The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

We have been able to draw some conclusions based on our research. First we haveconsidered that the publisher is dependent on a large network and to work closelywith their customers. We can see that the competition in the music industry hasgenerally increased, the technological progress has created new opportunities, and asa result of this, new players have joined the music industry. We have been able todraw conclusions in the fact that more companies and songwriters start up their ownpublishing company, resulting in an increased competition for the individualpublisher.We can also see as a final result that music is used in lots of different contexts andthat the publishers thereby are offered a wide range of business opportunities, but thatthe solvency of the customers has become lower. With this knowledge, we canconclude that the publisher?s power and revenues will increase, and that the publisheras an actor has been given a more important role in the industry.

This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability.  In today?s market, IT has a major impact on the clothing business.

This paper is about skiing and Swedish nationalism during the late 19th century and early 20th century. The aim is to investigate why skiing was considered so eminently suited for the incorporation of certain ideals in the national fellowship.The paper accounts an analyse of texts and documents about Swedish skiing from 1897-1924. Skiing was a nationalistic concern from the very beginning of this period. It was connected to heartfelt feelings towards the Swedish nature, the patriotic upbringing of the youth, as well as the health of the nation. Over the years skiing also became an increased object of sportification.

Influences from military theory are a part of the development of military doctrines. This thesis has, by using a method with three different dichotomies, traced and classified influences from William S Lind?s theories regarding manoeuvre warfare in the Swedish military doctrine, for land operations. The purpose has been to discuss the connection between military theory and how the Swedish doctrine for land operations (DMarkO) has been formulated. It has also been to show what this influence depends on and what consequences it will present.The examination has shown that William S.

The overriding purpose of this graduate thesis is to evaluate if municipalities and county councils can deviate from the legislation of public procurement during procurement of customer choice agreements within the health and social care area. The intention of this Quasi-market is to provide the users with competition in terms of quality rather then the general principal rule of economic value.My conclusion results in a legal situation without rules of general procedure. So far the authorities make their own regulation in the field of customer choice agreements. The problem lies within the authorization of new contractors and their right to make an appeal against resolutions made by the authorities social care divisions.One solution is to legislate within the present law of public procurement. Another way to solve the problem is to create a lex specialis apart from the present public procurement regulation..

Non-profit organizations? communicational challenges in a glocal market? A pre-study to a communication plan for the non-profit organization Humlan.This study intends to examine and analyze the current strategic position of the non-profit organization Humlan, and how the organization can develop their communicational efforts to make themselves more competitive in the glocalized market in which they compete. This has been examined by qualitative interviews with the employees of the Humlan, and a quantitative survey of Humlans potential target group, students. The results of the interviews showed that the employees of Humlan experienced the competition in the market as fierce, and that they experienced a need to communicate their uniqueness as a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural expressions, and that they mainly wanted to communicate with Humlan by taking part of information such as news.In summary, the study showed that Humlan could develop their communicational efforts by creating awareness about the organization and its uniqueness among students.

This examine illustrates the section heads' and caregiving staffs' perceptions of the influence of New Public Management (NPM) in public retirement homes in Malmö. A central theme is to investigate if the main features of New Public Management are noticeable and if that's the case, are the consequences an advantage or disadvantage? The main features of New Public Management in this examine are: decentralization, competition, internal market, cost- conscious, management by objectives with a focus on results and costumer focus. To reach answers to the questions above, a quantitative and a qualitative approach has been chosen. The study is based on 41 questionnaires with enrolled nurses/nurse's assistants and four semi-structured interviews with section heads of retirement homes. Four different retirement homes have been participated in this study.

The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.

En bättre värld genom faith? En studie om hur organisationen DIAN Interfidei arbetar för att skapa fredliga relationer i Indonesien [A better world through faith? A study about how the organization DIAN Interfidei works to pursue peaceful relations in Indonesia]. The aim of this study has been to analyze how an Indonesian NGO called DIAN Interfidei works with peacebuilding through faith in order to bring harmony between the various ethnic and religious groups of people that inhabits the nation. Through interviews and the study of Interfideis own source-material could their methods and problems be explored, and later on related to contemporary research in the field of conflict-resolution and peace-making. The conclusions that could be drawn from this study is that Interfidei primarily targets two specific groups (teachers of religion in schools and future religious leaders) in their programmes, because these groups in turn have the potential to affect several people in their own work.

The study is a qualitative survey with the purpose to through interviews with Employment Office social workers examine their perception of possibilities and obstacles in the employment market for immigrants. This purpose is specified through two specific problems; how are cultural and ethnic affiliations portrayed in relation to what is perceived as Swedish in the communication with Employment Office social workers and whether they reckon that the specifications in the employment market are pragmatically or normatively motivated. The materials are presented using a social constructivist perspective and in relation to previously conducted research and our chosen theory. The results are presented and analyzed in themes. The main conclusions drawn from the interviews are that it primarily is the individual prerequisites that are central, but that structural factors also affect the entry into the employment market.

The purpose of this essay is to investigate and assess, with Clausewitz?s theory as thebackground, how different military theorists interpret and relate to the nature of war.This essay illustrates the state of research into Clausewitz?s philosophical influences.Clausewitz?s theory of the nature of war is subjected to a qualitative text analysis that is followedby a critique of other military theorists interpretations of his theory. Subsequently a descriptive,comparative qualitative text analysis is performed where the factors identified by Clausewitz asbeing part of the nature of war (?rational thought?, ?passion? and ?chance?) are used as a meansto interpret and assess how other military theorists relate to Clausewitz theory. This essay ismainly founded on analysis of the works of Jomini, Delbrück, Fuller, Liddell Hart, Handel,Roxborough, van Creveld and Keegan.

Directive 2006/54/EG from the European Union concerns the equal rights between men and woman and the principle of equal rights. The purpose of the directive is that the member states provide the equal rights between men and woman. Affirmative action is one exception from the principle of equal rights which is settled in directive 2006/54/EG, article 3. The purpose for the affirmative action must be to encourage the equal rights between men and women.EU has specific criteria to use affirmative action, which is created by praxis of the Court of Justice of the European Union. These criteria are that the affirmative action must involve an objective assessment, there must be equal qualifications between the person which is affirmative action and the person who is not, the positive action cannot be automatically decisive and this special treatment should be proportionate to the purpose.

According to several studies immigrants today in general face more difficulties to enter the labor market than before. This also applies to educated immigrants who are the main focus of this thesis.Studies have shown that educated migrants have more difficulties of obtaining an adequate job than ethnic Swedes. Thousands of educated immigrants are forced to work in low skilled occupations to cope with their everyday lives. The reasons behind their lack of success on the Swedish labor market have been blamed on different kinds of obstacles.     This study wants to examine at least some of the obstacles that educated immigrants face on the labor market through some informants own personal reflections and experiences. The study is based on an inside perspective in which the different personal experiences and reflections of the various informants is of great importance.  The study is focused on how five educated immigrants describe their situation on the Swedish labor market. The aim is to investigate the informants 'understanding of the difficulties they have to get a job that matches their skills. It also aims to discuss the structural barriers that respondents relate to when they describe their situation.    The results of the interviews with the informants have been analyzed with the help of central concepts gained from the two sociologists, Erving Goffman and Pierre Bourdieu.

Today there is a keen competition between regions in the world for companies and inhabitants in order to improve regional development and economic growth. In many regions there is an active effort to create a good home base for companies and inhabitants. Since 2003 municipalities in nine counties in Sweden have come together in co-operative agencies in order to work towards more efficient regional development.This essay focuses on the relation between the state and the co-operative agencies in the regional development policy and which possibilities the state gives the co-operative agencies to pursue an efficient regional development policy, both legally and financially. I have researched and analysed this through models and ideas on how the state governs the administration and through the translation theory. The result of my study is that the co-operative agencies have a relatively large amount of freedom to make there own priorities, but the ability to act efficiently within regional development is limited..