The competition in the milk industry has increased during the last couple of years. This is a result of the trade barrier that dissolved when Sweden entered the European Union. The membership signifies an increased internationalization for the dairies, which has also increased the existence of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden?s seven largest dairies have now decided to launch a low price milk to cope with the competitive situation.

Bakgrund: Vårdrelationen tycks ha stor betydelse för patientens välbefinnande och många faktorer kan påverka utvecklingen av relationen i en positiv riktning. Relationen ses främst som ett medel för att uppnå omvårdnadsmålen, men kan även utgöra ett mål i sig. Tidigare forskning fokuserar på när och hur vårdrelationen innebär ett vårdande för patienten. Studier som har ett helhetsperspektiv och en generell utgångspunkt i patienters preferenser avseende hur sjuksköterskan kan utveckla en god vårdrelation är få. För att kunna utveckla goda vård- relationer till sina patienter behöver sjuksköterskor förstå de faktorer som patienter upplever som betydelsefulla i den goda vårdrelationen.Syfte: Att beskriva faktorer som ur ett patientperspektiv har betydelse för en god vårdrelation mellan patient och sjuksköterska.Metod: För att få fördjupad kunskap om de faktorer patienter finner betydelsefulla för att en god vårdrelation ska utvecklas genomfördes en litteraturstudie av vårdvetenskapliga artiklar om patienters erfarenheter av vårdrelationen.Resultat: Studien resulterade i sex teman som beskriver patienternas förväntningar på sjuk- sköterskans kunskaper, egenskaper och handlingar inom ramen för den goda vårdrelationen.

The primary purpose of this essay is to study and describe how the concept of ?ethnicity? is introduced, defined and constructed at the Universities of Social Work Education through the perspectives of students attending and teachers/researchers currently employed at the University of Gothenburg. Also, this study attempts to describe what differences there are between the two groups and how these are expressed. The theoretical perspectives which we have used to analyse the empirical data are social constructivism and postcolonial theories. We have applied a qualitative method based on four interviews with teachers/researchers and two focus group interviews with 14 students.

AbstractBackground The importance of Establishing well-functioning parent-teacher relationships are clear objectives in the Swedish National Curriculum for Preschools, (Lpfö 98, Lpo 94 & Lgr 11 chapter 1-2). Parental involvement in preschool activities is seen as important for several reasons. Facilitating healthy child development, learning and socialisation are some of these reasons. During the past twenty years Sweden has become a multicultural society. Today, people from more than 170 countries live in Sweden, and about 18% of the population are first or second generation immigrants.

The digitization of patient data and medical records used by the healthcare-industry in Sweden is rapidly developing. However; developing and changing things in this field is not an easy task because of the circumstances surrounding it. Digital systems intended to process, and hold, sensitive personal data, such as medical journals, must be developed with laws, confidentiality, integrity and availability in mind to secure that none of this data gets compromised.A complicating factor in regards to this is the fast rate of development within IT in contrast to the much slower bureaucratic process of the justice system. This means that laws and regulations oftentimes aren?t up to date with the newest available technology.With the purpose of Establishing set regulations on how patient data should be properly handled the Swedish government enacted the Patient Data Act (sv.

This study forms part of the R&D project "Improved survival of bird chicks in organic fields" managed by the Rural Economy & Agricultural society in Uppsala. The skylark (Alauda arvensis) is a species that has decreased drastically in Sweden as a consequence of more intensive cropping. Studies in England have shown that skylark reproduction can be greatly improved within conventional fields, at a low cost, by Establishing patches of bare ground (skylark plots). Within conventional farming, herbicides can be used in case a weed problem arises due to implementation of these skylark plots, whereas this is not allowed in organic farming. This study examined the effects of skylark plots on the weed culture in organic autumn-sown (winter) cereals and whether weeds might cause long-term problems to farmers. The study was conducted in two parts; a field study and a review of the literature regarding the weeds observed. The field study was carried out in 2007 during three weeks in June and three weeks in July, on eleven organic fields with winter cereal in the vicinity of Uppsala.

AbstractAuthors: Mikaela Magnusson & Malin StenströmTitle: Jolly women and ugly men - a study of the way men and women are portrayed in the magazines Filter and FokusLevel: BA Thesis in JournalismLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 78 Everyday we're exposed to gender roles. It can take the form of our immediate family, our classmates, the books we read, the teve series we watch or the magazines we read. Everyday the world around us shape the way we think of men and women and how they're supposed to be. As a part of either (or neither) of those genders we are all shaped into the mold that society has set for us. The media is one of the largest contributors to this socialization and therefore we felt it necessary to study two, critically acclaimed, media outlets and shed some light on their portrayals of gender. We chose to study Filter and Fokus, two social magazines with close to a corresponding amount male as female readers and a reputation of being modern and free of prejudice.

Establishing a reference interval for plasma fibrinogen in foals Fibrinogen concentrations were analysed in EDTA preserved blood plasma samples from 34 thoroughbred foals born in 2001 and 2002 at one stud farm. The foals were between 0 and 240 days old at the time of the sampling, and there were 19 fillies and 12 stallions in the group. The foals were examined for clinical symptoms of disease and their body temperature was measured before blood was sampled from the jugular vein. From totally 156 blood samples, 31 were selected as originating from clinically healthy foals, and used to determine a reference range for thoroughbred foals. Samples originating from foals showing clinical symptoms of disease or an abnormal body temperature at the time of sampling, were classified as coming from unhealthy animals.

The idea for the thesis ?Construction and implementation of a mobile prototype; The Lovebomb? originates from doctoral candidates Rebecca Hansson and Tobias Skog from PLAY Research Group at the Interactive Institute in Gothenburg. The object of the master thesis is to construct two working LoveBomb prototypes, one mother console belonging to the LoveBomb and blueprints for both. The LoveBomb (the picture to the right shows a possible design) is intended to encourage people to express themselves emotionally when situated amongst strangers in public spaces. Two buttons control the device, which contains a radio transceiver.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

Background: According to many authorities Trademark consideration will within the companies become all more prioritized objectives for competitive advantage and a strong organisational structure.Trade marking is becoming an important tool, not only Production oriented companies apply this on their products or services whereas it is today spread in many different sectors.Problems: On the basis of theoretical and empirical studies, we will try to see how a trademark is built up.This will guide us to our questions at issue:? How has the actual process for HTF been in order to strengthen and to build up their trademark, how have they achieved this in practice?? What are the underlying criteria?s to for this work and what role has the consultant company BMN in the actual process?Aim: The authors have for intention to create an understanding on why there is interesting for a trade union organisation like HTF to carry out a trademark development investment. A further understanding will be to highlighting a strong trademark's advantages and possible disadvantages.Results: As a trade union organisation where the relationship to the members and the potential members is becoming all more important is the interesting to highlight their trademark clear and in addition to that contribute to building and Establishing strong relationships. on the basis of this study we can state that it is now one of the most important support activities that as a trade unions to highlight its core values through trademark. As a trade union, one can to a large extent work with and to apply the market the economic mocks-up for trademark build up.The most important aspect is that we can state , in the future developed to concentrate more on communication, positioning, segmentation and diversification, which the trademark act as intermediary.

The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the opportunities are many, the increased consumption has also brought consequences. The increase in consumption contributes, among other things, to quantities of deliveries and returns as well as increased waste, all of which results in environmental destruction. The issue of sustainability is very topical today and is influenced by almost everything today. In connection with the markets changing, the consumers' behaviors and expectations also change.

This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise development (Vi Agroforestry, 2012). The purpose of the study was to identify and describe common value chains for timber in the countries where Vi Agroforestry operated. Value chain is a concept and a framework describing how to structure information regarding activities included in satisfying a certain customer need, e.g. procurement, logistics, transactions, production and marketing.

Relationsmarknadsföring har idag blivit en central del i många företags marknadsföring. Kort sammanfattat är relationsmarknadsföring ett marknadsföringssätt som fokuserar på att etablera och utveckla relationen till kunden. Eftersom en konsument idag, bland annat med hjälp av Internet, har tillgång till väldigt mycket information ökar medvetenheten och ger kunden en större möjlighet att välja var och av vem hon ska handla. De konventionella marknadsföringsmetoderna blir alltmer ineffektiva och företagen lägger istället mer energi på att skapa en relation till kunden som individ. Inom modebranschens detaljhandel syns detta tillvägagångssätt i form av kundklubbar, nyhetsutskick och den personliga interaktionen i butikerna.

Omvänd skattskyldighet för byggsektorn tillämpas i Sverige sedan den 1:e juli 2007. Tilllämpningen omfattar endast tillhandahållande av tjänster som ur ett allmänt perspektiv bedöms vara byggtjänster. Varuleveranser är uteslutna från tillämpningen. Omvänd skattskyldighet innebär att, istället för att tillhandahållaren av en byggtjänst fakturerar förvärvaren med moms för att sedan redovisa denna till staten, är det numera förvärvaren av byggtjänster som är skattskyldig för moms. Syftet med omvänd skattskyldighet för byggsektorn är att omöjliggöra momsfusk i entreprenadkedjor där oärliga företag, som bland annat ägnar sig åt att ställa ut falska fakturor som underlag för avdragsrätt för ingående moms, är inblandade.