It is now increasingly common for organisations to work actively with HR issues. Furthermore, it is a constant top priority for organisations to remain profitable. The purpose of this study was to investigate whether so called soft HR values, as manager?s communication skills, has an actual impact on hard values in terms of costs for the organisation. Leadership is largely characterised by emotional communication, which together with personnel costs were the main focus of the research.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Självledarskap innefattar strategier som syftar till att medvetandegöra och förändra individens tankar och i förlängningen beteende. Genom att förändra tankemönster kan individen förhoppningsvis öka chansen att hantera stress. Forskning visar att ökat självledarskap medför ökad self-efficacy, vilket i sin tur förbättrar förmågan att hantera stress. Studien syftar till att undersöka om det även finns samband mellan självledarskap och stress, hypotesen var att det föreligger ett negativt samband mellan de båda variablerna. Deltagarna (89 studenter, varav 56 kvinnor) besvarade en enkät bestående av självledarskap, självskattad stress och arbetsmiljö.

Psykosocial motståndskraft (?resilience?) innebär att klara sig bra i samband med motgång. Det är viktigt att främja detta i unga år då utvecklingskaskader (kedjereaktioner) som följd av olika upplevelser kan påverka resten av livet. Syftet med denna studie var att undersöka hur motståndskraft uppfattas och hur det främjas i det dagliga arbetet i förskolan. Sju intervjuer med förskolepersonal genomfördes och analyserades och resultatet tyder på att begreppet i sig inte är känt men att många delar av det appliceras.

The purpose of this study was to examine how the personnel of the Employment Office in Malmoe interpret the emotional situation and health of unemployed individuals. We also wanted to examine if and how the personnel work with these aspects. In relation to this we found it very interesting how the personnel dealt with the responsibilities of power, hierarchy and how subordination afflicts the unemployed. Our main questions were: Are the previous studies results confirmed by the response the personnel of the Employment Office give about the difficult situation among unemployed individuals? Which factors do the personnel at the Employment Office consider the main causes of negative emotional situations among the unemployed? How do the personnel deal with the emotions of the unemployed? How does the important responsibilities of power affect the relationship between the personnel and the unemployed? Which effects/impacts from current political changes are the personnel able to see on the situation of the unemployed? We interviewed eight people working at the Employment Office in Malmoe.

In this paper respiratory sinus arrhythmia (RSA) was examined in relation to two kinds of threatening pictures, biological and nonbiological. Based on the results of prior research the hypothesis was claimed to note a difference between the two types of pictures regarding RSA and gender differences regarding cardiac activity due to the emotional stimulus. ECG and respiration were collected from 36 adults, 17 women and 19 men. There were no significant relationship between the different types of threatening pictorial stimuli, and no significant effects of gender were found. The results support some of the prior research on the topic but are in conflict with other.

The efficacy of screening for breast cancer with mammography has been a subject of controversy during the last decades. However, the general opinion is now that screening reduces mortality in breast cancer (Zackrisson, 2006). It is nevertheless important to weigh the efficacy against the harm and costs associated with screening. Cost-utility and cost-effectiveness analysis of screening have generally failed to incorporate side effects such as anxiety and discomfort related to screening tests and the following diagnostic tests (Gyrd-Hansen, 2000). This study seeks to include such side effects in a cost-utility analysis.

ABSTRACT Behavioural problems are a compound conception for emotional difficulties at different levels. Individuals with behavioural problems could have difficulties with social relations, low self-esteem, anxiety and worry. The purpose with the examination was to describe how clients apprehend their behavioural problems and what they consider could be the causes of it. The examination was based on the qualitative interviews with 5 clients and a professional helper. We came in contact with our clients through our practice.

Introduktion: Många patienter är beroende av en förändrad kost för att förebygga hjärt- och kärlsjukdomar, stroke, metabolt syndrom och diabetes typ II. Andel vuxna med fetma har fördubblats sedan 1990 och en ökning av fetma fortsätter än idag, trots en ökad fysisk aktivitet bland populationen. För att motivera för förändring av levnadsvanor bör hänsyn tas till tre begrepp; värdighet, self-efficacy och empowerment. Syfte: Syftet är att undersöka om ökad upplevelse av self-efficacy kan främja hälsosamma levnadsvanor och hur sjuksköterskan kan arbeta för att stödja patienter. Metod: Vald metod är en litteraturöversikt.

Within the near future Sweden will be facing a large number of successions of ownership  within the agriculture and forestry sector, which is why it is important to acknowledge the question of alternatives for transfer of ownership. The purpose of this thesis is therefore to analyze the existing law as well as the various options for how to transfer the ownership concerning succession of ownership within family-owned agriculture and forestry businesses. This thesis pays particular attention to the complexity of problems that refer to joint ownerships and the great importance of the emotional questions that arise when a succession of ownership is being implemented.A succession of ownership can be planned as well as unplanned. When implemented through inheritance the transfer to the younger generation is unplanned. There are several effects of an unplanned succession of ownership and these effects can be harmful for the company as well as the family.

Syftet med studien ?r att unders?ka hur omsorg till?mpas f?r att fr?mja l?rande och utveckling f?r elever inom anpassad grundskola som l?ser ?mnesomr?den. Det insamlade datamaterialet har analyserats tematiskt med st?d av socialkognitiv teori. Begreppet self-efficacy, ?ven kallat sj?lvtillit eller sj?lvf?rm?ga, ?r centralt inom denna teori och utg?r tillsammans med Noddings omsorgsteori k?rnan i analysen. Denna etnografiska studie bygger p? 50 timmar kvalitativa videoobservationer, tillsammans med deltagande observationer och f?ltanteckningar av den pedagogiska praktiken p? tv? anpassade grundskolor. Resultatet visar att l?rares och paraprofessionellas f?rv?ntningar p? elevernas f?rm?gor, samt hur omsorg till?mpas, har en betydande inverkan p? elevernas self-efficacy och d?rmed deras f?ruts?ttningar f?r l?rande och utveckling. I resultatet framtr?der tre perspektiv av omsorg, vilka ben?mns som fr?mjande, assisterande och h?mmande.

Good physical, psychological and social health is pursued both at work and at home. There is no current research into the health of ski instructors despite the physically demanding nature of skiing and high injury rate. The purpose of this study is to map out ski instructors physical and psychological health and see if there are common injuries amongst them. This study is a descriptive and correlating study including a survey of ten questions with self reported data from the instructors. Five ski schools from Sweden participated in the study and 86 surveys got sent out to the ski school directors.The result from this study shows that ski instructor´s physical, physiological, well being at work, stress level and self efficacy is good.

Background: Miscarriage is one of the most common complications connected to pregnancy, every fourth woman undergoes a miscarriage during her lifetime. There is often no medical explanation why miscarriage happens, although the risk may increase due to certain factors in lifestyle or diseases. During incomplete miscarriages medical or surgical treatment is needed.Women are treated at surgical or gynecological departments and the period of treatment is often very brief, on some occasions not even a day. Therefore, the nurse faces a great challenge in meeting the women?s needs during the period of treatment.Aim: The aim of the study is to illuminate womens experiences of miscarriage and the treatment they experienced.Methods: A systematic literary study containing 13 articles.Results: Miscarriage is an individual experience and many women are affected emotionally and have many strong feelings afterwards.

Det är få individer som väljer att inte studera vidare på gymnasiet efter grundskolan. Det `val´ elever har som inte är behöriga men vill gå på ett nationellprogram på gymnasiet är det Individuella programmet (IV). Syftet med denna uppsats är att synliggöra elevers upplevelser av att studera på IV. En kvalitativintervjustudie har använts och resultatet visar att elevers självbild påverkas av att gå på IV. Respondenterna som gick på IV hade ofta en negativ självbild, som påverkats av flera olika faktorer.

Forskning kring arbetslöshet har ofta fokuserat på bemästringsstrategier (eng. coping strategies), men flera studier har även pekat på betydelsen av tron på den egna förmågan (eng. self-efficacy) och den kognitiva tolkningen (eng. cognitive appraisal) för valet av bemästringsstrategi. Genom att mäta individens tro på den egna förmågan, den kognitiva tolkningen och bemästringsstrategier syftar denna undersökning till att identifiera de faktorer som sannolikt leder till försämrad generell mental hälsa och längre tids arbetslöshet.