Title: The way to successLevel: Final assignment for a Master?s Degree in Business AdministrationAuthors: Larisa Glazkova and Veronika LarssonSupervisor: Jonas KågströmDate: 2011 ? JanuaryAim: Many companies are started each year, but only some of them are successful and generate worthwhile profits. Many new companies do not survive the first few years. The purpose of this thesis is to identify factors that can lead to success for small and medium-sized enterprises in Gästrikland.Method: We analysed 559 interview surveys that were collected during the years 2004-2010 and success factors were defined. Additionally, financial reports from the database Retriever were analysed.

This thesis of 15 hp has been implemented at Halmstad University, in collaboration with Saab Dynamics in Linköping. Saab Dynamics is a company operating in the defence industry where competition is tough. This necessitates new ways to increase efficiency in the company, which is the basis for this thesis. Saab Dynamics wants to introduce simulation driven design. Since Saab Dynamics engineers have little experience of simulation, required a user methodology with clear guidelines.

Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

The purpose of the study is, through literature and interview studies, to analyze and draw attention to critical mindedness regarding news features in a multilateral way. In the interview 16 participants got to see three SVT news features with lack of criticism. Great importance was given to the spontaneous reasoning of the participant. The study is explorative and has given a number of hypotheses and ideas for further research concerning the subject. Among other things the study shows that previous beliefs affect the critical mindedness of the individual, that individuals have the ability to think critically if reminded and that the trust of the source and medium affects the critical mindedness of the individual..

The objective of this study is to determine if and how Swedish businesses measure the efficiency of their purchasing departments.In this study I have interviewed six medium to large successful companies and asked them· Which ratios they use to measure the efficiency of their purchasing departments· Why they use these ratios and· How the results of these measurements are usedI can conclude that although there are no ratios or other measurements that directly measure the efficiency of purchasing indirect measures do exist.The measures applied are usually the result of demands from management and the results are reported back to management and used to follow development within a particular field of purchasing. Benchmarking, especially external benchmarking, is unusual..

ABSTRACT Our main objective with this essay is to provide a description of old people?s stories about aging. The essay is based on the empirical source of four qualitative interviews with older people over the age of eighty years young. The main goal is to inquire answers about; their time in the workforce; retirements; healthissues; media/advertisements; adolescence/youthfulness and attitudes. The following main questions have been dealt with: What do the elderly emphasize when they describe ageing? Are healthissues the prime subjects the elderly talk about? Do the elderly experience positive or negative attitudes towards ageing? What is their point of view of younger generations? In what way do they describe their years as workers? In what way do they describe aspects about their retirement? We reserved to consider the opinion of their own, to be the most valuable source in our study.

Många företag är idag aktiva med sina varumärken på det bildbaserade sociala mediet Instagram. Varumärken som marknadsförs där påverkas av att Instagram i egenskap av ett web 2.0-medium ger användare möjlighet att interagera med andra användare och själva styra över vad, när, vart och hur de vill konsumera information.Marknadsföring som bygger på att övertala genom avbrott, upprepning och en påträngande närvaro har därmed blivit allt mer ineffektiv. Därför måste företag för att nå konsumenter med sin marknadsföring engagera Instagram-användare att följa och fortsätta följa deras varumärken. För kunna skapa fördelaktigt resultat för varumärket måste företag förstå konsumenterna och vad deras beteenden grundar sig i. Denna studie ämnar därför undersöka hur Instagram kan användas för att skapa varumärkesvärde utifrån faktorer för konsumenters beteenden på tjänsten.Teorier som använts som grund för denna studies datainsamling och analys rör kundbaserat varumärkesvärde, mänskliga behov och motiv till användning av sociala medier.

This study aims to visualize the youngest preschool children matematical learning in the free game. In my study the mathematics will be analyzed  based on the interactions children participate in, and how children experience mathematics through the lived body.I have chosen to undertake a qualitative research in form of observations. Through this research method, I would approach the child's perspective, which means that i analyze the material that the children in the observations reveals to me as a researcher.The results of the study show that children experience mathematics skills both through the lived body, as well as in interaction situations between children. The mathematics are around among us, all the time. This is very important to take into account for children's continued development of mathematical knowledge..

The aim of this essay is to study how parents to children with learning disability experences the support they get from society. My main question has been: what kind of support offer does society offer this parents? What is good and what is less satisfactory in this support? The study is based on a qualitative method. Five parents with children who has learning disabilities has been used as base. The material has been analysed with a narrative, hernmeneutic perspective.The study concludes that the parents, use in this case, find that society does not offer the necessary understanding for their problem of their family.

The aim of this study was to get insight into refugee children?s perception about experience of the preparatory class, the transition to the ordinary class and the ordinary class. To get access to my informant?s perspective and also to get a more profound understanding of their experience, I oriented the study in a qualitative approach. This study will highlight the refugee children?s personal experiences and their point of view regarding the schools preparatory class, ordinary class, together with other pupils behaviour against them in the social interaction.

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

Event is a phenomenon that lately has become more common, especially within the tourism industry. This essay is a study within human geography and with focus on the meaning and the design of events. The purpose with this essay is to examine and describe the concept of event and to show how events can influence a region. Falkenberg is situated in the county of Halland by the west coast and the sea and because of that a natural tourist destination. The city is a known seaside resort since the end of the nineteenth century.

Research shows that there is a lack of knowledge of adult students with ADHD. Most of all research focuses on children with ADHD in school. The purpose of this study was to gain a better understanding of how adult learners with ADHD experience academic studies related to cognitive difficulties, emotion, motivation, and their experience of SOC. The questions tried to determine how any cognitive difficulties and emotions are perceived, how students' motivation to study impacted and their experience of SOC based on studies in higher education. To answer the purpose and questions used qualitative interviews based on three students with ADHD using a hermeneutic method.

Background: Cancer is the most common cause of death among children in Sweden. The disease and the treatment cause suffering among the children, which also affects their parents. Research has shown that parents of children with cancer have poorer health. It is the nurse?s responsebility to help, not only the child, but also the parents in their difficult situation.

In cooperation with Hälsoteamet Halmstad a pilot study was made to see if whole body vibration exercise has any effect on muscle strength, movement and experience of pain in people with knee osteoarthritis. Today whole body vibration exercise is a revolutionary exercise method that needs more studies to show the positive and negative effects. Osteoarthritis is a degenerative disease where more cartilage is destroyed than replaced. The most common symptoms are pain, stiffness, restricted movement, muscularly atrophy, tenderness and instability. The cartilage needs pressure to rebuild, it is therefore important that the patient exercise.