Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Purpose/Aim: The purpose of this paper is to describe how a number of strategically selected employees at the Swedish Institute, with the purpose to promote Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the EU's common communications platform.Material/Method: The method used in this thesis is qualitative interviews. The reason why I chose this method is because I consider it to be the most appropriate in order to collect information about how these selected employees at the Swedish institute regard the challenges that lay ahead in terms of nation branding within the European Union.Main results: On the basis of the results I have gained by dint of the analysis, it can be concluded that it is of utmost importance to take the societal changes, which are a result both of the worldwide globalization and the EU cooperation, into consideration when designing a future communication strategy for the Swedish Institute. The nation-state continues to play an important role in Sweden, but its importance is declining as the EU cooperation is progressing. The citizens? identity plays a crucial role in designing a nation?s communications strategy, and from the analysis I conclude that we move not from a Swedish to a European identity, but towards a pluralistic union where multiple identities meet under one umbrella; the EU..

Following changes in society and other influences, the ideology of political parties can evolveover time. For example, theories exist claiming that all parties in Sweden strive towards the"middle".A good example of a political party in Sweden which recently has gained entry toparliament is the Swedish Green Party (Miljöpartiet, MP).MP was initially influenced by a green ideology (ecologism) which started as a globalmovement stating that no other ideologies shared their concerns about the environment. Thegoal of the ideology was to, via an increased influence within the political system and throughsmall-scale production, increases both natural values and people's well being. By becomingelected into parliament it is plausible that the ideology of MP could have changed due to theinfluence of for example, the realities that parliamentary every day represent.The aim with this essay was to study the changes in MP's party program from the yearof 1994 and the most recent, to see if any changes have occurred related to MP's officialideology. The study was conducted using a comparative text analysis.

BackgroundPolitics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be more planed and well thought out. Political parties have therefore begun to spend millions on marketing themselves.

This thesis deals with the Jewish motifs of the medieval mural paintings in Denmark and Sweden; the presences of the motifs are of interest considering that no Jews were allowed entry into Scandinavia at the time. The purpose of the thesis is to study the Europeaninfluences in the medieval depiction of Jews and Judaism in the Danish and Swedish churches and the purpose for the production of the paintings. To this end, the Danish and Swedish mural paintings ? as well as the medieval texts and motifs of Jews and Judaismthat were used as source material ? are studied with respect to the attitudes conveyed. The Danish and Swedish mural paintings are unevenly distributed both within the groups of motifs as wells as its chronological and geographical spread.

Det har visat sig att avregleringar på monopolmarknader inte alltid skapar total konkurrens då det fortfarande kan förekomma hinder efter avregleringen. Den totala konkurrensen motverkas av aktörer som sedan tidigare varit ledande på denna marknad och som vill försvara sin marknadsposition. De hinder som dessa aktörer uppsätter kallar inträdeshinder. Eftermarknaden för bilbranschen har nu avreglerats för att främja konkurrensen. Finns det inträdeshinder som motverkar fri konkurrens? Syftet med vår undersökning är att se vilka inträdeshinder som går att identifiera på eftermarknaden för bilbranschen samt vilket specifikt inträdeshinder i denna bransch som är mest svåröverkomligt.

This thesis processes the work of developing CPU code and GPU code for Thomas Kaijsers algorithm for calculating the kantorovich distance and the performance between the two is compared. Initially there is a rundown of the algorithm which calculates the kantorovich distance between two images. Thereafter we go through the CPU implementation followed by GPGPU written in CUDA. Then the results are presented. Lastly, an analysis about the results and a discussion with possible improvements is presented for possible future applications..

Hållbarhetsbegreppet har fått allt större betydelse. I bankvärlden, är det inte en fråga om, utan hur ett företag ska arbeta med hållbarhet. För att uppnå hållbarhet är det viktigt att förstå hur en strategi måste genomföras, ständigt utvecklas och kontrolleras, för att resultaten ska följa i enlighetmed de strategiska målen..

Under de senaste årtionden har Ryssland genomgått en rad reformer som har bidragit till att landet har gjort enorma ekonomiska framsteg. Den stora marknaden med hög vinstpotential lockar många utländska investerare. Syftet med denna studie är därmed att undersöka Swedbanks och Handelsbankens etableringsprocess på den ryska marknaden. Mer specifikt har en rad faktorer, motiv och val av strategi studerats som har kunnat påverka bankernas etablering i Ryssland.Utifrån en rad teoretiska forskningsstudier har en sammanfattande modell utvecklats. För att därefter få svar på syftets frågor och testa teorin har en kvalitativ undersökning genomförts i form av intervjuer med två respondenter: en från ZAO Svenska Handelsbanken i Ryssland och en från Swedbank.Uppsatsens slutsatser påvisar att bankernas historiska erfarenhet har varit den främsta faktorn som underlättat etableringen medan regleringar har utgjort ett hinder.

The main purpose of this analytic study which has a theoretical focus, Is to find out if the two Swedish parties Socialdemokraterna (s) - The Social Democrats - and Folkpartiet (p) - The Liberal Party - has taken position ideologically or strategically to the new sex-degree grading scale. The theory section describes the concepts of ideology and strategy. Despite the talk of the death of the ideologies, this don't need to be the case, they only adjust över time. The second key-point of this essay is strategy, a model based on Frostbergs reasoning illustrates this. A number of problem areas are presented.

Lagstiftning och normgivning kring årsredovisningen, vill skydda intressenter mot felaktig och bristfällig information. Det finns en del i årsredovisningen som inte är lagstadgad, den benämns frivillig information. Omfattning och val av vilken frivillig information som företag väljer att redovisa beror till stor del på vilken redovisningsstrategi som företaget tillämpar.Syftet med uppsatsen är att beskriva och analysera vilken redovisningsstrategi som svenska aktiebolag noterade på Stockholmsbörsen tillämpar, när de redovisar frivillig information i årsredovisningen. Vidare är syftet att undersöka vad som påverkar val och utformning av redovisningsstrategi, vi utreder huruvida anlitad revisionsbyrå är en förklarande variabel, samt om det finns andra aktörer och faktorer som påverkar.Vi har undersökt variablerna; anställda, kreditgivare, aktieägare, andra företag noterade på Stockholmsbörsen, branschkollegor, anlitad revisor och Vd/företagsledning, för att utreda om dessa aktörer och faktorer påverkar valet.Både en kvantitativ och kvalitativ metod har använts för att uppfylla uppsatsens syfte. Genom en enkät, via e-mail, till företagen i vårt urval, har vi undersökt i vilken utsträckning de olika variablerna påverkar samt huruvida det leder till att en viss redovisningsstrategi tillämpas.

The purpose of this thesis was to study Holmen?s possible future ownership, concerning their forestland in Sweden. We have compared the strategy of the present owning of forests with three different alternatives. These three alternatives are: 1) selling all the forestland, 2) establish a new company which owns the forest where Holmen is the major stockholder and finally 3) an alternative were the two northerly regions are sold. We used Holmen?s annual account from the year 2002 as a bare year and made a reconstruction of the annual account in the three different alternatives.

Title:                                  CRM ? A case study of Nordea Private BankingAutors:                               David Johansson & Mikael Westin        Advisor:                             Ulf AagerupLevel:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013.Keywords:                         CRM, Relationship marketing, Private BankingQuestion:                           How does Nordea Private Banking work with CRM to get high customer loyalty?Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. We also want to see if Nordea uses additional strategies that goes beyond the theory and what their customer relationship strategy is.Method:                             The study has a qualitative research method with an inductive approach. Interviews with leading and skilled profiles at Nordea Private Banking has been interviewed to provide answers to our research question.Theoretical framework: The chapter starts with theory about what relationship marketing is and what is driving customer loyalty. Thereafter theory that define CRM and its pros and cons are addressed, and finally the chapter describe the implementation phase.Empirical framework:     In the empirical framework we present the qualitative interviews that were done with employees at Nordea Private Banking.Conclusion:                       The result from this study shows that Nordea Private Banking uses strategies that are common in theory of CRM to gain high customer loyalty and the use of recommendations from satisfied customers is of a much higher significance in Nordea Private Banking?s case than of what the theory is implying.

This thesis follows a qualitative method and aim to describe firms? international business at an emerging market seen from a network perspective. The purpose of the thesis is to study in what way business relations and networks influence the process of internationalization and describe the way in which companies handle the external network in relation to acquisitions. Further does our purpose include analyzing if a firm?s network may be the main factor for why international business occurs.

Our study has found that there are different structures and strategies in China and the US. This is due to the different constraints in each country which either allows the union to flourish or cripples its ability to function in a manner that protects workers rights..