Alla gör det - kommuner, städer, regioner och länder arbetar för att stärka eller skapa sig varumärken. Under de senaste åren har city branding blivit ett populärt ämne bland stadens lokalpolitiker, köpmän och marknadsförare för att locka till sig företag, investerare, besökare och ny befolkning till staden. Det handlar inte längre om att landets storstäder och regioner enbart anammar denna aktivitet utan det har blivit betydande även för mellanstora städer till småstäder. Med detta som bakgrund blir det intressant att undersöka en stad i Sverige som står i förändring, där en utveckling sker och med en stark tillväxt. En stad som står med ena foten i småstaden och den andra i steget mot den mellanstora staden.

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

   To work and live in the same place where ones employer also is the landlord, can create a situation with many special requirements for the individual. Constrains regarding time, space and impact on social life is likely to appear. Based on theory and empirical research about the Boundaryless work and the Psychological contract the purpose of this report is to examine employees who live and work at the same place. This is done by studying the regulation regarding time and space factors and the psychological contracts in expectations and in violation of the psychological contract and the risks associated with this like Locked-in factors. The study includes interviews with managers and employees (n=9).

The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik.This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected respondents who have different backgrounds, but with competence in different problem areas that we investigate in this thesis.We have, in this qualitative thesis, found aspects that Västervik should consider if they want to succeed with an integration of commerce in the brand. We have through a model found common facets that commerce and tourism shares and which Västervik should consider in the process of branding the city.The results of this thesis are presented in chapter six, there we also have featured reappearing tendencies that consider the development of commerce and how the commerce could be integrated in the brand Västervik..

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The Secret Fashion Council blends spirituality with fashion, art and design. This jewellery collection shows the connections between parapsychology and quantum physics, based on the study of matter and energy, that everything in the universe is built of vibrations. Many believe psychics have the ability to sense this. By using the skills of a psychic, the Secret Fashion Council invites the wearer to have the jewellery ?read? and evaluated in a most special way, tracing the wearer?s spiritual past, present and future.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

Racial discrimination is a highly topical and burning issue, of special interest in working life. Most researchers agree on that discrimination is a problem in the Swedish labour market. To counteract the ongoing discrimination, a new Anti-Discrimination Act was founded in 1999. The Racial Discrimination Act although appears to be ineffective on the basis of legal usage. Of all the legal cases about racial discrimination in the labour market, there has only been one sentence of guilty stated by the Swedish Labour Court.

The use of chainsaws in both private forestry and commercial companies is highly associated with personal injuries and accidents with deadly outcome. As a result to this, a driver?s license for chainsaws was presented in the year 2005. To get the license you have to attend a course given by the Swedish Forest Agency or one of several private educators. This study is an evaluation of one course given by the Swedish Forest Agency in Uppsala.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

At the time of the study, there is no law to prevent an employer from doing criminal background checks. Employers for School and childcare have to do criminal background checks before hiring but the background checks have increased significantly in other industries as well. The aim of this thesis is to analyze and explain what interest employers may have in jobseekers history and how it can affect people?s privacy. To do this I have used right dogmatic approach combined with four interviews with different employers to get their perspective on the subject.

The purpose of this study is to investigate ethnic discrimination in the recruitment process. National and international law protect individuals from ethnic discrimination by potential employers during the recruitment process.Despite the laws in place to protect human rights, minorities in society do not have the same opportunities in the labor market as the rest of the population. Minorities continue to have difficulties compared to Swedish nationals in the recruiting process. Highly educated immigrants seeking employment in Sweden continue to report being treated unfairly based on their ethnic background.Ethnic discrimination in the recruiting process is based on prejudice and stereotypes that affect decisions whether it is visible or hidden, intentional or unintentional.Under the law, it is not legal to base a decision on prejudices or stereotypes. Therefore, it is important for the employer to highlight the job requirements to ensure the recruitment process is ethical.

Abstract The 1st of January 2009 there will be a new discrimination law in Sweden. That means that the Parliament finally will interpret three EC-directives in there entirety. The new law means that the present discrimination laws will be merged to one law. The situation for disabled persons on the labour market has improved, since the discrimination law was founded in 1999. The Labour Court got some cases to judge and media has attracted attention to disabled persons rights.