Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

The aim of this Master thesis has been to analyse the debateon Wikileaks as it occured in the Swedish daily press during2010 and early 2011, as well as to identify what differentdiscourses influenced the discussions. The empirical materialconsisted of fifty-three articles, taken from three nationalnewspapers and has been analysed using the discourseanalysis theory of Ernesto Laclau and Chantal Mouffe. Thearticles were analysed in four stages which included:identifying statements concerning Wikileaks and itsoperations; identifying additional groups and individualsappearing in the debate and the statements made about these;grouping statements into themes and on the basis of thesethemes construct chains of equivalence and identify subjectpositions. The last stage consisted of identification ofdiscourses and the relationships and possible conflictsbetween those discourses. The results showed that fourdiscourses could be identified: the good democracydiscourse, the traditional diplomatic discourse, the goodjournalism discourse and the power-critical discourse..

Although Sweden is considered to be one of the world?s most equal countries, studies show that social work to a large extent is characterised of stereotype conceptions about men and women. This implies that clients with addiction problems are treated by there gender belongings and not from there individual needs. The purpose of this qualitative study was to examine how aware the social services are regarding gender perspectives and equal opportunities among male and female addicts. The social workers that were interviewed had different opinions about what extent the gender perspective had in the treatment of the clients.

Interaction is an important part of children?s development. The school is a main arena in which children learn to interact, mainly through their playing. This study aims at investigating the role of interaction in a leisure school didactic setting. The aim of the study is to gain a better understanding for how the pupils develop though use of social interaction.

Unemployment and long term unemployment is a reality for a large number of people in Sweden. This may be the result of structural changes in the labor market, but involves a wide range of issues. Along with other actors, the social services are obliged to support the long term unemployed to find a job. The aim of this study was to describe and analyze the work done by social workers towards the long term unemployed, 25-49 years old, in two municipalities. We performed altogether six qualitative interviews.

The purpose of this study was to try to develop a better understanding of the process that being a member in a new religious movement might imply, and to find out how the identity of a defector changes from the time upon entering the movement, while they are within the movement and after leaving the movement. We also wanted to examine what kind of help and support would be needed around a defection. The study focuses on identity and our questions were: How does the defector describe him/herself and his/her identity before joining the new religious movement until the period after defecting? What demand for support and help may there be when defecting from new religious movement? The theoretical starting point was The Identity Theory, Structural Role Theory and KASAM. A qualitative method was used and four defectors from new religious movements were interviewed.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

Industrialization of construction is by some considered to be a solution to the building industry's problems about the lack of quality, high production costs, low productivity and poor environmental adaptation. Meanwhile, industrialized construction partly earned a bad reputation after the million housing program. As large-scale projects where promoted during this period, it worked very well to use the technique of construction elements. In the mid seventies though, criticism arose which claimed that the aesthetic qualities had been deprived in the corporates effort to make housing production as efficient as possible.Tyréns, Derome and CBBT (centre for building and housing in wood) cooperates in a development project to develop a building system for 4-8-storey buildings, consisting of three platforms: a technology platform, an IT platform and a processing platform. The technology platform consists of flexible, industrially built flat modules of wood and from this platform the subsystem stairwells, is broken out.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

The number of young women who self-mutilate in different ways has increased dramatically in recent years. Self-mutilation is a way of trying to feel better for the moment. People who self-mutilate often have some other underlying illness such as borderline disease. Women are overrepresented in this group of people and their behaviour is often rooted in a history of childhood trauma, sexual abuse, and psychic maltreatment. The aim of this study is to reveal thoughts about the future among young women who self-mutilate.

In this study I have compared two systems of handling TMR, self-propelled/ self loading mixers and conventional towed mixers, what has been investigated is the time for filling, mixing and feeding TMR as well as maintenance and fuel consumption. The background of this study is the structural rationalization within the Swedish milk production that has put focus on efficiency and reducing of costs. Forage and labour are the two biggest costs in milk production today. The study has been performed by visiting three farms and with a stopwatch measured the times for filling, mixing and feeding TMR. At the time for the visits, the users have been interviewed regarding maintenance and fuel consumption. They have also had an opportunity to give comments of how they experience the mixers. The result of the study after processing is that the average stock in the study can save 74000 SEK a year by reducing time for filling, mixing and feeding TMR to cows with a self propelled/ self loading mixer . The conclusion I can make of this study is that it?s not the size of the stock that decides whether it?s interesting to invest in a self propelled/ self loading mixer, but the presumptions on the farms, for instance forage logistics and mechanical equipment..

The aim of this essay is to answer the question of how ? in what ways ? Jeanette Wintersons Written on the Body and Sarah Waters? Tipping the Velvet are queer texts. My method is that of a thematic analysis, focusing on words and phenomenon related to definitions of the multi facetted term ?queer?. The analysis covers themes of lesbian focus, performativity, performance, speech-acts, and heteronormative and queer relationships.

Today more and more companies are looking out to adopt a new generation intranet, a social intranet where all employees can engage to express themselves and share information. There are large expectations on these new services, which have the opportunity to create high business value if used actively and qualitatively. However, there is a large challenge in knowing how to best implement these services in an organization in order to achieve this. This paper has investigated how an implementation should be made by defining obstacles for the implementation and adoption, discussing how they could be overcome, investigating what incentives could be used to foster usage and finding common success factors for an implementation.By a qualitative research method, consisting of five case studies and two focus area interviews we found a number of steps that must be followed for an implementation to be successful. First the conditions of the organization must be investigated in order to see whether or not social tools are suitable.

Obese horses with insulin resistance are often also afflicted with laminitis. Horses with these symptoms are given the diagnosis equine metabolic syndrome (EMS). Signs of insulin resistance are excessive accumulation of adipose tissue on the neck, around the withers and on the dorsal area of the hindquarters. Insulin resistance means that the function of insulin is defective and does not stimulate glucose uptake by the cells in the body in the correct way. This will result in an increased insulin release.

The ever-changing modern health care environment places high demands on leadership skills. The purpose of this study was to describe the causes that effect leadership within the health care services carried out in a municipality. Data was collected by interviewing four health care managers, three registered nurses, eight enrolled nurses and one auxiliary nurse. A qualitative approach based on a content analysis method was conducted in the analysis of the interviews. Latent content deals with relationship aspects and interpretation of deeper underlying meaning of text.