Almost every day newspapers cover companies and brands in crisis. This should worry companies as negative publicity has been shown to have a great influence on consumer perceptions on brands. In addition, brand crises have been shown to be contagious, meaning that they also affect consumers? views on other similar brands. This study aims to investigate spill-over effects of one brand crisis to another within a product category.

With this study we intend to investigate and analyse three different preschool?s holdings of toys and discuss the result in relation to the creation of subject. The investigation in this study consists of an inventory of the holdings of toys at three different preschools. We have used an already existing system for classification which is composed by Nilsson and Nelson (2002). The results give a detailed survey of collected material in the form of tables in which we indicate the comparisons which are relevant to our purpose.

Ett psykologiskt kontrakt hos en nyanställd börjar bildas i interaktionsprocessen vid den första anställningsintervjun. Ibland tidigare, redan vid en perception av kommunikation från företaget om hur detta är som arbetsgivare. Den subjektiva upplevelsen av löften mellan arbetsgivare och arbetstagare utgör det psykologiska kontraktet. IT-avdelningar växer som en viktig funktion på moderna företag och denna undersökning syftade till att genom intervjuer undersöka frågan om hur det psykologiska kontraktet bildas hos IT-anställda. Fem nyanställda på ett reseföretag i Sverige intervjuades för studien.

Since the late 1900s, the consultancy has taken a firm grip on the labor market. The consultants' work profile has been secured through agreements such as guaranteed wages. The collective has been shattered as well as higher demands are required of the employee. This results in higher work demands, workload, a reduced staffing resource and hopeless wages which can lead to health problems and depressions. Previous research shows that consultants find it stressful to be associated with two companies and some clients can also point out consultant through different attributes.

Delaktigheten på den öppna arbetsmarknaden är låg för personer med psykisk funktionsnedsättning. Metoden Supported employment (SE) har visat sig vara framgångsrik i att hjälpa denna målgrupp att nå, få och behålla ett arbete på den reguljära arbetsmarknaden. Fokus har i forskning riktats mot metodens effektivitet men denna studie inriktar sig på arbetskonsulentens stöd inom SE och syftet i studien är att utforska vad dennes stöd betyder för deltagaren i metoden. Kvalitativa intervjuer har genomförts med tre deltagare och en gruppintervju med tre arbetskonsulenter. Det skräddarsydda, det instrumentella och det emotionella stödet samverkar och leder till empowerment för två deltagare, som har nått en praktikplats där de trivs och kommer till sin rätt.

The main thing we wanted to find out with this thesis was, can reading aloud help the natural language development. We also wanted to know how libraries in Sweden work with reading aloud and if children with reading and writing problems are being helped by being read to. We also wanted to find out what authoritarians on literature think a good reading-aloud novel should contain. To find this out we decided to do a literature study, we have taken part of a number of authoritarian opinions on this matter and we also studied some theories on this subject. We also decided to do a couple of interviews to exemplify how regular libraries work with reading aloud.

ABSTRACTOur work deals with antisocial behavior among elementary school students between 7 and 16years in the school environment. The aim of our study was to examine how school personnelare experiencing antisocial behavior among students from a gender perspective. We were alsointerested to find out what the school's staff has of the experience of the differences andsimilarities between girls 'and boys' antisocial behavior. We used gender theory, when weanalyzed our individual responses to interview questions. We made six qualitative interviewswith low-and high school teachers, assistant principals, counselors and special educationteachers training in Kalmar County.

This paper is intended to provide a picture of which associations water can wake in the human mind from the perspectives of garden history as well as from that of environmental psychology. I hope to paint a fairly broad picture of our perception of water that can serve as a basis for discussion and as a starting point for different forms of design work in landscape architecture. The historical perspective emphasizes the importance of water as a condition for the emergence of gardens and in a wider perspective the importance of water in early cultures. Also, I describe a picture of how water has been used throughout the history of gardens from early Egypt to the baroque era. The garden history analyzed from an art historical perspective gives a picture of human associations to water, and the history behind these associations is presented. As a compliment to the art history approach, I have chosen to highlight our associations with water from the perspectives of environmental psychology and evolutionary science.

Background:Borderline personality disorder is a complex mental disorder that has become increasingly common in those individuals who seek care today. These individuals are often perceived as being different by society and the health care system, because of the prejudice and lack of knowledge that exists around mental illness and borderline personality disorder. Aim: Highlighting adults experiences of living with a diagnosis of borderline personality disorder. Method: Literature study with qualitative approach. Seven articles were chosen to be read, reviewed and analyzed.

The purpose of this study was to examine work related stressors and related coping strategies among case managers at a domestic violence shelter in the United States. We further wanted to examine whether locus of control among the participants could be related to work related stress and coping strategies. Qualitative interviews were performed with eight case managers to gain knowledge about the stressors and coping strategies they used by examining their thoughts, feelings and experiences. The result showed that the case managers experience a number of stressors in their work environment such as system problems (e.g., lack of re¬sources and time pressure) and emotional stress. Coping responses among the case managers included efforts to alter the problem, so called problem focused coping, efforts to control emo¬tions, so called emotions focused coping and social support from colleagues.

The main purpose for this study was to examine how boys with destructive and self-harming behaviour are perceived and comprehended by school counsellors and literature. The study assessed how boys who harm themselves are defined both in practice and in theory by using a social constructivist point of view and a gender perspective. The study was divided in two parts concerning gathering knowledge of the matter. The authors, using a method called qualitative semi-structured interviews, interviewed nine school counsellors. To acquire scientific knowledge, the authors implemented a literature review and researched books and journal articles regarding boys who self-harm.

The purpose of this study was to examine what previous research says about children?s experiences living in a low-income family. Its aim was to found out what children themselves say about their life living in a low-income family and what consequences, practical and emotional, low-income environment has on children. More specifically our aim was to find out how children themselves experienced their situation compared with their peer?s economical situation.

During the emergence of social work, women have been considered to hold greater competence in social relations. Approximately 80% of social workers in Sweden are women, which leaves men in a minority. Men are considered to have advantages in female-dominated professions because of their unique and desirable abilities. This paper aims to adress men's underpresentation in the female-dominated social work profession. The purpose is to explore the attitudes and experiences of men working in a minority group.

The aim of this study was to examine differences between happy and unhappy people, with respect to individuals interpretations, their attributonal style and in what way the priming effect is related to their attributional style and well-being. The participants were 74 senior high school and 21 undergraduate college students. Participants were asked to read a short story, some words were in bold type, and thereafter for their subjective perception of the words in bold type loading and memory of them in a recognition list. Attributional style was operationalized with an own constructed instrument. The results show that happy individuals interpreted more words as positive than negative in comparission with unhappy individuals.

The background to the study was that the school agency published a report stating that students, after completing school, did not meet the criteria to receive the grade ?Pass? in mathematics. The study presents the reasoning of work teams from five different preschool departments?, about ways to work with the subject with children in the ages four to five. The study may help future teachers to develop new attitudes regarding mathematics in the preschool, by letting them take part of others pedagogues? thoughts and experiences.