The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

The purpose of this thesis is to show what advantages and opportunities social media offer for B2B-companies (business-to-business), and how they can be used for marketing communications.We have studied how companies can use social media, for example evolving the organization, developing products/services, staying up-to-date, building relations, creating customer loyalty and Engagement, building the company?s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure the results.We have carried out interviews, through phone and visits, with four chosen companies that fit our criterias: Swedish B2B-company that is successful in social media.The result of the interviews show that B2B-companies use social media for various purposes, for example networking (to create and build long term relations with other companies) and to improve the company?s image among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media.Half of our respondents mention that social media should not be used for advertising and campaigns (one way communication).

The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

Introduction and research question:  This study investigates the widely discussed notion ?Corporate Social Responsibility? and its practice in the tourism industry. In the contemporary society more companies are realizing the significance of Corporate Social Responsibility (CSR) and its potential as a means of differentiation.  The author?s interest in this particular phenomenon was awakened after reading about the business case of Scandic Hotels. This is a company that nowadays is referred to as ?Scandinavia?s leading hotel chain?.

Viewer interaction is a common part of live broadcasts on the web and enables production and viewer to communicate with each other. The possibilities in viewer interaction make it easier for productions to create viewer Engagement by involving them in the live broadcast through chats and social media. In creating a bond between production and viewer the interaction must be carefully managed to suit both the shows and the viewer?s needs.  A qualitative study has been used to analyze the viewer interaction in two Swedish live broadcasts on the web.

This is a study of proficiency development of major/lt colonel officers (level 2-3) within the Swedish armed forces. The study includes officers above the age of 45. The background of this study is a study from January 2000 (written by Björn Osswald). Osswald discovered that proficiency development decreased at the age of 45. Since the profession as an officer today is a lifetime profession, this is a result that the Swedish Armed Forces not can afford.

Title: Voluntary workers thoughts of their role in a voluntary organisation (Väntjänst). Written in Swedish, 28 pages.Authors: Cecilia Andersson and Elisabet Aronsson Pivac, Department of Health Sciences, Social Care Program ? Elderly and disability.Supervisor: Yvonne JohanssonDate: 2006-05-26The purpose of the research was to visualize the voluntary workers thoughts of their role in the voluntary organization, and to understand why they have chosen to be engaged in voluntary work.To recover the answers to our questions we have undertaken an empirically based study using the qualitative method. The data collection comprised of interviews with six voluntary workers from three different municipalities. We found that the voluntary workers take big pride and joy in their Engagement and that they have no intention of ending it..

This Bachelor?s thesis elucidates the subject of Swedish migration to New Zealand in 1871. Drawing on the work of Anthony Grigg, who has assessed the public opinions regarding the arrival of Scandinavians in 1871-1876, this study aims to highlight the image of Sweden and Swedes conveyed in New Zealand at this time. Through a hermeneutic Engagement with newspapers of the day, it is concluded that Swedes in general were being portrayed as industrious, thrifty and well suited for the forestry labour expected of them. It is also shown, however, that Swedes and Sweden to a limited extent were being associated with notorious drinking habits and inferior intellectual abilities.

 AbstractTitle                                      Continuous improvement ? Motivating ICA´s  personnel to    a greater Engagement.Problem                                  Getting ICA: s employees involved with continuing improvements.Purpose                                  To motivate ICA: s employees to a higher degree of commitment and    contributing with ideas and embracing approved improvements. Research questions   - How should the employees be properly motivated to contribute with   suggestions for improvement?  - What message and content should improvements send to inspire the   employees? - Witch channels should be used to capture the employee?s attention? - How can best practice be recognized and how can the knowledge be spread  through the organization?Methodology                          Initially a theory study was completed and from the results a case study were  conducted.Conclusion                             Combining success factors for continuing improvements.  To get the      employees feeling appreciated with their work. Results             By combining ten sucessfactors and trying to see the whole picture.                .

The purpose of this essay was to examine how childless homosexuals (men and women) were looking at family formation and parenthood. The essential questions were how the homosexuals felt about their own parenthood in the future and about different family constellations. We also wanted to examine how they experienced reactions from the society and what they thought about the current Swedish laws in force of adoption and insemination.We have chosen to work with a qualitative method and interviewed nine childless homosexual men and women in the age between 21 - 39 years to get some answers about the questions above.The main result from the interviews was that the homosexuals had the same thoughts like any other future parent but with a more complicated Engagement. Even though they some times felt a resistance in the society against homosexual parenthood it was not a thing that would stop them from getting children..

Kan rörelse användas för att engagera användare och få dem att förlänga sin vistelse på en webbsida, det är denna studies frågeställning. Studien hade målet att ta fram ett underlag i form av guidelines som visar hur rörliggrafik påverkar engagemanget hos användare. För att ta fram dessa guidelines så gjordes en Explorativstudie med 16 personer i åldrarna 16 till 24 år gamla. Dessa 16 personer delades in i två grupper och varje person fick utvärdera totalt 4 webbsidor vilka hade olika nivåer av rörlighet i kombination av interaktion. Studiens resultat visade att rörliggrafik bidrog till ökandet av engagemang hos användare när de besökte underhållningswebbsidor.

The purpose of my study is to examine if the total study results differ between music classes and regular classes. Are there higher grades in music classes? If so, what are the causes for this? I chose to make an inquiry at two schools in different town districts, with music classes. At those schools I also collected data of pupils grades, and was informed by the principals and the music teachers about the activities. The number of respondents were ninety.The inquiry showed that the grades were markedly better in music classes, and that you can see great differences in well-being, parental Engagement and ambition level, compared to regular classes.

The purposes of litteratur review were to describe patients experiences of living with HIV/AIDS and and their expectations when in contact with care/healthcare. As theoretical frame has Antonovsky, A (1991) salutogenic model, sense of coherence been used. After analyzing the content of the litterature it resulted in 5 categories of experiences and 3 categories regarding expectations. The categories that regards experiences were, to feel frustration and dependance, to switch between hope and despair and suicidal thoughts, to be able to cope with the changing self and to feel social support. The categories that regards expectations were, to feel proffessionalism/competence, to get caring treatment and feeling secure, to feel Engagement/individuality in caring.

Abstract The objective of our study was to get knowledge about how teachers think when they make purchases to preschool. Do they consider making environmentally conscious purchases? Do they work actively to transfer environmental consciousness to the children?We chose to interview nine preschool teachers and one cook in two different local municipalities. Our investigation showed that there was a very low Engagement in these issues. The teachers said that they were very strictly bound to already existing public contracts and did not see any possibilities to influence the preschools consumption.The teachers hade no idea that not only their work could result in environmental savings in the school, but also result in attitudes changes among the children, their parents and, in the long term, society in general.

Part 1 of 2  ? Lean philosophy ? five steps to get the workplace in order?Part one deals with the theory of what Lean and 5S are.Lean is a long-term approach that involves a quest to become the best on the market by increasing employee Engagement, eliminate waste and focus on the right things.5S is a method of order in a system. Businesses around the world are using these 5S which stands for sort, straighten, shine, standardize and sustain. Part 2 of 2 ? Lean philosophy ? five steps to get the workplace in order?Part 2 deals with the practical about 5S and a short summery about the company Wibax AB where the degree thesis took place.Wibax has a a project which involves using 5S in practice and create order in the in preparation lab and in the control room.By finding a solution to this mess reduces the time that was previously spent on searching equipment. Instead of search, the workers can do the real work..