Då dagens konsumenter har blivit mer hälsomedvetna, har bättre tillgång på information och är dessutom mer krävande har efterfrågan på mer hälsosamma, säkra och miljövänliga livsmedel ökat starkt de senaste åren (McCluskey, 2000). Företag behöver därför uppmärksamma konsumenters efterfråga och skapa mer miljövänliga produkter för att skapa ett hållbart jordbruk och en mer hållbar produktion. Dock visar studier på att trots ökad medvetenhet och att konsumenter överlag är positivt inställda till ekologiska produkter köper en mindre del ekologiska produkter i verkligheten. Polarbröd är uppdragsgivare för denna uppsats och uppsatsen kommer därför att behandla ekologiskt mjukt bröd. Problemformuleringen för denna studie är: Hur värderar konsumenter ekologiskt bröd?Syftet med denna studie är att hitta konsumenters betalningsvilja för ett ekologiskt bröd.

Under de senaste åren har barnklädesbranschen och dess aktörer upplevt en kraftigt ökad efterfrågan och utbud på marknaden. En högkonjunktur och en trend där förstföderskorna är äldre gör att barnfamiljerna har stabilare ekonomi. Konsumtionstrender visar även ett ökat fokus på familj och personlig identitet där småbarnsföräldrar gärna spenderar pengar på barnkläder. Dessa fenomen har bidragit till att det finns stora möjligheter för små barnklädesmärken att etablera sig på marknaden. En marknad där det även råder hård konkurrens och stora modejättarna drar stora fördelar då de kan konkurrera med pris.

Det finns en låg grad av mångfald i svenska börsbolagsstyrelser. Enligt omfattande studierförbättrar ökad mångfald en grupps kreativitet och prestation. Syftet med studien är attanalysera hur mångfaldsmåtten åldersspridning och kvinnonärvaro i svenskabörsbolagsstyrelser kan påverka vd:s position, eftersom grunden för ett framgångsriktjämställdhetsarbete ligger i ett företags ledningsgrupp med vd som främsta representant.Studien inkluderar samtliga kvinnor som varit vd:ar på börserna Nasdaq OMX Stockholmoch NGM Equity och en jämförelsegrupp av manliga vd:ar som haft förtroendeperioderunder liknande omständigheter som kvinnorna. Resultatet visar ett samband mellan kvinnligstyrelsenärvaro och förlängd förtroendeperiod för vd:ar, i synnerhet för de kvinnligavd:arna..

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

The goal of this study is to examine what five teacher?s impression of the teacher?s role is in their previous years. How important the ?joy at work? is in relation with the educational progress? And what aspects that contributes to the? joy at work? and what obstacles that stops them. The essay will also go through the concepts of a teacher role, with connection to the theoretical perspectives of Csikszentmihalyi?s Flow and Antonovsky?s Salutogenesis (KASAM).The method I used was interviewing five teachers and I used Larsen?s chapter of ?content analysis? as a basis, I also used Flow and KASAM as theoretical references in my analysis.

The enormous expansion of knowledge society has lead to a path away from the industrial enterprises toward the more knowledge-based entrepreneurship companies. This development has also meant that intellectual capital now can be seen as the core of the new business structure. However the growth has not been reflected in either the legal or the economic regulations in relation to what could have been expected, which means that there is thus a gap between de lege lata and de lege ferenda. This can specifically been seen regarding the prohibition of adding property other than cash applied in payment for shares or regarding issue of new shares when it comes to work and services. The prohibition may therefore be considered to stand against the knowledge companies? advancement.

With the fast development of Internet and the e-commerce during the last decades, retailers are now introducing online stores. This has been adopted as a common strategy within the industry and the phenomenon seems likely to increase over time. Theory based on brand extension is used in this study to explain the effects on brand attitude and the link with willingness to pay when a traditional retailer introduces an online store. We execute an experimental study in order to investigate the effects where we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel.

Syftet med studien var att undersöka om en matematisk diagnos kan användas för att bedöma hur likvärdigt betyg sätts. Studien visar att diagnosen indikerar skillnader i likvärdighet som ligger i linje med tidigare forskning. En mer detaljerad undersökning där diagnosen jämförs med nationella prov skulle ge ett säkrare svar angående diagnosens tillförlitlighet.Diagnosens förmåga att förutsäga elevernas betyg i första matematikkursen i gymnasiet var god. Sambandet mellan diagnos och gymnasiebetyg var starkare än sambandet mellan diagnos och grundskolebetyg. Detta kan ha flera orsaker: (i) gymnasielärarna som konstruerat diagnosen har endast tagit med uppgifter som sammanfaller med första? gymnasiekursen, (ii) grundskolor sätter betyg på olika grunder, (iii) elevernas matematikkunskaper förändras över sommarlovet..

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling strong and positive associations around their brands it is of great economic interest to have a better understanding how negative publicity influence brand equity and what factors might moderate this effect. This thesis focuses on brand strength as a moderating factor of negative publicity.

This essay has it purpose to view the assessment and grading in physical education in the Swedish school. Recently published reports from skolverket prove that boys have higher grades in the physical education than girls. Some mean that the reason of this is that the teachers don´t follow the curriculum. The problems we chose to examine are how much do teachers know how to use and connect the curriculum to their teaching? How much of the information and criterion in the curriculum do the teachers use to grade their pupils? And most importantly we wanted to examine why boys gets higher grades then girls, when the curriculum doesn?t seem to suit boys any better than girls.We have interviewed teachers in a certain district and our study shows that the teachers have good knowledge about the curriculum.

This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..

Bakgrund: Det har visat sig att det i många fall kan vara svårt att jämföra kalkylinformation mellan likartade enheter trots att dessa använder sig av samma kalkyleringsmetoder, särskilt om enheterna i fråga är geografiskt placerade i regioner med olika kalkyleringstraditioner. Det är därför av intresse att undersöka hur kalkylinformationen kan skilja sig åt i dessa fall. Syfte: Syftet är att analysera försäljningsomkostnader med hänseende på deras urval och värdering i kalkyler. Genomförande: Vi har genomfört en casestudie med intervjuer med tre enhetschefer i den svenska divisionen samt med tre engelska chefer för motsvarande enheter i den brittiska divisionen inom en och samma globala koncern. Resultat: Vi finner i vår studie att kalkyltraditioner spelar en stor roll för vad kalkylinformationen visar, men att det även förekommer stora skillnader mellan enheter som har samma kalkyltradition.

The SK 60 Aircraft has been a workhorse for the Air Force?s training of future pilots since the late 1960s. The aging SK60 aircraft is going out of style, and the system has merely a few years of total running time left. A replacement for the SK 60 needs to be implemented in the coming years, and the Armes Forces Flying School has been commissioned to conduct flight tests on suitable replacement systems. This study will conduct a system analysis of two aircrafts mentioned in the Flying Schools report.

This essay has it purpose to view the assessment and grading in physical education in the Swedish school. Recently published reports from skolverket prove that boys have higher grades in the physical education than girls. Some mean that the reason of this is that the teachers don´t follow the curriculum. The problems we chose to examine are how much do teachers know how to use and connect the curriculum to their teaching? How much of the information and criterion in the curriculum do the teachers use to grade their pupils? And most importantly we wanted to examine why boys gets higher grades then girls, when the curriculum doesn?t seem to suit boys any better than girls.We have interviewed teachers in a certain district and our study shows that the teachers have good knowledge about the curriculum.