The aim of this thesis is to analyze how small and medium-sized management consulting firms in Sweden work with human resource management during digital transformation. By interviewing companies, this study explores their approach to attracting, recruiting, and developing competence. The results showed that management consulting firms have good access to candidates, made possible by having a strong corporate culture and attractive working conditions - Crucial parts for attracting talent. Social media and networking are frequently used for marketing and attracting interesting candidates. Digital tools and social media showed to be useful during the recruitment process, but personal contacts and networking still play a central role.

ABSTRACT Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes. Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis. Conclusion: The Swedish consumers with experience from buying clothes online have a high level of satisfaction and 96 % will consider doing it again. 85 % have done it more than once.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Title: Time to renovate ? The effect of communication on the relationship between company and customer in a change situationCourse/subject:Busniess administration, Leadership, 15hpAuthors:Fredrik Elghag, Ossian OlssonTutors:Ingemar WictorKeywords:The Million Programme, Communication, Relationship Marketing, Tentant, Landlord.Problem formulation:How does communication affect the relationship between company and customer in a change situation?Purpose:Examining how different parts of a communication process affects customers trust, commitment and loyalty to their company.Theoretical framework:The starting point for the study?s theoretical perspectives have been Morgan and Hunt?s (1994) previous studies on relationship marketing and Laswell?s (1948) communication model.Methodology:The paper is performed with a qualitative research approach and a deductive approach to answer the research question. Personal interviews were conducted with four employees in real estate companies and two tenants in each company stock.Conclusion:We have found that communication affects the relationship between company and customer. Tentants have experinced credibility of businesses is important for them to have a confidence and loyalty in the relationship. .

The aim of this master thesis is to measure library service quality in two groups of libraries, newly developed and well established, and to see if there are any differences in the users perception of the dimensions in LibQUAL+. The thesis also examines the different perception of quality for the user groups: undergraduate students, graduate students, and faculty. Another approach is to test the Swedish translation of LibQUAL+. Different theories on service quality are presented but the main theories are from the marketing perspective. The grounding and development of LibQUAL+ is described as well as the use of the instrument in different libraries.

Background: The competition is getting harder between the universities. To reach the high school students and discover which means of contact they prefer and how they perceive student recruitment are important issues in order to succeed in marketing strategies.Purpose: The purpose with our report is to investigate, analyze and compare the student recruitment in three universities and investigate how the high school students want to be contacted. Then we compare to see if they think alike.Method: We have done a qualitative study and chosen to use focus group interviews for the high school students and interviews for the universities to collect our empirical data. We have compared the empirical data and analyzed it with communication processes and marketing communication as theoretical grounds.Result: All of the universities work approximately the same way with their student recruitment. They put a large effort in the Internet and social networks as well as the personal contact.

 Syftet med denna uppsats är att belysa fenomenet homestaging i teori och praktik, med huvudinriktning på geografisk betydelse. Begreppet homestaging skapades på 1970-talet i USA och har funnits i Sverige sedan slutet av 1990-talet, men det är först på 2000-talet som det har blivit ett allmänt begrepp. Vi har för avsikt att jämföra homestagingens betydelse i ett litet samhälle, en mellanstor stad och en större stad. Då vi även är nyfikna på om det finns en geografisk skillnad, valde vi även att jämföra två likvärda orter i norra och södra Sverige. Vi har gjort enkätundersökningar på tre mäklarfirmors kontor i Ljusdal, Gävle, Stockholm och Vimmerby, för att ta reda på om de använder sig av homestaging och vad de har för tankar kring fenomenet. Vi valde dessa fastighetsmäklarfirmor då de har kontor på samtliga fyra orter vi valt att titta närmare på, och för att de har en relativt stor marknadsandel.Vi har även intervjuat tre kvinnor som arbetar med homestaging för att ta del av deras arbetssätt, syn på yrket och dess framtid. I uppsatsen belyser vi också homestaging som en upplevelse och hur bostadsspekulanter kan påverkas med hjälp av ?upplevelserummet?. Begreppet avdragsrätt och hur tilläggstjänster behandlas skatterättsligt, granskas även i uppsatsen..

The essay deals with questions concerning the reasons, difficulties and subjects for rejoicing which various people experience when visiting "voluntarily" old, lonely people in the congregation of Trollhättan. What knowledge is developed and which values are formed? How is aging and solitude experienced? The visits are co-ordinated by two lay workers employed by the Swedish Church. The study is built on oral interviews in April and May 2003 from a questionaire using open questions. The research group consists of six women between 65-80 of age with 1-30 years´ experience.Inner reasons, contact with other people in similar situations, positive responses to visits, and meetings in the visiting service group seem to be the principal driving forces.

The purpose of this thesis is to examine how investments are justified in the Swedish data center industry, with a focus on cooling equipment. This is achieved through semi-structured interviews with 20 different interviewees. These interviewees represent different facets of the industry and facilitate an understanding of which factors, such as: investment costs, operating costs, reliability, environmental impact and the influence of external and internal actors, come into play and to which degree they impact the investment decision-making process. The results show that primarily low operating cost in the form of low energy consumption is the driving factor when it comes to the procurement of new equipment. A lower environmental impact is a positive side-effect of lower energy consumption.

A common experience is that leadership could be better handled during reorganizations within the social services. The purpose of this study is to examine how social welfare secretaries experience their managers during reorganizations. How do social welfare secretaries experience the manger?s role and actions? While developing the interview questions it became relevant to illustrate further aspects: To describe how social welfare secretaries experience the reorganizations that they have gone through and their experience of the everyday leadership around the managers?; openness, availability, clarity, trust and skills regarding managing stress among their staff. The study is built on qualitative interviews with six social welfare secretaries within units working with economical social assistance in different districts in the city of Gothenburg.

The aim of this study was to investigate nurse?s experience of working from the philosophy of palliative care in end of life at home. The study had a qualitative design. Semi-structured interviews were performed with nine nurses working in advanced palliative home care. The analysis of the material revealed four categories and two subcategories.

Introduction : Structural cardiac malformations affects 0.8-1% of children born worldwide, in Sweden 800-1000 children per year. Most children with congenital heart disease and their families will have frequent and lifelong contact with highly specialized care. Awareness of the parents experience is crucial in order to improve the nursing care. These experiences will be illustrated using a theoretical model of family-based nursing. Aim: The aim of this study was to describe experiences of being a parent to a child with a congenital heart disease.

A rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..

Den här uppsatsen är skriven för att ge en bra insyn över hur Las Vegas drygt hundraåriga historia har sett ut genom ett Experience Economy perspektiv med inriktning THEME:ing. Uppsatsen kommer granska vilka viktiga historiska händelser staden varit med om och undersöka dem via ett THEME:ing perspektiv. Information som har samlats in till denna uppsats kommer från litteratur och filmdokumentärer om Las Vegas historia och The Experience Economy. Vad bidrog till att den lilla ökenstaden kom att bli en av USA:s mest besökta städer och idag har en population på över två miljoner? Hur har staden agerat när det dykt upp möjligheter för tillväxt? Resultatet av denna uppsats visar att Las Vegas har haft flera stora händelser att jobba med genom åren och anpassat sig och sett dessa som möjligheter till tillväxt istället för hinder.

ISO14001:2004 : A Human Ecological Tool?This is a study by means of litterature analysis and personal experience to find out wheather you could call ISO14001:2004 a Human Ecological tool. The ISO14001 is an environmental management system. I'm approaching the issue from a users' perspective and putting my experience of implementing the ISO 9001 at my work to good use. Though my personal experience is limited to the implementation of the ISO 9001, it is quite relevant to the task since the update of 2004 the ISO14001:2004 is brought closer to the ISO 9001 standard in many ways.