Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

The purpose of this master`s thesis is to examine how the contemporary changes in society display itself in the network Ecumenical Forum of European Christian Women EFECW and to increase the understanding of networks. My main questions are: What does the networks structure look like? What does the networks relationships look like? How is identity created in the network and what types of identities is created? The objectives are reached by using two methods, qualitative inquiries and document analysis. The inquiries were carried out to nine members in the network of different countries. The theoretical framework of the thesis is Manuel Castells theories of the network society, and the study is also placed in context by a presentation of previous research on the field.

The present Equality Project in the Swedish preschool has been studied according to its view on sex and equality. The purpose was to find out how the Equality Project is described, interpreted and implemented.The research questions focused the central concepts sex (gender identity, gender roles and gender patterns) and equality in the political level, the educational level and the executing level of the Equality Project. From each level some central texts were chosen and analysed.The results indicated that equality is interpreted as connected to an absence of gender patterns and gender roles. The concept of gender identity is differently understood in the different texts. The normative focus and the lack of psychology in the Equality Project are discussed..

This study revolves around calculating the extent of appearance of both anonymously and named men and women as well as determining whether or not Yvonne Hirdman?s gender theory is applicable on two versions of a Swedish educational history textbook called Epos: historia: för gymnasieskolans kurs A (2008) and Epos [historia] 1b (2012), published for two different curriculum. Our qualitative investigation of two parts of the book?s content proves that the two principles of gender system are present in both books, although to a lesser extent in the latter version. Calculating the material, results have shown that anonymous men and women are almost equally presented in Epos 2012, which is not the case in the 2008 version.

Young women with immigrant background are generally looked upon as victims of patriarchal structures and cultural determinism.The purpose of this bachelor thesis was therefore to have a salutogen perspective. We investigated how young women with a transcultural background are affected by and how they use their experiences from different backgrounds in their creating of identity.We based our essay on qualitative interviews and current research on the subjects of multi culture, identity and youth. The interviewees were seven young women with experience of multi cultural background and performing different kind of artistic activity.The theory and empirical material combined and compared resulted in three themes: affinity, cultural hybridization, and salutogen factors.We saw that for those young women affinity functioned as a basis for creating identity and that their double background enriches them in several aspects. The three major salutogen factors that the interviewees had in common, and we emphasize, are their struggle, open mind and awareness of freedom.The global youth culture has a great impact upon the young women and to some extent we could recognize cultural hybridization. We consider this neglected subject urgent and very relevant for social work in the multi cultural society of Sweden..

Tyr ? A historical and comparative study of configurations and formations connected to the Old Norse god Tyr. Klas af Edholm This thesis has two aims. One is a discussion of the history of the study of Old Norse religion and related aspects, centered on how general tendencies within the area of research have affected the interpretations of the god *T?waz/Tyr.

?How does the Turkish debate appear concerning the EU-discourse in relation to political conditionality? Is Turkey accepting the demands that are being made?? These questions are answered in this thesis through a qualitative document analysis of the debate concerning EU as it is in Turkish newspapers and statements made by Turkish political representatives. The debate is used to describe the association?s process in a candidate country through investigating how the process and the relationship between EU and Turkey are discussed within the country. The national debate is then used to compare with the accession process for the Central and Eastern European countries based on conditionality to discover if Turkey is different from other candidate countries and if so explain why.

There is little knowledge about abuse of anabolic androgenic steroids (AAS) in Sweden. Thispaper aims to explore, from a discourse psychological angle, how persons with experience ofanabolic androgenic steroids (AAS) construct there identities.The theory and method used as a frame for the paper is discursive psychology, depending on thefocus in the paper of human beings use of language in the construction of identities. Forcollection of data interviews were made. The six respondents al had experience of use of AAS.The interviews illustrated how users of AAS speak about AAS, and create there identity, inrelation to AAS. In the interpretation of data we used two different tools, used by discursivepsychologists, interpretative repertoires and subject positions.

The aim of this paper is to study whether the way directioners (One Direction fans) on Twitter express self-understandings denote fandom as a sacred experience. For this purpose, the data was analyzed in relation to Nicholas Jay Demerath III typology of the varieties of the sacred experience. The method used was discursive psychology. The data was analyzed by how the fans draw the line between ?us? and ?them?, when expressing their self-understandings and their position in relation to others. Five themes were identified: (1) positioning and demarcation for membership, (2) group identity, (3) conflict, (4) the norms for behavior, opinions and language and (5) the group?s role and function.

The purpose of this study is to get increased knowledge of young people and their experience and thoughts about existential questions, and if the adults in Junior highschool take them into consideration. Our purpose to look at the result in a gender perspective was also a part of this work. Our starting point is the theory of youth, their existential questions and the importance of their identity-work in the late modern society. We interviewed six youth at the age of 15-16. We used hermeneutic theory to analyse the text.

This essay is based on seven lifestoryinterviews with people who are undergoing orhave undergone a long asylum process. Four women and three men have contributedwith their stories about their experiences of waiting for a determination of theirapplication for residence permit. The main aim of the essay is to give betterunderstanding of how to be a refugee and a long asylum process affects people's abilityto narrate and thus examine their opportunities to be active in the construction of theirown identity.The questions that are debated and discussed are:? What can it mean for an individual's identity to escape her country and for a longtime wait for decision of asylum?? What stories can be told?? What reality are highlighted as central in the stories?? How do they handle their situation and give meaning to their lives?The analysis is based on two main theoretical perspectives: narrative theory and identitytheory. The approach is that people create meaning of events through storytelling andthat they through this process of narrating construct (and reconstruct) their identities -the self image as one have and wants to present to others.In the analysis three different types of stories are distinguished, stories that arerepresented in the empirical material: the story that can not be told, the story that mustbe told and the story that are gladly told.

This study attempts to examine the existence and development of price differences in the car sector in Europe. The time period is between 1995, the year of the Swedish entrance in the European Union, and 2003. The study is based on data supplied by the European commission, on a bi-annual basis. Both price differences in general in the EU, and price differences between Sweden and other countries in the EU are examined. The theoretical law of one price is related to the economic integration of the EU and the car sector.

The aim of this study is through a policy analysis to illuminate the decisions that the EU has taken to respond to the terrorist attacks in the US, Madrid and London and through this analysis try to explain the problem of each decision and find out if these decisions might risk the individual rights of the European Union?s citizens.In order to reach this purpose the following questions are to be answered: In what way has the EU?s decision-making process, regarding its fight on terrorism, been affected by the terrorist attacks in Madrid and London? What consequences may the EU?s decisions against terrorism have on the individual rights?The method that has been used is qualitative studies of literature and the main material is overarching policy documents from the EU.The conclusions are that the bombings in Madrid and London have increased the speed of the decision-making process and more areas have been included in the union?s fight against terrorism. If individual rights are at risk by the union?s decisions there are reasons to be concerned. But my conclusion is that the European Union has to have strong and effective instruments to answer to the threat of terrorism..

The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. International visitors today wants to find destinations with a rich culture, authentications and traditions to get closer to the destinations identity. The study examines how three of the biggest companies, who works with the promotion of Sweden to an international audience, using the Swedish food culture as a marketing tool. We find that the visitor would like to get closer to the Swedish identity, which the Swedish food culture helps with..

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..