Titel:                                   Hur väljer företag rätt celebritet? ? En studie om företags tillvägagångssätt för att lyckas med celebrity endorsement Syfte:                                  Syftet med denna uppsats är att beskriva och öka förståelsen för hur företag väljer celebrity endorser och hur detta val kan påverka deras varumärke.Teoretisk referensram:    Teoriavsnittet inleds med förklaring av varumärke och brand equity. Avsnittet avslutas med att celebrity endorsement presenteras.Metod:                               Uppsatsen är en kvalitativ studie med deduktiv ansats där tre semistrukturerade intervjuer har utförts. De fallföretag som intervjuats använder sig alla av celebrity endorsement och är kunniga inom området.Empiri:                              I detta avsnitt presenteras materialet från tre intervjuer med våra fallföretag.        Slutsats:                             Uppsatsens slutsats är att företag måste göra noggranna undersökningar kring varumärket och celebriteten för att valet av celebritet ska bli rätt och att användningen av celebrity endorsement blir lyckad.

The thesis is a case study that deals with public space based on how people use them. Public spaces are an important part of our city life and everyday life. Quality public spaces and places are due to its design and use, which are the primary aspects of this study. Hässleholm has been the location for the case study inventory items. Five different methods have been the basis for the study, and through them it has been possible to study what makes a room usable and unusable and what criteria is necessary for people to want to stay in the public rooms.

The purpose of this thesis is to analyze equalities/inequalities between the Danish and Swe-dish immigration policy based on Habermas theory about openings/closures and analyze the reasons to the differences between Danish and Swedish immigrant policy. Therefore this study has two question formulations, the first one was "Is there any equalities/inequalities between the Danish and Swedish immigration policy based on Habermas theory of openings and closings?" and the second was "Why are there equalities/inequalities between the Danish and Swedish immigration policy?" The results show that based on Habermas theory there are equalities between the Danish and Swedish immigration policy. On the question why, the re-sults show us that the factors who give the difference are work, people?s attitude to immi-grants and party politics.Keywords: Denmark, Sweden, Immigration policy, opening, closing..

In Eskilstuna and Sweden in general the level of reuse of surplus material containing soils and rocks from excavation is low. In this report the potential for increasing the reuse of excavated material in Eskilstuna by using a web-based earth information database has been examined. The purpose of a web-based earth information database is to connect those who have surplus material with those who need material for a fast and simple transaction. The intention is to give Eskilstuna a more environmentally and economically efficient handling of surplus material by increasing the level of reuse and thereby reducing the amount of surplus material that is wasted and emissions given off to the atmosphere during transportation. The potential has been examined in two different ways, by tracing information about a number of projects to see if excavated material driven to the dump could have been used in another project and by interviewing eight of the work leaders active in Eskilstuna.

In this essay I?ve chosen to do a comparative analysis of the two films Män som hatar kvinnor (Niels Arden Oplev, 2009) and The girl with a Dragon tattoo (David Fincher, 2011) based on feministic theories. I have done this with the intent of comparing the two versions way of viewing the woman. The analysis is based on my own questions, observations and interpretations, and has a hermeneutic approach.My conclusion is that ?The girl with at Dragon tattoo? is closer to Stieg Larsson?s original story that both films are based upon, though the Swedish film Män som hatar kvinnor has got more of a feministic purpose.

This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator?s marketing actions. In this study we look at the Market Court?s precedents in which this question has been addressed.

Syfte: Syftet med vår studie är att undersöka konsumenters kännedom och uppfattning om olika produktmärkningar inom livsmedelsbranschen. Avsikten är att skaffa en tydligare bild av konsumenternas förhållningssätt till produktcertifiering.Teoretisk referensram: Den teoretiska utgångspunkten var uppbyggd kring varumärken och specifikt varumärkesvärde (brand equity) och varumärkesförstärkning. Även teorier kring attitydutformning och konsumentens köpbeslutsprocess användes i syfte klargöra hur konsumenterna förhåller sig till fenomenet.Metod: I studien användes en kvantitativ metod i form av en enkätundersökning som besvarades av 140 respondenter i olika livsmedelsbutiker i Stockholm.Slutsats: Resultatet från vår undersökning visar att konsumenter överlag har kännedom om de mest förekommande produktmärkningarna samt har ett positivt förhållningssätt till dessa. I och med att majoriteten av respondenterna uppfattade symbolernas budskap, drar författarna slutsatsen att produktcertifiering ofta uppfyller sitt syfte som ett kommunikations- och vägledningsverktyg för konsumenterna..

Då det ur ett konsumentperspektiv finns ett stort intresse för att kombinera olika miljöperspektiv i en enhetlig märkning samtidigt som forskning visar att en kombination av olika märkningar genererar en ökad betalningsvilja, åsyftar denna studie att undersöka hur dessa två respektive typer av märkningssätt påverkar konsumentens preferenser av varumärket samt hur dessa preferenser skiljer sig åt. Föreliggande studie testar dessutom huruvida Simonsons (1989) teori om kompromisseffekter är applikabel för att öka konsumenters preferenser för ekologiska produkter när ett superekologiskt alternativ tillförs ett valset med ett konventionellt och ett ekologiskt alternativ. Studien bidrar därmed med information till beslutsfattare inom livsmedelsbranschen för hur ekologiska attribut påverkar konsumenters preferenser och betalningsviljan för ekologiska produkter.   408 respondenter har medverkat i en enkätundersökning där svaren har analyserats med hjälp av följande statistiska analyser: reliabilitetstest, t-test, korrelationsanalys, faktoranalys och klusteranalys. Resultaten visar att trots att de flesta konsumenter tenderar att ha såväl en positiv attityd som en ökad betalningsvilja för de ekologiska alternativen, väljer fortfarande majoriteten av konsumenterna det konventionella alternativet, varvid ingen kompromisseffekt uppstår.

Several studies have examined the effects of perceived justice of preferential treatments to customers, but few have studied these effects when customers have different input. The purpose of the study is therefore to enhance the knowledge and understanding of the effects of preferential treatments to customers with varying input. More specifically, the study focuses on how perceived justice, customer satisfaction and loyalty are affected depending on the customer's input and received treatment. An experimental study with 263 respondents showed that the perceived justice and loyalty intentions among both the receiver and the non-receiver of the preferential treatment were of highest level when it was given to a customer with large input. Customer satisfaction however, was found to be of highest level when customers themselves received preferential treatment, regardless of the size of their input.

This is an essay about health promotion and organisation development. The problem concerning all health issues that can be tied to work related illnesses has long been a problem in Sweden. For example did this problem alone cost the Swedish government 25 million crones a day between the years 2000-2001. This is a major issue and there is lots of money to save in this area. This is why we wanted to research how to promote health by changing the structure of the selected company.

In this essay I will make a comarison between Agnes von Krusenstjernas book (1934) and Mai Zetterlings film (1964), both titled ?Älskande par?. I will do this based on theories about queerness in film, comparing movies to the literature they are based on and intersectionality. I will also use Mariah Larssons book Skenet som bedrog (2006) about Mai Zetterling and Larssons analysis of the film ?Älskande par?..

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

The purpose of this study is to find out how the four teachers at the two preschools believe they are working with gender and how they actually work with it in practice. It also aims to show how they treat the children at the preschool based on their gender.What is the preschool teachers view on gender and equality?How do they consider that they work with gender and gender equality, and how do they really work with it in practice?The study is based on a qualitative study were I chose to both interview and observe four preschool teachers from two different preschools. My theoretical starting point is Yvonne Hirdmans theory of gender and also research on gender equality. The results show that the majority of respondents believed that gender and gender equality means almost the same thing or have the same meaning.

Bakgrund: De flesta är medvetna om att vi matas med och påverkas av varumärken, men sällan om det arbete som ligger bakom ett varumärkes uppbyggnad. Därför är det av stor vikt vid varumärkesuppbyggnaden att förankra de värderingar som företaget vill positionera sig med. För att i sin position kunna differentiera sig gentemot konkurrenter med ett starkt varumärke måste företaget kommunicera samma värderingar, både i den interna och externa marknadsföringen för. Det finns de som anser att man kan utföra detta genom marknadsföring på två skilda sätt, genom att agera ?marknadsförare? eller att agera ?försäljare? gentemot sina kunder, där ?försäljare? ofta är bättre på att skapa relationer där kunden rekommenderar företaget vidare än en ?marknadsförare?.

Introduction: Palliative care is based on an active total care where the patient's independence and participation are included. Few studies have been based on a concept of freedom in relation to this target group.Aim: The aim of this study was to describe the perception the nurse has about "freedom" - its significance and meaning from an existential perspective for patients with palliative care needs.Method: A qualitative content analysis based on a narrated and written down text from focus groups with adequate examples. The starting point in the focus groups was to focus on existential issues in relation to patients near death. Based on the concept of freedom, has the printouts been analyzed, categorized and codedFindings: Nature, identity, integrity and self-esteem are important aspects for our approach to freedom but freedom is also about existential questions where hope, reconciliation, freedom and forgiveness are included.Discussion: Discussion: We all have our own definitions and meanings of freedom. The largest and perhaps most important fullest freedom is our inner freedom - our own existential freedom.