Mönsterformgivare på den svenska marknaden verkar i en växande bransch som är svår att slå sig in och särskilja sig på. Många arbetar även som egenföretagare vilket innebär att individens personlighet till stor del påverkar hur varumärket uppfattas. En möjlighet att stärka eller marknadsföra sitt varumärke är genom storytelling, där sanna historier används för att spegla företagets kultur och värderingar, vilket kan bidra till en unik position på marknaden. Det finns sedan tidigare forskning som visar hur storytelling kan användas för att bygga ett varumärke och som marknadsföringsstrategi. Dock har inga studier inom storytelling som riktar sig mot egenföretagare, mönsterformgivare eller den svenska marknaden identifierats.

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

International trade in services has increased over the past 30 years as a result of progress in information and communication technology, increased focus on services from the manufacturing sector and the establishment of trade associations.The international market for healthcare services, also referred to as medical tourism, is growing more and more. Patients increasingly seeking treatment at other countries healthcare systems because of long queues within their own country or because it exists better prices for the same care abroad. However, this type of service exports occurs at a limited extent in Sweden.The purpose of this study is to highlight and analyze the conditions for Swedish service companies to export healthcare services. This, includes the challenges and opportunities that exist to expand the exports of these services.The approach for this study has been in the form of interviews with two market actors and written responses, from the same interview guide, with three market actors. These market participants are the so-called Care companies which export healthcare services in various counties, and the membership organization Swecare who work with export promotion activities for its members in the Swedish healthcare sector.

Syftet med denna uppsats är att utreda konsekvensen av att det finns distinktioner i de rättfärdigade inskränkningarna inom etableringsfriheten mellan bolagsrätt och skatterätt samt att undersöka hur de svenska CFC-reglerna kan anses utgöra en rättfärdigad inskränkning i den grundläggande principen om rätten till fri etablering. Etableringsfriheten stadgar medborgare och bolags rätt att fritt etablera sig och bilda bolag inom Europeiska unionen. För att en medlemsstats nationella regler ska kunna inskränka den grundläggande etableringsfriheten krävs att inskränkningen kan rättfärdigas.De rättfärdigade inskränkningarna ser olika ut beroende på inom vilket rättsområde de tilllämpas. Etableringsfriheten är mer långtgående på bolagsrättens område som enbart innefattar en rättfärdigad inskränkning. Inskränkningen kan motiveras av bristen på en unionsrättslig reglering på området.

Purpose: The purpose of this paper is to research and analyze how the establishment in new markets of small and medium Swedish fashion companies can be made more efficient from a network perspective. Methodology: The researchers have decided to take a phenomenological standpoint and undertake an exploratory study in order to gain understanding of the phenomenon of market entry and the use of networks. The researchers have chosen to undertake a qualitative study and to adopt an abductive approach. Two ?case companies? have been chosen which are Filippa K and House of Dagmar.

Abstract Contemporary cities find themselves today in a fierce competition against other cities over company establishment and in -migration. In this competition, the city?s main objective is to become an attractive site of capital accumulation.  As this happens, the pressure on the vulnerable groups in society increases, leading to a social geographic polarization. I have examined how the shift towards neoliberalism has affected a city on the fringe as Kalmar. How is the postindustrial urban space constructed? I found this important to analyze since it put two important questions in the light: For whom, and for which purpose do we build the city today? My questions have been:v  What are Kalmar municipality?s strategies to develop Kalmar?v  What are the results of this strategy in the urban space?v  What are the consequences of this strategy?The research has been a case study of the city of Kalmar with a qualitative deductive approach where David Harvey?s theories about the city in a capitalist system have been the underpinning structure.

The purpose of this study has been to analyze the image of Strindberg in today's upper secondary school. How is the author portrayed in the textbooks and teaching aids, and which parts of the authorship does the textbook and teaching aids authors choose to focus on?  This work has been implemented in the form of a textbook and teaching aids survey where eight textbooks for the upper secondary school from 1989 to 2008 has been analyzed with focus on the sections that consider Strindberg and his authorships.What emerges when studying these textbooks and teaching aids is that they give a rather synonymous picture of the man and the author Strindberg. Big focus is aimed on private life and the scandals that the author more or less voluntary became a part of. The majority of the textbooks treats matters as ?the misogynist? and ? the critic of society? and the so called Inferno crisis, and also when one discusses the literary works it is done in the light of the author's own life and accomplishments.When it comes to the author's literary production it is a very limited selection that is presented to the students.

This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.

Denna uppsats, som har sin teoretiska utgångspunkt i teorierna kring kommunikation, politisk kommunikation, genre och retorik handlar om den politiska bloggen och dess framväxande genre.Den politiska bloggen, kan sägas, fick sitt absoluta genomslag i Sverige under valrörelsen 2006. Politiker och dess anhängare bloggade dagligen och fick parallellt med de traditionella medierna ett genomslag som kan karaktäriseras i att de fick ytterligare en mediekanal att driva politisk kommunikation på. Vårt syfte med denna studie är att försöka förstå den form som den politiska kommunikationen på den politiska bloggen utgör. Hur ser kommunikationen ut och finns det några specifika kännetecken som kan karaktärisera just den politiska kommunikationen på den politiska bloggen? Målet är att kunna utforska den till synes framväxande genren och dess beståndsdelar samt att se vilka retoriska drag som genomsyrar den politiska kommunikationen inom den politiska bloggen och dess sfär.

In year 2009, a new housing form (here referred to as "owned apartments", in Swedish called "ägarlägenheter") was introduced in Sweden. Owned apartments are in many countries the dominating form of housing tenure, but in Stockholm, to where this thesis is delimited, only four have been established in four years. There are many possible reasons for this low establishment, but the thesis writers believe the main reason to be that the owned apartment is situated in an organizational gap. With the hypothesis that the owned apartment is situated in an organizational gap and that there are opportunities to overcome this gap through interorganizational collaboration of the players on the market, this thesis strives towards examining if this is the case.By using Burt's theory of structural holes the concept of organizational gaps are elaborated to fit this context, since this area is previously unexplored.The data has mainly been gathered through in-depth interviews but also through secondary sources such as previous theses and newspaper articles. It has appeared that the majority of the central players are characterized by conservatism.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Detection of leukocytes in semen from boars is part of the routine control of semen quality. Leukocytes in semen can cause damage to spermatozoa that leads to impaired fertilization. In the artificial insemination (AI) industry there are standard routines for the quality control of the boars and of the neat semen before use. Since 2001, Quality Genetics has not done the leukocyte examination on semen samples from boars which are used for the production of pigs for slaughter. The purpose of this study was to investigate the occurrence of leukocytes in semen from AI-boars. The questions addressed were whether there are boars that have leukocytes in their semen and how frequently it occurs and, moreover, if there are differences between breeds, or even between individuals whose semen was checked before use in AI-dose production compared to those which were not. The study included a total of 135 AI-boars, of which 67 were Hampshire, 35 Yorkshire and 33 Landrace, all belonging to Quality Genetics AI-station in Hållsta.

Horse keeping is gaining an increasing interest in Sweden. During 2004 to 2010 the number of horses increased with 10 - 20 %, and was estimated to be 362 700 in 2010. Julmyra Horse Center (JHC), situated in Heby municipality, is a gated community for people sharing a large interest for horses and a vision of a sustainable horse management has been formulated. This study evaluates how the horse keeping of today at JHC, and how an expansion of the horse keeping may affect the risk of enhanced phosphorus load to the nearby lake system Vansjön ? Nordsjön.

It is important for today?s farmers to minimize the costs for crop establishment, because of decreased prices and support from the EU. Farmers, who plow in autumn on heavy clay soil, often do some kind of tillage in autumn to get better soil structure before spring seeding. This is especially important when growing small seed crop, e.g. sugar beet and oil plants.

Not enough attention has been paid to the correlation between the failure of peacekeeping operations and the actual source of civil wars. This text is an attempt to fill that gap. Hence the question: under which conditions is it possible for peacekeeping operations to replace the responsibility of the state concerning the security aspects of the social contract? The outset of the text, using the theories of Robert Nozick, is a theoretical approach towards the founding of states, described as the merging of entities. The theory serves a purpose since it, in combination with identity, illustrates in what manner the glue of society occurs and the rallying around other kind of loyalties like clans and ethnicities.