Title: What women want ? a study about young men?s self-presentation on the on-line dating site Spray Date.Authors: Anna Tuvehagen & Josefin HultTutor: Lena Widding-HedinPurpose: Our main purpose was to identify implicit norms and ideals for masculinity in young men?s advertisements on the on-line dating site Spray Date.Questions: How do the men present themselves on Spray Date and what do they accentuate in their advertisements? What kind of relationship do the men hope to establish and what qualities and attribute do they look for in women? Are there any notable differences and similarities regarding our findings of ideals and the ones in previous research?Method: In order to answer our questions we chose 100 advertisements made by men in the age 18 to 25. To analyse the advertisements we used a qualitative content analysis, however we have some quantitative elements.Main results: The men in our study are searching for love on Spray Date and usually describe themselves as nice, cheerful, decent guys with good sense of humour. Although, spare-time interests and activities are what the men mainly focus on. Their interests are broad and all sorts of combinations occur why it is difficult to place the men in categories.

Jessica Rode och Josefin Rode, Malmö Högskola, Lärarutbildningen. Resan i förskolans livskunskap-en studie baserad på sex pedagogers tankar och erfarenheter av att arbeta med livskunskap i förskolan. Vårt syfte och våra frågeställningar inriktar sig på vilken syn pedagoger ute i verksamheten har och hur de arbetar med livskunskap i förskolans vardag. Sammanfattningen av studiens analys vill vi ska inspirera till diskussioner kring ämnet. Vi ger en teoretisk översikt där teoretiker och forskare som fokuseras bl.a. är Piaget, Kholberg, Lögstrup, D.

There are several typical ideas about the suburb. The suburb is often associated with criminality and other social problems such as segregation. The purpose of this essay is to study the picture of how the suburb is constructed in a media context. The method used to answer the purpose of this study is critical discourse analysis, based on the thoughts of Norman Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization.

The purpose of this qualitative study has been; how social bonds are interlaced between thesocial worlds contained within the analytical division of ?outside Internet? and ?withinInternet?. What happens with the social bond as the individual oscillate between this analyticbisection? This purpose raises important questions of the use of Internet in everyday life.A new stance is taken toward studying the Internets integration into everyday life. The focusis adjusted to the importance of emotions.

Purpose: The purpose of this study is to increase the understanding of the recruitment process and its complexity. The study also aims to examine whether there are any problem areas with a recruitment process which is emotionally based and if so, how these can be resolved. Four issues have been presented, in regard to solving the study?s purpose and problem definition.Theoretical framework: The chapter begins by briefly illustrate the concept of employee turnover and the economic aspects a staff turnover can bring. Thereafter, the importance of a formal preparatory work for recruitment is presented.

Understanding how innovation and renewal occurs in an industry is important for how to manage technical development for individual companies. It is also important for creating a beneficial industrial context for renewal, from both a political and an industrial perspective, in which new solutions can arise and spread through the involvement of several actors of the industry. How innovation and renewal occurs in the construction industry in Sweden is however viewed differently. One challenge that has been pointed to is that most of the work performed in the construction industry is organized in projects, which in turn should affect how innovation and renewal can be achieved. The aim of this thesis is to provide an understanding of how the project organizing in the industry affects innovation and renewal. This is executed through a case study of the construction of Skandionkliniken, a proton therapy clinic, and by using an industrial network theory that challenges the traditional view of how innovation is achieved.

Syfte och frågeställningarSyfte med denna studie var att undersöka löpträningens effekter på välbefinnandet med hjälp av Emotional Recovery Questionnaire (EmRecQ).- Hur påverkar löpträning välbefinnandet?- Hur påverkar styrketräning välbefinnandet i jämförelse med löpträning?- Hur påverkar tv-tittande välbefinnandet i jämförelse med löpträning?MetodFör att besvara frågeställningarna användes en kvantitativ metod av experimentell karaktär. Deltagare till studien rekryterades på två träningsanläggningar och 36 vuxna deltagare utförde tre aktiviteter: löpträning, styrketräning och tv-tittande under tre skilda tillfällen under olika dagar. Deltagarna fyllde i en enkät inom 30 minuter före och efter varje aktivitet. Enkäten innehöll skattningsskalan EmRecQ.

Swedish agricultural businesses are facing challenges in order to achieve long-term profitability. The opportunity to improve profitability and efficiency on farm level may be enhanced by management. One way to work with leadership is to use Lean. It is a management system that aims to improve competitiveness. Currently, there is a project where Lean is implemented into 100 agricultural firms.

Syftet med denna studie har varit att besvara frågan hur ett medarbetarsamtal upplevs av den anställde. Att ställa frågan ?är det värt det? innebär att se om den anställde upplever att medarbetarsamtalet är en givande kommunikationsform eller om den anställde känner det som ett otillfredsställande samtal.Uppgifterna och svaren är inhämtade genom individuella intervjuer genomförda med deltagare i ett arbetslag inom den privata vårdsektorn.Studien har en kvalitativ ansats och baseras på semistrukturerade intervjuer.Studien har visat att medarbetarsamtalet inte upplevs som tillfredställande när det gäller kommunikationen med och till överordnad. Det har framkommit att anställda föredrar kommunikation inom hela arbetsgruppen via öppnare samtal mellan samtliga anställda. Vad studien också visar är att de anställda upplever sin chef och kontakten med chefen på olika sätt beroende på situation och kontext.Vi har utgått ifrån teorier kring institutionaliserade samtal, emotionellt arbete och tvång samt sociala band för att behandla och analysera informanternas upplevelse av medarbetarsamtalet.Den anställdes emotionella arbete påverkas av rollen den anställda upplever som passande för yrket samt att relationen till chefen påverkas av status och ställning. .

What does the Swedish church Västerås stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church Västerås? How can the Swedish church Västerås communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church Västerås for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church Västerås can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.

A central discussion within society and businesses today, is the change of generations in the business market which occurs within the upcoming years. A change of generations is unavoidable and a natural step in business. The challenge of the forthcoming reform is the large number of people leaving the labour market and the grand entrance of new labour; Generation Y. The characteristics of Generation Y differ from the older generation which enhances the challenges for the businesses to attract a new workforce. It may also be necessary for the organisations to adapt to the younger generation.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

The electric vehicle market has potential to contribute to Sweden?s national goal to have a fossil fuel independent transport sector by 2030. However, the market answers to a lot of challenges making it difficult for the market to fully reach its potential. The volume of electric vehicles has seen a steady increase during the last year (2012), although many of these vehicles are mostly for PR purposes or bought by the public sector that wants to lead by example. Still, barriers in the form of high purchase costs, an anxiety for the limited battery capacity and the lack of standardisation are some of the problems that the market is struggling to solve.

AbstractTitle: To work or not to work, an essay about information and inspiration on www.ams.se.Number of pages: 39Author: Ann HöglundTutor: Peder Hård af SegerstadCourse: Media and communication Studies DPeriod: Fall 2005University: Uppsala University, Department of information science, Division of Media and CommunicationPurpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.seconsist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life.

BackgroundThe lifeworld describes the experience of being a humanbeing, how we experience life and how we live our lifes. When a disease, such as depression occurs, the whole lifeworld can be filled with suffering. Depression is an affective disease, which means it involves the emotions. The patient gets dejected and the emotional devotion abates. Broken sleep, anxiety, pain, concentrations difficulties, fatigue and reduced appetite is some of the symptoms.