Ambush marketing kan kortfattat beskrivas som en marknadsföringsstrategi där någon associerar sin produkt eller sitt företag med ett stort idrottsevenemang utan att ha betalat någon sponsringsavgift. Fenomenet har fötts och utvecklats i takt med en allt mer sofistikerad sponsringsmarknad där sponsorer givits exklusiv rätt att utnyttja den goodwill som förknippas med ett evenemang. I Sverige finns ingen reglering som specifikt tar sikte på ambush marketing eller stora idrottsevenemang. Istället är varumärkes- och marknadsföringsrätten av enskilt störst betydelse. Internationellt har dock flertalet länder infört s.k.

Immigration is today happening in Sweden to a great extent and this requires a higher level of demands within the transcultural nursing. With this fact as a base to our literature review the aim of the study was developed. This was to investigate how immigrants with diabetes mellitus type 2 experience health and to find out the importance of knowledge related to the patients compliance of given advise and prescriptions. On the basis of the aim the following questions of issue was formulated: How do immigrants with diabetes mellitus type 2 experience their health and what knowledge do they possess concerning their illness? and Within which areas of the immigrants life is it important for the nurse to gain knowledge in order to affect and oblige him or her? A critical review of nine scientific articles emerged in three themes that answer the questions of issue.

The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

The aim of this study was to illuminate the experience of climacteric in women with different culture backgrounds. The method was a literature review. Results are made of nine scientific articles. Sex main themes come out. The results are showing that the experience of climacteric is varying from woman to woman and from culture to culture.

This study examines if children in 5th grade experience any speech anxiety about speaking when everyone in the class will hear but while sitting down either by their desks or in a circle. I also want to find out how much the children speak; do boys or girls speak more than the other sex? Is there any difference in space of speech in the classroom, and if so is it connected to speech anxiety? Gender perspective is the theoretical outlook that this study has which is used to find out if there are any differences between boys and girls in the amount they talk in the classroom and the way the children themselves describe how it is to talk in the classroom. To find out if children in 5th grade experience any speech anxiety while speaking sitting down in everyday activities I interviewed six boys and six girls and to find out how much they spoke I observed the grade for a total of nine lessons. The result shows that some of the pupils do experience speech anxiety when sitting down and speaking so that everyone can.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

PurposeThe purpose of this thesis is to investigate the market of pedagogic consulting and how the customers look upon these kinds of services and what the consultants think about the market. The following five questions were investigated:What is the situation of the market of pedagogic consulting?-          What needs and what demands are there of pedagogical consulting services? -          What are the economic possibilities for schools and municipalities to buy professional development and consulting services?What do schools and municipalities think about their needs and what do they think about buying professional development from consultants?-          How are the professional development offerings of the consultants recieved by schools and municipalities and is there a difference between the private and public sector of education? -          What impact could professional development have on schools?In what way is the marketing for pedagogic consulting done?Method In this study I have chosen to have a qualitative approach with an abductive perpective. I made these choices to get closer to what I wanted to investigate. Through the abductive methodology it was possible to go between theory and empirics.

My purpose with this paper is to investigate how yong girls with immigrant backgrounds experience the social citizenship.I have focused on civil rights and obligations but also on the experience of access to education, employment and social community.Finally, I have chosen to look at the social citizenship from a gender perspective..

The purpose of this study is to find out how and to what extent doctors use the hospital library?s collection of print and electronic medical journals. Major changes have the last years occurred in the journal collection. The journals are very costly and little is known about the user satisfaction with them. Therefore it?s important to examine how satisfied the users are with the collection and how they utilize it.

The purpose of this essay was to in a specific project for unemployed youths between 18 and 24 years, from an ecological point of view, examine how the youths experienced their unemployment and also to compare the purpose and structure of the project with the participants' experience.Important questions in my essay were how the unemployment affected the youths' identity and social circumstances, if the participants found the project meaningful, and experienced that they could influence how the project was formed, if the purpose of the project was in accordance with the youths' experience and how the ecological perspective could be used to understand the situation of the youths.To answer these questions one interview was made with one of the employees and five interviews were made with participant youths.The results of the essay was that the youths' experience of the project were very much individual. All of the participants found something in the project meaningful and most of them thought that it was possible to influence the project in some way. Something that both the youths and the employee pointed out as important was the employees and their supporting role..

The aim of this study was about how librarians in Sweden work with their web page to reach young people between the ages of fifteen and nineteen. Most of the youths in Sweden today use Internet every day for several reasons, and the library should have an obvious place there as well. It shouldbe obvious because almost all youths uses Internet every day and therefore the library needs to be seen there as well to reach out to them. Earlier research has shown that librarians and youths think differently in this question. Youths think that the library web page is more important for the librarythan the librarians do.How do the librarians work with marketing for youths on the web page? Do their policy documents help them in their work?To study this area we have interviewed librarians from six quite large public libraries from different parts of thecountry.

Background: Many elderly are feeling lonely and insecure in their homes; it?s difficult for them to cope with their life situation after discharge from hospital. There is therefore a need to get a deeper understanding of their situation and the need for action, thus possibly preventing a new hospital admission. Recent research shows that a better coordination is necessary when elderly are discharged from hospital and that the quality of the discharge is essential for how they cope at home afterwards.Purpose: To get a deeper knowledge of older people´s experiences associated with frequent readmissions to hospital.Method: A qualitative research approach was used trough interviews with open questions. Ten persons with an age of 75 years and older who had a readmission to hospital within one month was interviewed.

This thesis investigates how web agencys in Stockholm use, value and incoroprate the terms usability, user experience and interaction design in their work process. The purpose of this study is to investigate how creative professionals works with the notions of usability, user experience and interaction design with focus on the end user. Our definition of creative professionals is every employee at a web agency involved in the work process of developing digital artefacts in any capacity. We wanted to investigate how these notions are considered, consciously or unconsciously, during the workprocess. Semi-structured interviews were conducted at three different web agencys with eight different employees.

Since 1999 auditors have an obligation, according to 42-44 §§ aktiebolagslagen (2005:551), to report suspicions of crime. The obligation to report means that the auditor is legally obliged to report any suspicious economical crime potentially committed by the executive director or a member of the board to a district attorney. Prior to the enactment it was almost impossible for the auditor to report any criminal suspicion due to the professional confidentiality. According to Ekobrottsmyndigheten the number of crime suspicion reports filed by auditors has reduced by 50 percent in the Stockholm-region between 2006 and 2010. However, after the enactment crime suspicion reports increased successively each year.