As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

The population growth and urbanisation in low-income countries bring issues of poor living standards and miserable sanitation conditions onto the agenda. If well-functioning waste management systems were developed, this could master some of the problems. The already existing local informal waste handling system that is common in many low-income countries, needs to be developed with proper sorting and composting solutions to decrease the environmental burden and improve the overall situation in the dense cities. This master?s thesis project is performed with the intention of developing functional decentralised waste management units in the city of Pune, India.

Al Gore may have helped put global warming on the agenda. However, it is not a new subject. Neither is so called green marketing a new phenomenon within branding and communication. As more and more companies establish environmental strategies there exist beliefs that the environmental focus is becoming a triviality, which is the reason for this study. Implementation of words such as ?environmentally friendly?, ?green? and ?global warming? is becoming more and more widespread and frequently used within marketing communication.

How the renovation of the vast Swedish existing building stock with renovation needs will be performed is considered as decisive in order to achieve the target set by the Swedish government of reducing the energy use by 20 percent by 2020. Consequently, the challenge of the building sector consists in reducing the energy use in the existing building stock but at the same time ensuring that the indoor environmental quality is improved and the cultural values are maintained.So far, there have been a few renovation projects which strongly have reduced the energy use and at the same time have taken into account the environmental aspects and the cultural values. The main reasons are that there have been few incentives and a lack of routines in order to steer efficiently a ?sustainable renovation?.The participants in a Nordic project on sustainable renovation thought that it would be a strong advantage to link the concept of sustainable renovation to the Miljöbyggnad certification system. Indeed it is trusted by the Swedish building and construction sectors and can provide sustainability targets in order to steer renovation processes.The objective of the master thesis is to show how the Miljöbyggnad certification system could be integrated in practice in the renovation process of Riksbyggen, an organization which administers housing associations (Bostadsrättsföreningar) and build houses.

Global climate change is one of the greatest challenges in our history. As the average temperature is rising due to anthropogenic emissions, impacts such as floods, droughts and hurricanes, affect the lives of millions of people. Though the least developed countries are least responsible for emissions, they are the worst affected. This thesis focuses on environmental justice in the adaptation discourse. By outlining the adaptation discourse from the United Framework Convention on Climate Change principles, to the Marrakesh Accords, via the Kyotoprotocol my ambition is to analyse how environmental justice has been interpreted in relation to the adaptation discourse.

AbstractThe aim of this Master thesis is to explore why some Swedes want to consume?eco-friendly? and whether this fact gives rise to articulated information needs. Two possible explanations for this ?eco conscious? consumption are being tested, either if it is based on a normative belief that it is the right thing to do if you, as a consumer, want to do something about the environmental degradation, or that it is a reaction to a perceived risk, due to the environmental degradation. The method chosen by the author in this thesis is a qualitative text analysis of five Swedish journals.

AbstractWe are facing a century of rapid change in climate, with significant challenges in managing the impact of changes in living conditions for plants and animals. We can already see the responses of species through changes in phenology and spatial distribution, which may change ecosystem structure and function, with subsequent effect on ecosystem services and biological diversity. In Sweden, between 2005 and 2010, the red-listed species has increased by 13 % and similar trends can be seen across the world, making it difficult to attain national and international environmental objectives of preserving biodiversity. One way to reduce the loss of biodiversity is to protect nature from exploitation by allocating valuable areas as nature reserves, but climate change affects protected areas just as much as other landscapes and therefore requires elaborate systems of protection to facilitate species' survival. The paper has examined  how the decisions and management plans for nature reserves in Sweden have been followed-up and whether they are climate adapted or not by examining 30 nature reserves, classified as newly formed (2012), recently revised (2009-2011) and older (1977-2007) reserves, and assessed what is in the decisions and management plans for follow-up, revision, long-term goals and documentation.

Certification systems, that assess companies? work with social and environmental issues, have emerged in an increasing number of industries. Today, there are environmental certifications for the food industry, the forestry, the fisheries sector and several more. In apparel industry, certification for sustainable working conditions has been of major impact. The property sector is no exception from other industries.

AbstractThe research project Liberation, supported by the European Commission under the Environment and Sustainable Development Programme (Fifth RTD Framework Programme) aimed at developing a decision support system for ecological risk assessment of contaminated sites has proposed a tiered system including the triad method. This method integrates contaminant chemistry and bioavailability analyses with observed ecotoxicological effects in soil and groundwater. In this study the triad method was used to perform a risk characterization of a former surface treatment and metal industry, now used for the student union buildings of the Mälardalen University in Eskilstuna, Sweden. On the site, high concentrations of copper, zinc and nickel have been detected in the soil in a preliminary investigation of contaminant levels with XRF. For performing the risk assessment of the site according to the triad method, contaminant bioavailability, soil metal concentrations and soil toxicity were determined and an ecological assessment was carried out on four selected soil samples (one reference soil and three samples with low (B), medium (C) and high (D) contaminant levels). Contaminant bioavailability was measured through leaching (ISO TC 190/S7) and biouptake tests (DGT).

During recent decades several studies have investigated how different social roles and socialization processes between women and men affects our attitudes, values and priorities to environmental problems. Many empirical studies among the general public, indicates that women tend to show a greater environmental concern than men, because of women?s different health- safety- and risk perception. Even though the results are well established among the general public, when investigating if elected women in public offices tend to express a higher environmental concern, than do men, the results are not that clear. By using a dataset covering all the 290 municipalities in Sweden, this study aims to investigate if there is any correlation between the amount of female representatives in the municipality and the amount of emissions of CO2e per capita.

Miljöfrågorna och miljöarbetet har förändrats under de senaste åren och det har blivit uppenbart att något måste göras för att begränsa människans miljöpåverkan. I Rio, 1992 hölls FN:s konferens för hållbar utveckling och grunden för det internationella tänkandet om det ?uthålliga samhället? lades och gav genomslagskraft även i Sverige. Sveriges Ekokommuner är en ideell förening som jobbar för att utbyta kunskap, kompetens och erfarenheter inom ramarna för en hållbar utveckling och det uthålliga samhället..

With ever-increasing environmental problems in the world, I have with this thesis aimed at studying how the Inuit people of the Arctic organize themselves around the issue of environmental degradation. In focus for this thesis is the organization Inuit Circumpolar Conference (ICC), an NGO that focuses on saving and protecting the social and cultural rights of the Inuit people, along with the environment in the four arctic regions. This aboriginal population has a strong connection to the environment they dwell in, as the area serves as a source of income and nutrition as well as an historically important place for their culture.I will in this thesis primarily investigate the methods of operation amongst NGOs, as well as their ability to influence and interact with the UN. These are three concepts that I, as a hypothesis, considered to distinguish ICC from other NGOs. With help from three theories about NGOs, I conclude that certain central elements of ICC differ from the average NGO, making ICC a new kind of actor in global politics..

The aim of this thesis is to form a theory of the green consumer power and to distinguish whether this phenomenon could indicate a movement toward the ecological citizenship. To do so, scientific theories regarding the responsibility of companies have been used, as well as the public choice theory, to link individuals as citizens to individuals as consumers. The motives of corporate environmental responsibility, along with consumers ability to bring pressure in different dimensions, are later drawn on as indicators applied to empirical information. The largest producer of ecological products in Sweden, Arla Foods, is employed as case study to explore if the green consumer power can and does exist. The ecological citizenship uses the ecological footprint, to define in what ways we can minimize our part of environmental degradation.The study seems to strengthen the theory, consumers do have a power to make companies go green and they tend to use it increasingly.

The thesis "Jaummuov?rrie Flower Meadow: An Assessment of Species Diversity and Cultural History," provides a detailed botanical examination of Jaummuov?rrie flower meadow in the Ammarn?s area, focusing on its biodiversity and cultural significance. The study aims to evaluate the species richness of the meadow and explore its role in the cultural heritage of the region. In addition to its ecological importance, the thesis delves into the cultural history of Jaummuov?rrie flower meadow, tracing its significance to the local community and traditional practices.

This report is a degree paper made for the Engineering program in Technical Chemistry at the School of Engineering, Jönköping University.The intention of the project which is described, is to answer whether HV71 might become environmentally certified according to the criteria of "miljödiplomering". The project also included an investigation of which further steps and measures must be undertaken by the enterprise in order to achieve the certificate. The final part was to implement the necessary requirements for the certification.The report starts with a short background where the origin and function of environmental management is briefly explained.The report continues with how the practical work with the environmental certification was done according to requirements of Jönköping municipality. Motivations behind each part of the process are given as well as explanations of how each part of the process was carried out.The final result of the project was that HV71 took the measures needed to live up to the required demands. After a revision made by Miljöstrategen i Jönköping AB, HV71 passed the demands and became thereby an environmentally certified business..