Background: There has been a movement of power towards customers in most markets which puts higher demands upon the customer orientation of organizations to survive competition. In general the opinion is that satisfied customers also are profitable for the organization. Even though a consciousness exists about this connections importance for the organization there exists no prominent economical theory showing how a organization should work with customer adaptation and how management should be shaped for success in this area. In the field of competitive sports clubs a similar trend is discernible since the field is increasingly commercialized.Purpose: The purpose of this study is to adapt The Balanced Scorecard as a model to the demands on management that customer orientation causes and to use the knowledge created during the study to show how customer orientation in a competitive sports club could look.Realization: The study first takes the form of a literature study which emerges into a theoretic development. Above that a case study of Linköpings Hockey Club has been accomplished so that knowledge created from the literature study could be used on competitive sports clubs.

We have chosen to focus on the meaning of long-term income support dependency regarding health, goal setting and motivation for the recipient of economical aid. We have chosen to use semi structurized interviews to achieve our goal of reaching the clients experience of long-term income support dependency. The study consists of interviews of six clients whose answers have been analyzed through appliance of Kielhofner´s Model of human occupation, Scheff´s Shame in self and society.   Our results show regarding, 1) the factor health that long-term income support dependency may elevate the risk of illness and less experienced options of possibilities to act. 2) regarding the factor goal setting, that goals may be inefficiently used during social work with long-term income support dependent clients and may result in a disorganized relationship between client and social worker in the sense of making the parties pull in opposite direction. 3) regarding the factor motivation, that long-term income support dependency and the living with the emotion of shame elevates the risk of maintaining a negative image of oneself that limits the willpower to assimilate new knowledge and/or skills.

Military dogs in Sweden spend their first 18 months after weaning with a foster owner that has volunteered to care for its upbringing. The foster owner is advised by a consultant and offered three opportunities to train the dog together with other foster owners. There is a positive correlation between the number of attended training opportunities with the consultant, or other professional dog trainers, and the results of the dog in the temperament test at the end of the 18 months. The test results are in turn positively correlated with the likelihood of the dog to enter service. This thesis aims to investigate why the number of training opportunities is important for the dog?s chance to enter service by identifying foster owner factors that influence the success of the dog and which temperament test items the factors have the strongest impact on.

Bristly swan-neck moss (Campylopus atrovirens) is in Sweden a very rare moss that only grows on a few blocks and cliffs around Gothenburg. The species can globally only be found in areas with high precipitation. Rain fall in Gothenburg has increased with a stronger greenhouse effect. Air pollution in Gothenburg has also improved. Mosses generally benefit from these conditions and this papers hypothesis is that the population of the species has grown because of these more beneficial conditions.

The forestry companies? operational planning process is these days dependent on reliable, efficient and user-friendly computer-based support systems. This study is an evaluation of Holmen Skog's current computer-based systems. The aim of this study is to: ? investigate the work pattern of the production managers when using the information system to plan the harvesting operation; ? investigate the efficiency and user friendliness of the information system with the different work patterns and to find the strengths, weaknesses and bottlenecks in the current system; ? find out if the type of object, the volume, the area of the harvesting object affects the time and work pattern; ? examine how this type of study is met by the employees and what factors that is critical to avoid feelings of intrusion. The conclusions of the study were: ? there is a large variation between the work patterns of the production managers and the time spend to perform the operational planning; ? the mainframe computer system used by Holmen Skog is clear, has short response times, is robust and conveys relevant information; ? the computer systems are however divided in many subsystems.

This analysis explores the psychosocial aspects in relationship to the occupational role as a correctional officer in Sweden. Historically prisons are hierarchically structured with a military organisation used as the basis for a role model. This military type structured organisation is designed to keep the prisoners under constant observation, thus providing direct authority and control by the prison guards over the prison inmates. Data obtained from investigations conducted by the Swedish Government indicate a direct link between the prisoners's living conditions and the prison employee's work duties and environment. The data strongly suggests that the work needs of prison guards have significant priority over the general work conditions of inmates, thus showing that the status for the occupational role was relatively low.

I detta arbete undersöks attityder, motivation och tankar kring miljövänligt beteende på arbetsplatsen bland anställda inom skola och omsorg i tre Dalslandskommuner. Två av dessa har infört en arbetsprocess som låter de anställda, tillsammans i arbetslaget, sätta sina egna mål för miljövänliga arbetsrutiner på arbetsplatsen. Inspiration till studien kommer från Self-Determination Theory (Ryan & Deci 2000) och Value-belief-norm Theory (Stern 2000). Data samlades in och analyserades med både kvalitativa och kvantitativa metoder. Kvantitativa data från 169 frågeformulär som behandlade motivation och attityder användes främst som bakgrundsdata till fem stycken intervjuer.

This study aims to increase the understanding of how some teachers and special education teachers work and relate to pupils with difficulties, and in which way they use guiding documents in their daily work. Over the last four decades the curricula in Sweden have aimed at creating a school for everybody though, without any significant success. Today, many students leave the comprehensive school without grades in the subjects Swedish, Maths, and English. Since the obligatory school was introduced, pupils that have been considered un-normal have been sorted out to other groups and classes, where teachers with special competence have been working.The designation ?a school for everybody? is described in perspective from four different definitions.

According to several studies immigrants today in general face more difficulties to enter the labor market than before. This also applies to educated immigrants who are the main focus of this thesis.Studies have shown that educated migrants have more difficulties of obtaining an adequate job than ethnic Swedes. Thousands of educated immigrants are forced to work in low skilled occupations to cope with their everyday lives. The reasons behind their lack of success on the Swedish labor market have been blamed on different kinds of obstacles.     This study wants to examine at least some of the obstacles that educated immigrants face on the labor market through some informants own personal reflections and experiences. The study is based on an inside perspective in which the different personal experiences and reflections of the various informants is of great importance.  The study is focused on how five educated immigrants describe their situation on the Swedish labor market. The aim is to investigate the informants 'understanding of the difficulties they have to get a job that matches their skills. It also aims to discuss the structural barriers that respondents relate to when they describe their situation.    The results of the interviews with the informants have been analyzed with the help of central concepts gained from the two sociologists, Erving Goffman and Pierre Bourdieu.

The National Arts Council[1] has made an evaluation on obstacles and success factors for the interaction between culture and school. In the evaluation report they concluded that teachers and cultural workers have different views on culture and knowledge which creates confusion in their interaction. Thus I became interested to investigate teachers and cultural workers views on culture, aesthetics, and the knowledge that they think the students / children / young people should get from culture and aesthetics. This work is based on qualitative interviews with four teachers and four cultural workers. I compare their views with each other and link it to different research perspectives on culture and aesthetics in school to get an understanding of the similarities and differences in their approach, and what implications it can have in the school?s learning processes. In this work, from a didactic point of view, I found that when the teachers and cultural workers are talking about culture, the why-perspective differs.

Through the birth and arise of the Internet people has been given great opportunities to make selective selfpresentations online, which in the long run has resulted in an easier retaining of the self- esteem than in the offline world. Simultaneously, the self- esteem has been viewed as a cause for both success and failure since it plays a vital role regarding our attitudes, emotional reactions and behavior. On this basis I wanted to study the relation between self- esteem and self-presentations closer. The purpose of the study is to describe and analyze how some users who publish training photos of themselves on Instagram experience how they present themselves within this forum and how these presentations affect/ are affected by their perceived self-esteem in their everyday life. The study is based on theories regarding self- esteem through Maslows? hierarchy of needs, the inner and outer self-esteem, and social comparisons.

Nyckeltal är alla de relationstal som är intressanta och var och en bestämmer själv vad som är intressant (Catasús et al. 2001). En del nyckeltal är ett måste för organisationerna att redovisa på grund av att de regleras av svensk lag medan andra nyckeltal tas fram på grund av eget intresse. Det finns många grupper av nyckeltal men den här uppsatsen behandlar enbart de så kallade personalnyckeltalen. Personalnyckeltalen är en del av den personalekonomiska redovisningen (Gröjer & Johansson 1991).

Nyckeltal är alla de relationstal som är intressanta och var och en bestämmer själv vad som är intressant (Catasús et al. 2001). En del nyckeltal är ett måste för organisationerna att redovisa på grund av att de regleras av svensk lag medan andra nyckeltal tas fram på grund av eget intresse. Det finns många grupper av nyckeltal men den här uppsatsen behandlar enbart de så kallade personalnyckeltalen. Personalnyckeltalen är en del av den personalekonomiska redovisningen (Gröjer & Johansson 1991).

Master?s Thesis in Media and CommunicationTitle: See me, buy me ? A study of how women and men are exposed in commercial advertisements for beauty productsAuthor: Annelie EliassonUniversity: University of HalmstadCourse: Media and CommunicationTerm: Spring 2013Supervisor: Ebba SundinExaminer: Ingegerd RydinPurpose: This studys purpose is to examine how women and men are exposed in commercial advertisements for beauty products. To examine this purpose two main questions have been formulated:What differences and similarities are there in the representation of women and men in the commercial advertisements?Are there any differences in the representation regarding the target audience in the commercial advertisements?Method: Quantitative content analysisMaterial: 443 commercial advertisements for beauty products in the Swedish lifestyle magazines Plaza Kvinna and Café Magazine from 2008 to 2012Main results: The result of the study shows that women and men, presented in the commercial advertisements for beauty products, were very much alike in most aspects. For example there were only insignificant differences regarding how much of the person?s body that was included in the advertisement, the body position and the activeness of passiveness of the person in question.

The purpose of this essay is to illustrate immigrants? and refugees? thoughts and experiences of the process of integrating into Swedish society and to examine which social networks foster the process. The main questions in the study are: * What experiences enable refugees and immigrants to become integrated and fully participating members of the Swedish society?* What is the importance of the social networks with regards to integration into Swedish society? A qualitative method was used and five interviews were completed with SFI (Swedish for immigrants) students. The study shows that knowledge of Swedish language promotes an initiative in contacting native Swedes, and it also determines the success of integration.