers.I found that an Explicit discussion about class, or use of the concept as such, was largely absent. In cases where the concept occurred it was often used in a purely descriptive sense or dismissed as outdated. Furthermore, I have drawn the conclusion that the traditional understanding of class is being challenged by a discourse which aims at establishing a new understanding of social inequality as lack of paid work.I take my point of departure in the belief that class continues to be one of the most important bases of social inequality.

Simkunnighet är ett kursmål i ämnet Idrott och hälsa som alla elever förväntas uppnå i grundskolan. I gymnasieskolans kursplaner för idrottsämnet har kravet om simkunnighet dock plockats bort. Syftet med denna studie var att undersöka i vilken utsträckning idrottslärare på gymnasiet använder sig av simundervisning, även om simkunnighet inte är ett kursmål. Studien innefattar en undersökning av de icke simkunniga elevernas möjligheter att lära sig simma på gymnasiet samt en undersökning om lärare anser att simkunnighet bör vara ett kursmål även på gymnasienivå.Metoden som användes för att besvara undersökningens syfte var kvalitativa intervjuer. Vår undersökningsgrupp bestod av fem aktiva gymnasielärare i Idrott och hälsa i en kommun i norra Sverige.Resultatet av undersökningen visar att idrottslärarna använder sig av simundervisning på gymnasiet trots att det inte är ett Explicit kursmål.

Forskningen i den här uppsatsen handlar om samekvinnor, en grupp kvinnor som kan ses som en glömd kategori i den pågående genusdiskussionen i Sverige. Utgångspunkten för uppsatsen är huvudfrågan: kan samekvinnor ses som dubbelt diskriminerade utifrån ett intersektionellt perspektiv, genom att tillhöra de marginaliserade grupperna kvinna och ursprungsbefolkning? Den anförda teorin i uppsatsen, intersektionellt perspektiv, problematiserar runt olika aspekters interaktion med varandra och inverkan på det upplevda och behovet av hjälp. Metoden som används är kvalitativ intervjumetod. Intentionen är att belysa samekvinnors situation som kvinna och ursprungsbefolkning och Explicit i kontexten våld i hemmets sfär som ett exempel på den dubbla diskriminering samekvinnor utsatts och utsätts för.