Titel: Comparative study between traditional seminars and webinars for marketing purpose. Level:Final assignment for Bachelor Degree in Business AdministrationAuthor:Peter Nicks and Alexander WidellSupervisor:Aihie OsarenkhoeDate:2011 ? JanuaryAim:We want to examine how businesses can use webinars to supplement or replace seminars in its industrial marketing. When should businesses use seminars, when should they use webinars and when should they use a combination of the two?Method:We have chosen to do a combination of quantitative and qualitative research.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

This hermeneutic case study examines how and why an insurance company?s output has been affected by a CEO-succession. The authors pay specific attention to three activities; changes in personnel and organization structure, handling of media and change in customer focus. It is shown that the CEO was able to influence the company?s activities and this discretion was primarily created through her relational capacity.

This study is about organizing major sporting Events. Sporting Events? numerous positive outcomes for the hosting region has resulted in a growing number and size of sporting Events globally. The aim of this study was therefore to provide further knowledge about how organizations in major sport Events practically and strategically operate and how processes related to organization and leadership can contribute to the success of the event. The study focuses the context of a Swedish national multi-sport event hosted and held by three different cities, three different years.

Nethouse Sverige AB is an IT consultancy in need of a mobile solution to inform participants of in-house Events and distribute news to their consultants working in the field. This report  describes the planning and development of such a solution. The result of this thesis is a three system-solution. A mobile application where it is possible to view news and information about in-house Events, and also receive suitable notifications, a web service which assists the mobile application by providing the corresponding information and finally a website to manage the information and notify mobile clients..

What is it that makes some Events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for Events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. The results showed that factors such as; possessing a good knowledge of the organization, its external market environment and its stakeholders, proved significant. Similarly, to use the correct custom marketing methods, maintain and attract new stakeholders, and to have nice and caring work staff, were factors contributing to the success of wealth..

There is much literature covering strategic change under different circumstances but very little concerning how companies act strategically under sudden and radical changes to market conditions. Based on three different Events (the terrorist attack in the USA September 11th 2001, the Tjernobyl accident April 26th 1986 and the Islamic revolution in Iran 1979) with such radical changes as a result we chose three companies that were affected (SAS, Asea Atom and Atlas Copco). The result of the Events that were studied in this thesis is extremely unusual to their character. The Events themselves were sudden and of a temporary nature but the results were long term changes of market conditions. Through personal interviews the authors have tried to establish how the companies have perceived the Events and how the top management has strategically handled the situation.

This essay elucidates upper secondary students? literacy practices, (literacy Events, literacy competencies and literacy culture) during a typical day, with focus on the daily literacy practices. A literacy ethnographic study conducted in the environment which participants naturally are, at home, at school and in leisure. The study is inspired of a project, Skriftbruk i arbetslivet, ´Literacy Practices in Working Life´, that conducted by Anna-Malin Karlsson, Per Ledin and Olle Josephson, in collaboration with Vetenskapsrådet ´Science Council´(2002-2004).The result of this study shows that students from professional preparing programs not use such literacy competencies that been tested in traditionally reading comprehension test, particularly much. However, do they read a lot during the literacy practices day by television, computer and mobile phone.

My essay begins with two stories showing two different perspectives when looking at learning in preschool. These two different learning styles I have chosen to call, the measurable and the difficult to measure learning. As a pedagogue I am involved in both Events. In these Events I describe how different we pedagogues interpret our governing documents on children's learning. By describing how the educational activities are designed differently in the two Events, I try to highlight the pedagogues views on learning in preschool.

Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. Special features we have looked at are the student ambassadors ands their impact, the meaning of a give-away and also if there are any essential factors to get in contact with the young at fairs and Events, and if new technology had an important role to play in the area.Our research has been inductive, and therefore, we have created our own theory and reflected it to the larger topic of event communication and its theories. Our research method has been triangular, both quantitative and qualitative; interviews with those who work with student recruitment, and surveys to young people in upper secondary school.Our study showed the importance of student ambassadors and their specific task to be nice, friendly and outgoing.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such Events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many Events that recur annually, including the Swedish Rally.

This thesis investigates the overall risks of flooding over the Design Basis Flooding Level (DBFL) at the Swedish nuclear power plants (Oskarshamn, Ringhals and Forsmark), using statistical data and methods, but also considers historical Events which might affect the overall risk of flooding at the specified sites.Considering the nuclear accident which happened in Fukushima in conjuction with the earthquake and tsunami which struck eastern Japan on 11 March 2011, operators and licensors of nuclear power plants all over the world conducted reviews and investigations on the overall risks posed to the plants from external Events. One important such event is extreme water level.One part of the thesis includes an extreme value analysis (using Generalized Extreme Value distribution and Generalized Pareto distribution) of water level data from SMHI (Sweden's Meteorological and Hydrological Institute) measured at stations close to the Swedish nuclear power plants. The results of the statistical studies indicate that considering the return period used in the thesis (100 000 years), the water levels at the Swedish nuclear power plants are not expected to exceed DBFL.The other part of the thesis consists of a historical study of extreme weather-related Events. The results of this study indicate that no historical Events seem to have occured which would indicate a higher risk of flooding than the one suggested by the statistical study. .

This Master thesis aims to study the relation between Swedish governmental cultural policy and cultural Events at two Swedish public libraries. The Masters thesis demonstrates how national cultural policy regulates every part of the public library. This demonstration is a result based upon national cultural policy documents and interviews with employees at two public libraries in Sweden. The conclusion that national cultural policy regulates this part of the public library is drawn with help of the circle of culture as applied in Culture Studies and Michel Foucault theories of power. The thesis contains the answer of four questions, two involving cultural policy and the other two Events at the library.

Event is something that an increasing number of Swedish cities are investing in since it contributes to higher attractiveness of cities and generate economic revenues. New arenas are built around Sweden to meet the increasing demands to host such Events. Event projects are carried out in Sweden and it is important that the planning phase is carried out thoroughly to get a successful project. This thesis aims to look more closely at selected organizations and how they plan their projects and whether it is possible to follow project plans in the event projects. Karlstad has many Events that recur annually, including the Swedish Rally.

Purpose: The purpose of this Bachelor is to analyze how the organizers of a Major event price their tickets and how these strategies consistent and differs from dynamic pricing. The study also aims to analyze whether there are conditions for dynamic pricing in Major Events in the future.Theories: Dynamic pricing - Kimes model, Segmentation, price discrimination, variable ticket pricing.Method: The study used a triangulation where a qualitative interview was combined with quantitative data collection. Primary data was collected through a qualitative approach through an interview with General Secretary Tony Wiréhn and Marketing Director Malin Eldh in the local organization of the IIHF World Championship in Sweden. The quantitative data collection was to collect price information from the games played in the Swedish side of the World Championship organization arrangements.Conclusion: The conclusions that can be drawn are that the organizer of Ice Hockey World Championships today largely applies segmentation and also the second and third degree price discrimination. World Cup organization believes that it has something they call "semi-dynamic pricing", which according to this study involves a variable pricing with dynamic tendencies, then prices on some games adapted based on supply and demand during the sales period.