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396 Uppsatser om Emotions - Sida 19 av 27
Memories in Marketing: Nostalgia in advertising, communication effects, relationships and critical periods for establishing emotional bonds to collective events
Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic Emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.
Det var livet att slåss, att alltid vara en krigare : En studie om unga i vit makt
We have studied the process of recruiting young people to the white power movement. With the help of theoretical concepts as Outsiders and Stigma, we have elaborated the purpose of the study. The focus of the study lays in finding out which elements contributes to adolescence seeking membership in white power, and furthermore what white power organizations offers young people, to attract them to recruitment. We also want to find out if it possibly lays a desire for communion, behind adolescences decision to join these movements, and also how the communion manitains within the group? To expand our knowledge in the field of White Power, we have taken note of a body of literature that deals with the current topic, and previous research that treats questions about subculture, community and recruitment.
Revisorns tystnads- och anmälningsplikt : tala är silver, tiga är guld?
Swedish accountants are, amongst other laws, controlled by a couple of so called duties. One of those is the professional secrecy, which guarantees the safety of company secrets and other important information that the accountant needs to know but shouldn?t tell anybody. Since 1999 Swedish accountants also need to follow the regulations of the reporting duty. In short, this means that in some cases of suspected crime within a company, auditors are obliged to report this to the authorities.
Vårdpersonals upplevelser av att vårda personer med demens som uppvisar BPSD-symtom.
Dementia is a concept that describes different conditions when memory and cognitive abilities degenerate. Approximately 140 000 persons in Sweden suffers from some kind of dementia. Many are stricken with behavioral and psychological symptoms of dementia, BPSD. The aim of this study was to illuminate nursing staff?s experiences of caring for persons suffering from dementia and BPSD within municipal and institutional care.
Ett steg bakåt två steg framåt - En kvalitativ studie av morddömdas sociala och emotionella förändringar i samband med medling i Colombia
The purpose of this study was to investigate and describe the views on how the mediation program Programa Árbol Sicómoro affected inmates?, convicted of murder, own lives. Research questions:? To what extent, and how, has the mediation affected the convicts? views upon themselves and the crime they have been convicted for.? To what extent, and how, has the mediation brought any change to the convicts? imprisonment and if it has changed their look upon the future.The study has been executed using qualitative method. Materials from seven profound interviews have been analysed and condensed using terms from restorative justice and self-image theories.
Interaktion med närstående till kritiskt sjuka patienter. : Vilka svårigheter finns?
Background:When the patient is critically ill the family is in a vulnerable position. The nurse's role is to support and help the family to find meaning in the difficult situation and to provide realistic hope. Balancing between the patient's and the family's needs is difficult. Knowledge about how nurses experience difficulties in the interaction with family is required in order to grant good care too critically ill patients and their family-members.Aim:To describe nurses' perceived difficulties in the interaction with family-members of critically ill patients.Method:The study is a qualitative literature-based study based on qualitative research. Results: The analysis resulted in four main themes; difficult disunion, environmental constraints, interpersonal difficulties and communicative difficulties.
Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.
Prosodisk förmåga hos svenska grundskolebarn med cochleaimplantat
Prosody can be characterized as the rhythm and the melody of speech. Prosodic features convey Emotions, thoughts and geographic origins of each individual. Spoken language without prosody would be monotonous, without variations in loudness and rate. Children with cochlear implants perceive speech in a different way than children with normal hearing. Consequently the speech produced by a child with cochlear implants may sound different.The purpose of this study was to examine prosodic skills in Swedish children with cochlear implants and to compare them with the prosodic skills in Swedish children with normal hearing.
Alternativ till tvångsåtgärder : erfarenheter och reflektioner av sjuksköterskor inom psykiatrisk slutenvård
BackgroundThe lifeworld describes the experience of being a humanbeing, how we experience life and how we live our lifes. When a disease, such as depression occurs, the whole lifeworld can be filled with suffering. Depression is an affective disease, which means it involves the Emotions. The patient gets dejected and the emotional devotion abates. Broken sleep, anxiety, pain, concentrations difficulties, fatigue and reduced appetite is some of the symptoms.
Elefantgraviditet : En socialpsykologisk studie om adoptivföräldrars upplevelser av adoptionsprocessen
Adoption är ett av många sätt att bilda familj på, dock är det inte så vanligt i vårt samhälle. Då adoption inte är vanligt förekommande finns det inte heller mycket kunskap kring adoptionsprocessen därför har vårt syfte varit att undersöka vilka emotioner som uppkommer i adoptionsprocessen och hur dessa bearbetas både inom individen och i en gemenskap. Vårt syfte var att undersöka hur paren och den enskilda individen hanterar emotionerna som uppkommer i adoptionsprocessen men även hur normerna påverkar synen på adoptivföräldrar. Därefter ville vi även se hur den enskilda individen kunde genomgå denna process och om föräldragruppen hade någon betydelse. För att ta reda på detta utförde vi fyra solidariska intervjuer med fyra olika par som ingick i samma föräldragrupp.
Det är lite gambling, man kan aldrig veta hur det blir i slutändan : Socialsekreterares erfarenhet av bedömning av en viss insats för barn och ungdomar
Social workers in this study describes various experiences of the assessments of interventions for children and adolescents. Social workers experience of the many different situations where an assessment of best effort must be made on the basis of BBIC, which is the Social Services investigation records. To make this assessment, the Social workers need social assistance and support of their colleagues and manager. Knowledge mixed with experience is also an important part when it comes to being professional and not let Emotions control that could otherwise be happened when the social worker meets and builds relationships with clients. Social workers are also those who will decide which achievement the client needs from the needs.
Att fånga känslor : Om kriminalvårdares emotionella arbete inom häkten
AbstractThe purpose of this study is to explore how prison officers in Sweden manage their feelings in remand prisons versus inmates and colleagues. Due to changes in the prison officers occupational role and work environment we found it profoundly interesting to study how prison officers perceive and reflect on their emotion management, that relates to the work they perform. The prison officers occupational role includes tasks that corresponds with security work and rehabilitative labor towards inmates, this tend to create a complexity as the occupational role consists of contradictive tasks. They need to uphold safety by physical means simultaneously as they need to become more intimate with inmates to accomplish the rehabilitative tasks. The study proceeds with a qualitative inquiry with six interviews from three different remand prisons around Sweden.
Den svenska kärnkraftsdebatten i skuggan av Fukushima : En studie i hur svenska kärnkraftsförespråkare i maktposition använder argumentation och auktoritet
Aim: The nuclear accident in Fukushima, Japan, raised global criticism against nuclear power. In Sweden, the criticism has not been very visible and the government now allows a renewal of the nuclear power plants. The purpose with the study is to have a closer look on how Swedes in position of power motivate their positive attitude to nuclear power and how they conduct themselves to each other and to their opponents. The rhetorical perspective will be in focus for the analysing.Method: Four different artifacts represented by Swedes in position of power having a positiveattitude to nuclear power were chosen. Three rhetorical theories (the rhetorical arena, stasis andethos, pathos and logos) were used with the research question in focus.Result & Conclusions: The analyses resulted in conclusions about the strategies used by the participants such as: the importance of contexts, meaning for example that the greenhouse effect legitimizes nuclear power as a source of energy with important benefits.
Mumintrollet blir stor : En studie av Mumintrollets utveckling i Tove Janssons muminböcker
This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.
Stötta varandra för att kunna stötta andra : En socialpsykologisk studie om socialsekreterares upplevelse av sin arbetssituation
Socialsekreterare är en yrkesgrupp med stora påfrestningar emotionellt och ärendemässigt. Enligt tidigare studier har belastningen på socialsekreterare de senaste tio åren ökat. Syftet med denna studie är att få en ökad förståelse för hur socialsekreterare upplever sin arbetssituation. Utifrån ett hermeneutiskt perspektiv belyses vilka emotioner som uppkommer i arbetet och hur socialsekreterare hanterar dessa samt vilken betydelse socialt stöd har för hur de uppfattar sin arbetssituation. Studien bygger på en sammansatt metod bestående av kvalitativa intervjuer och textanalys.