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1104 Uppsatser om Emotional branding - Sida 45 av 74
Social rekrytering : en kvalitativ studie som behandlar fyra organisationers och fyra professionella aktörers tankar om rekrytering oc sociala medier.
Detta är en kvalitativ studie som behandlar relationen mellan sociala medier och rekrytering, så kallad social rekrytering. Vi har genomfört intervjuer med personer från företag och offentliga organisationer kring deras användande av social rekrytering. Vi har även intervjuat fyra professionella aktörer som arbetar med sociala medier, kommunikation och human resources, med avsikten att få en djupare inblick i hur sociala medier bör och kan användas i rekryteringssammanhang. Vi kopplade våra intervjuresultat till teorier kring bland annat rekrytering, sociala medier och employer branding.Studiens frågeställningar berörde hur företagen och de offentliga organisationerna möter social rekrytering samt hur de använder social rekrytering idag. De professionella aktörerna besvarade frågor kring hur de ser på samspelet mellan rekrytering och sociala medier.
Barn med 22q11.2 deletionssyndromet ? hur hör de?
The 22q11.2 deletion syndrome is a common genetic disorder that affects for example the heart, palate, immune system and hearing and therefore affects a child?s development. The purpose of this study was to investigate the proportion of children (0-18 years) with 22q11.2 deletion syndrome who have a hearing loss. A retrospective study of 103 children diagnosed with 22q11.2 deletion syndrome was conducted by medical records. Of the 103 children, 51 were boys and 52 were girls.
Äldres upplevelser av palliativ vård och omsorg : - en kunskapsöversikt
Elderly patients experiences of palliative care ? a rewireThe purpose of this paper was to study elderly patient?s experience of palliative care with present knowledge as starting point. The questions were; what criteria do the elderly, dying person think is most important to fulfill in palliative care? and how satisfied is the elderly, dying person with the palliative care that are giving to him/her? The information were collected by a data based search trough science magazines and technical literature. Four relevant studies were found; Costello (2001), Heyland (2005), Wilson (1999) and Formiga (2004).
Äldres upplevelser av palliativ vård och omsorg : - en kunskapsöversikt
Elderly patients experiences of palliative care ? a rewireThe purpose of this paper was to study elderly patient?s experience of palliative care with present knowledge as starting point. The questions were; what criteria do the elderly, dying person think is most important to fulfill in palliative care? and how satisfied is the elderly, dying person with the palliative care that are giving to him/her? The information were collected by a data based search trough science magazines and technical literature. Four relevant studies were found; Costello (2001), Heyland (2005), Wilson (1999) and Formiga (2004).
Den demokratiska lyxen
Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.
Närståendes upplevelser av stöd i den sena palliativa fasen
Family members need a great deal of support during palliative care. It is vital for the family that nursing contacts are accessible all day and night. The nurse can support the family members by sharing a professional knowledge and adapt the information to the recipient, by being present and also encourage them by not only focus on death. The support should be adapted to each individual and also have the possibility to be adjusted in each case. The aim of the study was to illustrate family members experiences of support in a late stage of palliative care.
Kalmars turismprofilering ur ett tidsperspektiv : En komparativ studie mellan två historiska platser
The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.
Upplevelser i samband med en obotlig cancersjukdom : En litteraturstudie baserad på vetenskapliga artiklar samt självbiografier
BACKGROUND: One of the nurse?s areas of responsibility is to relieve suffering. Research has shown that nurses give an indication of an emotional load in the interaction with dying patients. This means that patients need of relieved suffering gets disregarded because of nurse?s fear of the unknown.
Corporate Social Responsibility - En konkurrensfördel för att attrahera framtidens arbetskraft? : En studie om hur dagens studenter värderar CSR hos framtida arbetsgivare
Konkurrensen om kompetent personal ökar och flertalet faktorer används därför för attattrahera och rekrytera kvalificerad arbetskraft. Företag lägger idag stort fokus på corporatesocial recponsibility (CSR) och studier har visat att CSR spelar stor roll för potentiellamedarbetare i sökandet efter arbetsgivare. Syftet med denna uppsats är således att undersöka,beskriva och analysera huruvida studenter på avancerad nivå vid ett svenskt universitet,värderar CSR som en attraktiv faktor hos en framtida arbetsgivare. Den teoretiskareferensramen utgår från tre områden vilka berör CSR, employer branding samt social identitytheory (SIT). Uppsatsen baseras på en kvantitativ metod i form av en enkätundersökningbland 230 studenter på avancerad nivå vid ett av Sveriges största universitet.
Personligt varumärke: En studie om hur studenter kan bli mer konkurrenskraftiga på arbetsmarknaden
Nyutexaminerade studenter inom samma utbildning går alla ut med samma teoretiska kunskap, men vad är det som gör att en student skiljer sig från mängden och utmärker sig i ett hav av studenter med samma utbildning? Med denna fråga i huvudet valdes ämnet personal branding, eller personligt varumärkesbyggande, i syfte att få bättre kunskap vad en student kan göra för att bli mer attraktiv på arbetsmarknaden efter examen. Syftet med denna uppsats är att få en bättre förståelse för hur en student kan utveckla det egna personliga varumärket för att bli mer konkurrenskraftig på arbetsmarknaden. Studien är en fallstudie av kvalitativ karaktär där vi genom intervjuer utfrågat två respondenter kunniga inom ämnet men som också innehar en god insyn för just studenters perspektiv.Slutsatsen av studien visar på att med ett starkt personligt varumärke blir man som student mer konkurrenskraftig på arbetsmarknaden och står ut över sina konkurrenter vid sökande av jobb efter examen. Et annat fynd är att det krävs många egenskaper och finns mycket att ha åtanke som student vid utvecklandet ett personligt varumärke som ska ses som starkt.
Food traceability system for Swedish origin food items : an assessment of the application ?våga fråga - få en bonde på köpet? from a farmer perspective
In June 2013 a debate concerning the consumers? right to a label of origin on food packages was held in the Swedish parliament (www, Riksdagen, 2014). The debate was sparked by some food scandals where labelling was falsely used, claiming something that was not true ? the horse-meat scandal, frozen strawberries infected by Hepatitis A, pork sold as beef, etc. These cases were not only wrong in terms of food safety, but also fraudulent and threating consumers? right to fair origin labelling.
Vikten av att skapa ett starkt varumärke
First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.
Emotionell intelligens och autobiografiskt minne: : Jämförelse av individers könsskillnader, åldersgruppsskillnader, kön och ålder interaktionseffekter
Syftet med studien var att testa om det fanns åldersgruppsskillnader, könsskillnader, samt om ålder och kön hade interaktionseffekter när det gäller emotionell intelligens och autobiografiskt minne mellan manliga (n=106) och kvinnliga (n=231)studenter på Örebro Universitet är från 18 till 45 år(n=299). Data samlades via emotionell intelligensens enkätformulär Andrew m.fl. (2010) och Waldfogel (1948) autobiografiska minnens test. Det fanns inga könsskillnader och åldersgruppsskillnader i total emotionell intelligens, men det fanns interaktion mellan kön och ålder det vill säga att ålder och kön hade effekter på varandra. Det fanns könsskillnader i totala autobiografiska minnen då flera kvinnor rapporterade autobiografiska minnen än män, men det fanns inga åldersgruppsskillnader.
Ravefestival, 7 dygn i Turkiet : En studie av trancerörelsen och hur den kollektiva identiteten görs genom festivalen som interaktionsritual
In this paper my aim is to understand the trance movement from within as a collective phenomenon. I went to Turkey with my boyfriend David on a trance gathering, a festival called A Total Solar Eclipse Festival. There I did participant observations and interviews.Can Collins theory about interaction ritual be useful to raise the understanding? And is it fruitful to apply the term collective identity?The collective identity is build up by the festival as interaction ritual. It generates solidarity, emotional energy and a sense of belonging.In this paper I discuss different categories and symbols that the collective identity contains of.
Det är kul : en etnologisk studie om betydelsen av ett intresse
This essay investigates how teacher sees and uses mainstream movies as a teaching method. The main question approached is: How does teachers use feature films as a teaching method? Which movies are used and how does their working methods surrounding the movies look like? The purpose of the essay is to make the reader reflect over what influence mainstream media has over the historic knowledge of the students and how teachers use that for educational purposes. The business around historical film has grown over the years and is now a million dollar industry. The conclusion is that teachers mostly use feature films to provoke emotional reactions from the students.