The purpose of this study is to highlight the opportunities of using social media as a communicative tool to attract and engage customers on different social media platforms. In recent years social media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve with social media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

This paper aims to analyze how preservation of and access to old and rare book collections are organized in public libraries in Serbia. The paper is based on an analysis of documents, a survey and qualitative interviews with librarians in Belgrade and Novi Sad. Serbia is a country that has experienced violent historical periods with far-reaching consequences for its old and rare book collections. The interpretative background refers to documents about cultural policy in Europe and in Serbia. Serbia is a country in transition which aims to join the European Union.

This essay focuses on two social workers talking about their working field in the prostitution area in a Swedish city. The study aims to investigate how the social workers talk about their field and clients that are in it through the use of narrative analysis. Furthermore we discuss the complications with qualitative interviews, narrative analysis from a feminist theoretical and methodological point of view. The study is based on an interview with the two social workers. The result reveals only tendencies rather than a general "truth".

For a long period of time there has been an extensive documentation of how things are presumed not to be at our workplace. However there is little knowledge on how it is supposed to be, what makes us feel good and what makes us retain our well-being. The aim of this study was to survey the attitudes towards factors of well-being at the workplace among personnel at four institutions at Kristianstad University. The work method used in this study is quantitative and a questionnaire survey was carried out to produce an overall picture. The majority considered praise from manager and the opportunity of development discussions of great importance.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

The purpose of the study is to show the conditions there are by working with aesthetic expressions in pre-school and how these activities are implemented. Questions that we are going to discuss are: What are the conditions for working with aesthetics in pre-school? How is the work implemented when it comes to aesthetic expressions? Our ambition has been to study what conditions it takes to use aesthetic expressions in a way that is meaningful for the children and also show the conditions and alternative methods that are present in different schools. We have used a web survey to reach a result in the study. This web survey includes questions about the different aesthetic activities and has given us the answers to the questions above. The result shows that there are different ways of working and different views at aesthetic expressions.

Title: School in Change : Good Grades = Good Democrat? Level: Final assignment for Bachelor Degree in Political Science Author: Marcos Castro Allende Supervisor: Per Strömblad Date: 2013 ? May Aim: The background to this study is a book published by Staffan. I Lindberg & Richard Svensson where they presented a hypothesis that the decline in trusting democracy within Swedish youth is a result of the deregulation of the education in Sweden. The aim of this study is to test this hypothesis and see if the declinne in democracy can be seen already before graduating from elementary school. Method: The method used in this study consist of a survey distributed to students at two elementary schools that differentiates in question of grades and social status. By comparing and analyzing the results of this survey with the claims of the hypothesis, former studies and Lipsets theory of the working-class authoritarism a conclusion is made of the hypothesis credibility. Result & Conclusions: The results showed that there may be a a difference trusting democracy between students with higher grades and those with lower grades.

Background: The background explains different financial crises and the effect those crises had on the Swedish acquits regarding variable compensation. The resent discussion regarding variable compensation and the main problems with bonuses is also explained. Our theories for this essay is mainly based on the new directions from Finansinspektionen FFFS 2009:6,7 and stakeholder theory. Other theories used are agency theory, stewardship theory and economic man.Purpose: The purpose of this essay is to analyze the new directions for variable compensation and to investigate if these new directions can lead to a more long-term thinking for managers in banks. Method: We used semi-structured interviews with open questions for our survey.

Illegal logging and its related trade is of great concern around the world. The European Union Timber Regulation (EUTR) is a regulatory approach by the EU to prevent illegal timber and timber products to be placed on the European Union inner market. This means the regulation affects both actors in the member countries as well as the actors exporting timber and timber products to the EU from non EU member countries. This study aims to study the implementation process of the EUTR in Bosnia and Herzegovina (B-H), and its preconditions. Institutional theory is used to understand and explain how the EUTR affects B-H organisations? business environment, and how the organisations choose to respond to the EUTR.

The aim of this thesis is to examine the institutional effectiveness of the environmental institutions Helcom and the Mediterranean regime, by using Haas, Levy and Keohane's "the three Cs"; governmental concern, contractual environment, political and administrative capacity. The method used is a comparative analysis.This study takes into consideration the specific structural and economic factors that are prevailing in each region where the environmental regime operates. This study also takes into account the influence of the European Union as a factor that affects the environmental progress.By focusing the study on the line of conduct concerning hazardous substances by respectively regime this study shows that the institutional effectiveness is fulfilled in neither Helcom nor the Mediterranean Regime, although Helcom has been more successful. The lack of state capacity is the most restraining factor for both developing countries and countries in the transition towards being developed, to achieve a good environmental status of the sea. This study also shows that the European Union sometimes has a greater impact on the environmental progress in states, rather than the environmental regime in countries that were/are aspiring members, thus showing the ineffectiveness of the regime..

Sex equality law within the European Union is well developed and has since the Rome Treaty, given rise to several directives and other judicial acts on this matter of community law. The concepts of direct and indirect discrimination emerge from the general principles of Equal pay and Equal treatment and have been codified and amended several times until present.The lasts years, authors within the field of Equality Law has been pointing out that there is a common desire for simplification of discrimination law in Europe. The question has arisen whether this simplification could be implemented trough the introduction of a general justification defence for direct sex discrimination.The concept of direct sex discrimination - when a person of one gender is treated less favourably, on the grounds of gender, than a person of the other gender would be treated in similar circumstances - leaves no possibilities for such justification today. Indirect sex discrimination ? which arises from the equal application of neutral rules that shows an adverse impact on one group ? can be justified if the rule answers to true requirements of the job.Does the proposition that direct discrimination should be justified find support in the inconsistency of the present legislation? This paper will examine this and other questions concerning the wish for a general justification defence through studies of case law from the European Court of Justice as well as differing opinions from authors within the field of equality law..

The aim of this thesis is to interpret and discuss the weapon-graves of Viking Age Birka. The weapon-grave phenomenon is deemed differential in relation to the rest of the grave-material of the site, and thus the questions that motivate the thesis is: who was buried with weapons and why? Further questions arise regarding the social aspects of individuals who were buriedalong with weapons. The theoretical approach will be to evaluate any differences in 'social class', 'social age' and 'gender' between the weapon-grave contexts. By conducting qualitativeand quantified analysis of the grave-goods, this thesis adresses both overall and detailed patterns in correlation and constellations between weapons, other grave-goods and terms of burial..

This master thesis was made to describe how sales organisations are constructed in Sweden within an industry with almost every sales situation as a new task selling, and where almost every selling is over one million Skr. One of these industries is the homebuilding industry with companies that manufacturers prefabricated houses and semi-fixed manufactured homes in Sweden. The pre-studies where made by using the Internet, intervjues and theory studies to construct a conceptual framework. The sales organisation was conceptualized to be able to measure: salesman, sales leader, improved skills, communication, reported information, compensation and company targets. This conceptualisation and operationalisation lead to a survey that captured organisations within the homebuilding industry in Sweden.

Studerade effekten av social ångest och självfokusering på attributionsstil och impressionsbildning. En 2 (uppmätt hög/låg social ångest) x 2 (manipulerad hög/låg självfokusering) design användes. Deltagarna var 68 studenter, 56 kvinnor och 12 män. För attributionsstil användes separata skalor för bra och dåliga händelser. För impressionsbildning användes en positiv och en negativ skala.