Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected Empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our Empirical data on previous research in destination marketing.

Many IT projects that have been developed in recent years are often considered to be unsuccessful. According to a study by Exido up to the 72% of all IT projects are considered to be failed. A failed IT projects means that the organizations that have ordered the new system may have higher costs or/and the system will not be ready in time. If costs are too high the new system might not be installed in the organization or if the system is not completed within the specified time frame the organization can become stagnant.In this paper we conduct an investigation of the failure of IT projects there we will examine where, in the systems development lifecycle four different phases, projects fail. We will conduct an Empirical study of each phase, where we describe the key steps in the process; we will also investigate failed IT projects that are linked to the current phase.

The purpose of this essay is to examine how a newly built library and an old library from the sixties work out of an experience and feeling oriented view. Are the fundamental conditions of an old library compatible with the library standards of today? To be able to carry out this examination we have chosen two rather small Swedish libraries. One is the public library of Hässleholm, which opened in the year 2000, and the other is the public library of Kristianstad opened in 1965. The material used to attain the purpose of the study consists of literature studies and qualitative observations and interviews.

This study elucidates the perceptions of twelve people at an age between 35 and 50 years, on what influence intoxication and drunkenness in the bar environment. The purpose of this study is to create an understanding of the effect the intoxication has on the visitor in the bar environment and this is done through qualitative method interviews. The theoretical frame we use to analyse the Empirical data, is divided in to four parts: set and setting, environment and its regions, social behaviour and genus perspective. The theoretical material, together with the Empirical data in the form of the results of the interviews, forms the platform for this paper. It is on the basis of these results that our questions finally will be answered.

The purpose of this thesis is to increase the knowledge about the comprehensibility of the easy-to-read civic information. In the study I present my analysis of the content of four easy-to-read texts from four government authorities. The analysis constitutes the starting point for interviews with the target group ? people with a minor mental retardation ?, but it also reveals some possible difficulties for the intended readers. In the Empirical study ten persons from the target group were asked to read a text and the comprehension was tested by oral questions about facts in the text.

The purpose of the study is to analyze what conditions the specific company provides employees to enable organizational learning. To clarify the framing of the study a few quastions has been specified to narrow the issu. The questions that has been used are: what opportunities does the company creat to enable organizational learning and how does the emplyees contribute to organizational learning.In the search of knowledge to the previously questions this study becames a qualitative study with an ethnographic approach based on observations and interviews. This method gives the knowledge that makes us understand the actions that takes place in the oraganization and the shared image the oraganization provides. An understanding for the employees and the organization has been achived after compiling the Empirical material from observation notes and transcripts from the interviewsIn the work whit the analysis the Empirical material based on transcripts and observation notes has been the main material.

This study aims at examine if an Europeanization is affecting the bilateral diplomatic relation between Sweden and Italy as managed by the national embassies. The questions asked to pursue the aim are; how the bilateral diplomatic work is managed between the countries, are there any signs of Europeanization within this relation or is it still contingent on intergovernmental principles? In this study an analytical model is created and used to analyze how the bilateral diplomacy between Italy and Sweden is managed through the embassies. The discussion on top ?down Europeanization by Tanja Börzel is central to the development of the analytical model.

The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting Empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the Empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of Empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The Empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the Empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the Empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the Empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The Empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation.

AbstractTitle: The ?Investigator? and the ?Updater? ? new patterns of news use among young adults.Number of pages: 48Author: Anna StrinnholmTutor: Amelie HössjerCourse: Media and Communications, D- levelPeriod: Fall of 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to provide an description of how daily newspaper, TV, radio and the Internet are used by young adults in order to contribute to Lennar Weibulls model ?a typology of the Swedish mediasystem from an audience perspectiv?.Method/Material: The method of gathering of Empirical material has been conducted by interviewing eight people of how they use daily newspapers, TV, radio and The internet to inform themselves of the daily news. The Empirical material has then been analysed by applying a two step method, of first making a summary of the interviews and secondly making a comparison with a model of Lennart Weibull ?a typology of the Swedish mediasystem from an audience perspectiv? .Main results:Two different types of ideal media users can be drawn from the Empirical research, the ?Investigator? and the ?Updater?. The updater search for news to stay updated and relies on the Internet as main source of information.

The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been touched upon. These areas are market analysis, relationships and networking, internationalization processes, distribution chains, export issues and finally cultural distances. The Empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the Empirical data pointed towards five strategies and factors of importance.

Purpose: To contribute to the understanding of the relationship between private labels and the retailer brand in grocery retailing. Methodology: We use structured interviews as a cross-sectional method for quantitative data collection. The existence of the relationship is tested through correlation analysis and regression analysis. Theoretical perspective: Perceived quality of private labels and of retailers are the main theoretical concepts for this thesis. Additionally, we introduce the concept of loyalty to show the benefits of a positive consumer image.

The management of information is one of the key aspects within a successful andefficient product development process, particularly regarding complex products.Scania CV AB is at the moment developing a new IT-system, OAS, which aims tomanage the company?s product data. With this as a background, the purpose of thismaster thesis is to identify the cross-functional user needs within Scania?s organizationconcerning product data and the management around it.To fulfill the purpose, an Empirical study consisting of 40 personal interviews with 50representatives from different functions within Scania?s organization was carriedthrough. The Empirical data was then analyzed focusing on identifying thecross-functional needs and issues.The study points out that there is a big potential regarding improvement among themanagement of product data.