ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, football and first impressions.

This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.

The purpose of this thesis is to study to what extent the methodological theories are being reflected in the construction of user surveys at public libraries in Sweden. The study has been conducted as a qualitative literature study in two parts. The first part is an examination of literature concerning survey methodology; the second part is a study of three user surveys conducted at Swedish public libraries after 1995. Our main results indicate that the theories about methodology are followed in part, though it cannot be determined whether this is due to any actual methodological studies, common sense, or just copying other surveys. In our study we have found some areas of user survey construction that need further attention and that would benefit from more extensive methodology studies on the part of survey designers.

Background: The nursing profession involves meetings and situations which can be stressful. The work environment can cause additional stress in the form of time pressure, lack of support from colleagues, management or disgruntled family members and patients. This places the nurse in a position that requires a sharpened ability to handle stress. It can become overwhelming and unmanageable and cause a serious threat to the nurse's health and wellbeing. To handle stress the nurses uses different coping strategies.Aim: The aim of the review was to gain a better understanding of how nurses deal with occupational stress.Method: A systematic literature overview study based on eleven articles, including both qualitative and quantitative studies.Results: Nurses deal with stress in different ways based on their own resources.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

The aim of this Master?s thesis is to study how public librarians? view mediation of fiction: the knowledge needed, the thoughts expressed about their own and other adults reading of fiction and how the informants define their roles as mediators of fiction. The method used was qualitative interviews with six librarians at main libraries in Swedish cities of different sizes. The theoretical starting points are Louise M. Rosenblatt?s reader-response theory, Michail Bachtin?s theory of speech genres and Åse Tveit?s and Jofrid Karner Smidt?s theories about mediation of fiction.

The purpose of this study was to describe perceived psychosocial work environment and musculoskeletal complaints among baggage handlers, and to evaluate whether there is any linear relationship between them. The study is a questionnaire based cross-sectional study, and part of an ongoing larger project. Therefore, the number of forms has been limited to those that were collected in the project by 2010-11-25 (N=117). The questions analyzed in the study come from the Copenhagen Psychosocial Questionnaire and ?Nordiska Ministerrådets formulär om besvär i rörelseorganen?, respectively.

The aim of this study is to widen our knowledge about the basic idea about having an open preschool for adopted children as understood by parents of adopted children and a preschool teacher. Sweden has a large number of international adoptions, in an international comparison among the highest numbers of adoptions per capita. Interviews were carried out with seven adoptive parents and one preschool teacher teaching at a special preschool for adopted children. It was found that adoptive parents had no particular problems with placing their children in an "ordinary" preschool. However, they choose to place the children in an open preschool solely for adopted children because of the possibility of sharing similar experiences as parents and children as well.

Bakgrund: Överflyttningar mellan intensivvårdsavdelningar kan leda till negativa konsekvenser för patienten så som minskad patientsäkerhet och försämring under själva transporten med förlängd vårdtid som följd. När resurserna på en intensivvårdsavdelning överstigs kan det bli nödvändigt att överflytta patienter mellan intensivvårdsavdelningarna trots de kända riskerna.Syfte: Syftet med studien var att undersöka intensivvårdssjuksköterskors förhållningssätt till patientöverflyttningar på grund av resursbrist.Metod: En fokusgruppsintervju på en specialistintensivvårdsenhet i Mellansverige genomfördes. En induktiv kvalitativ innehållsanalys användes vid bearbetning av textmaterialet.Resultat: Intensivvårdssjuksköterskornas förhållningssätt kunde kategoriseras i tre domäner: yrkesroll, känslor samt rationell inställning. Dessa tre domäner utgjorde ett tema: Professionellt och känslomässigt förhållningssätt.Konklusion: Intensivvårdssjuksköterskorna har med hjälp av sin yrkeserfarenhet funnit både ett professionellt och känslomässigt förhållningssätt som hjälper dem att hantera etiska dilemman och moralisk stress vid patientöverflyttningar på grund av resursbrist. Intensivvårdssjuksköterskans professionella och känslomässiga förhållningssätt vid patientöverflyttningar på grund av resursbrist påverkas av deras yrkesroll, känslor och rationella inställning..

Denna studie syftar till att ge en beskrivning av hur manliga och kvinnliga kriminalvårdare på en anstalt hanterar känslor i sin yrkesroll. Vidare hur manliga och kvinnliga kriminalvårdare hanterar de intagnas känslor och sina egna känslor? Finns det några skillnader i känsloarbetet ur ett könsperspektiv och om det finns, vilka är skillnaderna? Utefter studiens syfte valdes en kvalitativ forskningsansats som utgångspunkt. Studien innehåller sex intervjuer med tre manliga och tre kvinnliga kriminalvårdare. Insamlingen av empiriskt material skedde genom semistrukturerade intervjuer.

To United Minds, large-scale surveys are an important offering to clients, not least the public opinion poll Va?ljarbarometern. A risk associated with surveys is satisficing ? sub-optimal response behaviour impairing the possibility of correctly describing the sampled population through its results. The purpose of this study is to ? through the use of multivariate outlier detection methods - identify those observations assumed to be non-representative of the population.

The aim of this bachelor thesis is to describe how librarians inSwedish public libraries use Facebook and Twitter in themediation of literature. Our study focus on the librarians? role inthat process. The research questions are:? How do the librarians in this study regard mediation of literature through Facebook and/or Twitter in relation to othermediation strategies?? What goals and purposes do the librarians give in the selection of literature that they promote on Facebook and/or Twitter?? What do public librarians think about the future for mediation of literature through social media, how will it evolve?The methodology used was qualitative interviews.

On July 22nd 2011, there was a terrorist attack in Norway. First a bomb exploded in the Parliament House, in Oslo; and shortly after that a man shot 69 politically active young people at a camp on the island Utöya. Throughout the weeks to follow, we could read about the victims' stories. They told of tears, fear and heroism. But who got to tell what? The purpose of this study was to see how the Swedish tabloids described the victims from a gender perspective.

Tidig socioemotionell hälsa har visat sig ha betydelse för barnets senare utveckling (Leuzinger-Bohleber, 2014). Om problem i denna uppstår kan det leda till psykisk ohälsa vilket gör det viktigt att tidigt undersöka barns socioemotionella hälsa. Syftet med studien var att undersöka socioemotionell hälsa hos treåringar i Västerbotten. Vidare, att undersöka om det finns könsskillnader samt om det finns ett samband med kostvanor. För att undersöka detta användes självskattningsinstrumentet Ages & Stages Questionnaire: Social Emotional (ASQ:SE) där föräldrar till treåringar (N = 878) skattade barnets  socioemotionella hälsa.